How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Digital twin model enables precise simulation of forest landscapes, depicting a forest in 100 years
Forest ecosystems of the future will have to cope with very different conditions to those of today. For this reason, researchers at the Technical University of Munich (TUM) state that a strategic approach to forest management is crucial. To this end,.....»»
Apple"s iPhone 17 Slim is a wrongheaded approach that ignores what people really want
Rumors continue to swirl that Apple will launch a new iPhone 17 Slim in 2025. Why does Apple think anyone wants it?A render of what the iPhone 17 Slim could look likeIn a world where people want their devices to last for longer than ever on a single.....»»
Dodge’s Charger EV muscles up to save the planet from ‘self-driving sleep pods’
The marketing campaign for Dodge's Charger Daytona EV takes a swipe at self-driving sleep pods......»»
Security Bite: Threat actors are widely using AI to build Mac malware
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art App.....»»
Microscopy at the tip of a hair-thin optical fiber: New approach pre-shapes light for unprecedented control
Researchers at the University of Adelaide, as part of an international team, have developed an approach that makes advanced microscopy possible through an optical fiber thinner than a human hair......»»
Treat AI like a human: Redefining cybersecurity
In this Help Net Security interview, Doug Kersten, CISO of Appfire, explains how treating AI like a human can change the way cybersecurity professionals use AI tools. He discusses how this shift encourages a more collaborative approach while acknowle.....»»
Datadog Cloud SIEM accelerates security investigations
Datadog announced its modern approach to Cloud SIEM, which doesn’t require dedicated staff or specialized teams to activate the solution. This approach makes it easy for teams to onboard, de-risk migrations and democratize security practices wh.....»»
iPhone 17 Pro will keep titanium insists leaker
While it's been speculated that Apple will return to using aluminum for the iPhone 17 Pro, a new but unsubstantiated claim says that it will continue to use titanium, if only over marketing concerns.A render of a possible iPhone 17 designIt's been cl.....»»
Coastal revelations from space: New satellite tech maps sandy beaches
Scientists have developed a method to map sandy beach intertidal zones with unprecedented accuracy using satellite data. This innovative approach allows for precise measurements of coastlines that are constantly shaped by tides and waves, providing c.....»»
"Spooky action" at a very short distance: Scientists map out quantum entanglement in protons
Scientists at the U.S. Department of Energy's (DOE) Brookhaven National Laboratory and collaborators have a new way to use data from high-energy particle smashups to peer inside protons. Their approach uses quantum information science to map out how.....»»
New understanding of a cancer-relevant protein reveals opportunities for drug discovery
A new approach to targeting a protein involved in cell division, which can misfunction in cancer, has revealed new insights into how it functions......»»
New Trump administration could bring shift in approach to Snake River dam breaching
The change from the Biden to the Trump administration is primed to alter the trajectory of salmon recovery in the Snake and Columbia river basins......»»
Security Bite: Mosyle identifies new malware loaders written in unconventional languages [Exclusive]
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Ap.....»»
New approach uses observed local supervoid to give expansion of the universe an extra push and solve the Hubble tension
Astronomers have known for a century that the universe is expanding. We can now trace this expansion over much of its almost 14 billion year history, with important constraints going back to just one second after the Big Bang! The expansion rate toda.....»»
The Lincoln Nautilus gives me hope for legacy automakers’ infotainment systems
The Lincoln Nautilus offers Ford's new approach to in-car infotainment — and it gives me hope that the legacy automakers could finally get it right......»»
New hybrid catalyst developed for clean oxygen production
A research team at the Institute of Materials Chemistry at TU Wien, led by Professor Dominik Eder, has developed a new synthetic approach to create durable, conductive and catalytically active hybrid framework materials for (photo)electrocatalytic wa.....»»
Phonics screening check: Why this test taken by six-year-olds in England just isn"t needed
At the end of year one, when they are five or six, all children at state schools in England must take a test called the phonics screening check. The check measures their ability to use synthetic phonics—an approach to teaching reading—to blend so.....»»
Physicists propose new approach that could unlock barriers to global scale quantum network
Interference (excess noise) to quantum signals from sunlight has slowed down the creation of a global scale quantum communications network, but now physicists at Heriot-Watt University have proposed a way to tackle this "daylight noise"' issue, pavin.....»»
Parasite genome analysis provides a new approach to predicting malaria drug resistance
Researchers at University of California San Diego analyzed the genomes of hundreds of malaria parasites to determine which genetic variants are most likely to confer drug resistance......»»
Flour, water, salt, GitHub: The Bread Code is a sourdough baking framework
My year of baking lessons, guided by a full-stack engineer who teaches patience. One year ago, I didn’t know how to bake bread. I just knew how to follow a recipe. If everythin.....»»