IBM Grabs Coremetrics for Marketing Analytics
SaaS-based Coremetrics ties into IBM's larger strategy of beefing up its cloud-based, on-demand offerings for enterprises......»»
Tesla cuts marketing team a year after Elon Musk said it will try advertising
Tesla slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that CEO Elon Musk greenlighted less than a year ago......»»
Inside World of Volvo, the automaker"s shrine to sustainability
The joint venture between Volvo Cars and Volvo Group will serve as a central marketing opportunity and consumer touchpoint for the brands......»»
Apple"s FineWoven case and Apple Watch band lineup may have been cut short
A new rumor claims that Apple has shut down the FineWoven production lines for good, possibly spelling the doom of the controversial accessory material.Apple's FineWoven iPhone caseApple put a big marketing push behind its leather alternative FineWov.....»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»
The road to analytics excellence is paved with automation
The road to analytics excellence is paved with automation.....»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
Unfortunately, a surprise million-dollar App Store windfall for some developers is a bug
Some developers had an exciting morning, as a bug in App Store Connect misreported millions in earnings from apps in the App Store for a while.App Store ConnectApp Store Connect provides developers with analytics and figures relating to apps submitte.....»»
CISA warns about Sisense data breach
Business intelligence / data analytics software vendor Sisense has apparently suffered a data breach that spurred the company and the US Cybersecurity and Infrastructure Security Agency to push the company’s customers to “reset credential.....»»
Nearly half of B2B startups choose not to market themselves, researchers find
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored.....»»
GM creates chief transformation officer role as agency reviews continue
Buick and GMC marketer Molly Peck takes on a new role as GM considers big changes to its marketing and agency approach under new CMO Norm de Greve......»»
Veriato introduces AI-driven predictive behavior analytics platform
Veriato released their next generation Insider Risk Management (IRM) solution. With organizations of all sizes facing a more complex cybersecurity environment, Veriato IRM delivers flexibility and scalability using the power of GenAI. Veriato’s IRM.....»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
What’s free on the Epic Games Store right now?
Did you know that you can snag a free game every week on the Epic Games Store? Here's what games are up for grabs this week......»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»