Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Former Lincoln marketing boss Doug Gilmour switches careers, becomes Ford dealer
Over the last 13 years, Gilmour held several positions at Ford Motor Co., in customer service and sales, including leading Lincoln's nationwide incentive programs and approving dealership buy-sells......»»
One advertiser may be able to listen in on you -- if you have an older Android device
Worried that your smart phone is listening to you? A digital marketing group associated with one of the US's biggest cable companies claims to be doing exactly that.Cox EnterprisesMany of us have had the experience of seeing an ad pop up for a produc.....»»
Are our smart devices listening in on us? This report seems to think so
According to marketing materials, it seems that a marketing company apparently has a tool that can listen in on our conversations to help create more targeted ads. The post Are our smart devices listening in on us? This report seems to think so appea.....»»
One advertiser may be able to listen in on you -- if you have an Android phone
Worried that your smart phone is listening to you? A digital marketing group associated with one of the US's biggest cable companies claims to be doing exactly that.Cox EnterprisesMany of us have had the experience of seeing an ad pop up for a produc.....»»
Marketing company claims it can eavesdrop on your conversations thru your devices
In what would be a massive privacy breach if it were true, a major marketing company is claiming that it can eavesdrop on your conversations, through microphones in smartphones, TVs, and smart speakers. Calling the claimed capability Active Listen.....»»
Photos: CyberMarketingCon 2023
Help Net Security sponsored and attended Cybersecurity Marketing Society’s CyberMarketingCon 2023 in Austin, TX. Over the three days of the conference, there were 35 speakers, keynotes, and 15 workshops and sessions covering all aspects of cybe.....»»
Starfield ends 2023 as a commercial success and a marketing hype disaster
Bethesda's first voyage into space ends 2023 as a big success for Xbox, despite that it let down fans who felt like it underdelivered on its promises......»»
Starfield ends 2023 as a commercial success and marketing hype disaster
Bethesda's first voyage into space ends 2023 as a big success for Xbox, despite that it let down fans who felt like it underdelivered on its promises......»»
Slow motion in videos increases number of likes and promotes brand preference, finds study
Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' preference, choice and wil.....»»
Even a single negative review can sink a good product, says study
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), recently published in.....»»
E3 is officially dead, and so is the version of the industry it was made for
Direct online marketing, distribution made an expensive annual show unnecessary. Enlarge / RIP to a real one. (credit: Aurich Lawson) Update (Dec. 12, 2023): After missing four years in a row due to COVID and waning i.....»»
Everyone who should (and shouldn’t) buy the M3 MacBook Pro
The M3 MacBook Pro is bewildering, but there's a reason for its existence that runs deep in Mac strategy and marketing......»»
The Apple psychology that explains why the M3 MacBook Pro exists
The M3 MacBook Pro is bewildering, but there's a reason for its existence that runs deep in Mac strategy and marketing......»»
HP misreads room, awkwardly brags about its “less hated” printers
Opinion: HP's printer business practices have infuriated users for years. Enlarge (credit: HP) HP knows people have grown to hate printers. It even knows that people hate HP printers. But based on a new marketing campai.....»»
Bosch, the world"s largest auto parts supplier, is moving into auto repair
The German company has rolled out a marketing push that aims to convince the owners of independent repair shops with at least 5 bays to morph their businesses into a Bosch Auto Service facility......»»
Netskope rolls out NewEdge’s seamless localized experience
Netskope has unveiled the completion of the rollout of Localization Zones to its NewEdge security private cloud offering a localized experience for 220 countries and territories, including every non-embargoed UN member state. While a move to a cloud.....»»
Truelink Capital buys auto marketing firm Ansira
The global marketing company's sale to Truelink Capital is designed, in part, to reduce debt and avoid liquidation, the company said......»»
Intel said AMD’s Ryzen 7000 is snake oil
A new marketing playbook from Intel compares AMD's Ryzen 7000 mobile processors to snake oil......»»
Intel says AMD’s Ryzen 7000 is snake oil
A new marketing playbook from Intel compares AMD's Ryzen 7000 mobile processors to snake oil......»»
A new map points at the impacts of rare earth elements
A map created by the Debt Observatory in Globalization in collaboration with the EJAtlas of Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB), the Institute for Policy Studies and CRAAD-OI Madagasc.....»»