How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Rumor Replay: Apple’s foldable iPad and iPhone are coming, AirTag 2 and more
This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s foldable iPad and iPhone are coming, plus a fresh Magic Mouse approach, and AirTag 2. He.....»»
Advancing a trustworthy quantum era: A novel approach to quantum protocol verification
Quantum computing offers the potential to solve complex problems faster than classical computers by leveraging the principles of quantum mechanics. Significant advancements have been made in areas, such as artificial intelligence, cryptography, deep.....»»
Japanese startup"s space rocket launch fails
A space rocket built by a Japanese startup blasted off on Wednesday but was later seen spiraling downwards in the distance as the company said the launch had to be terminated......»»
Unlocking the brain: Peptide-guided nanoparticles deliver mRNA to neurons
Penn Engineers have modified lipid nanoparticles (LNPs)—the revolutionary technology behind the COVID-19 mRNA vaccines—to not only cross the blood-brain barrier (BBB) but also to target specific types of cells, including neurons. This breakthroug.....»»
NASA finalizes strategy for sustaining human presence in low Earth orbit
As part of the agency's efforts to enable broader use of space, NASA has released its final goals and objectives for low Earth orbit, defining the long-term approach toward advancing microgravity science, technology, and exploration for the benefit o.....»»
Ammonia production goes green: Biomethane approach offers net-zero emissions
Using biomethane to produce ammonia, a crucial chemical in agriculture, could drastically reduce the climate impact of the process. In a study published in One Earth, researcher Robert Istrate shows it's even possible to make ammonia production net-z.....»»
Moral judgments shape everyday consumption practices, says research
In a new study, a Florida State University marketing researcher and her colleagues have revealed a complex moral landscape underlying everyday consumption practices, particularly relating to self-care, just in time for the holiday shopping season......»»
Instagram rolling out ‘2024 Collage’ and other year-in-review features
As we approach the end of the year, Instagram is rolling out a new year-in-review feature. This year, you’ll be able to create a collage for your Instagram Story showing off your favorite moments of the year. more….....»»
Security Bite: Realst malware returns to cash in on crypto boom
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art App.....»»
With DORA approaching, financial institutions must strengthen their cyber resilience
The clock is ticking for financial institutions across the EU as the January 17, 2025, deadline for the Digital Operational Resilience Act (DORA) approaches. This regulation will reshape how organizations in the financial sector approach cybersecurit.....»»
Women entrepreneurs who take a scientific approach to decision-making find new markets, study suggests
New research co-authored by Bayes Business School suggests that women entrepreneurs who take a scientific approach to decision-making are more likely to find new uses and target markets for their product or service, making them more likely to transla.....»»
I tried out Android XR, Google’s latest attempt to take on Meta and Apple
Google is getting back into the XR game, but this is no Google Glass. I got to try out the company's new approach, and I came away impressed......»»
Physicists introduce approach to control wave patterns via fluid flows
The reliable control of traveling waves emerging from the coupling of oscillations and diffusion in physical, chemical and biological systems is a long-standing challenge within the physics community. Effective approaches to control these waves help.....»»
Why crisis simulations fail and how to fix them
In this Help Net Security interview, Allison Ritter, Head of Cyber Experiential Exercising at Cyberbit, shares her insights on the key differences between in-person and virtual cyber crisis simulations and what makes each approach effective. Ritter h.....»»
Predicting atomic structures proves useful in energy and sustainability
Researchers at Lawrence Livermore National Laboratory (LLNL) have developed a new approach that combines generative artificial intelligence (AI) and first-principles simulations to predict three-dimensional atomic structures of highly complex materia.....»»
Scientists develop cost-effective lasers for extended short-wave infrared applications
Current laser technologies for the extended short-wave infrared (SWIR) spectral range rely on expensive and complex materials, limiting their scalability and affordability. To address these challenges, ICFO researchers have presented a novel approach.....»»
Security Bite: Jamf uncovers TCC bypass vulnerability allowing stealthy access to iCloud data
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art App.....»»
How the iPhone 16 won the battle of the camera button
Two new smartphones approach secondary camera controls in very different ways, forcing me to choose between a futuristic option or the luxury of a button......»»
Path of Exile 2 bugs making you feel exiled? Fixes are on the way
Path of Exile 2 is now out in early access, but it was a bumpy start. The team at Grinding Gear Games have laid out their approach to fixing the bugs......»»
Brian Cox still isn’t sure about Jeremy Strong’s method acting approach
The actor has maintained that he thinks his former co-star would be a better actor if he ditched the method approach......»»