How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
British Columbia needs a unified response to respond to the biodiversity crisis, say researchers
From massive kelp forests to monumental old-growth on land, British Columbia's biodiversity—which is unrivaled in Canada—provides an array of cultural, economic, social and other benefits. B.C.'s wide-ranging ecological zones are home to over 70.....»»
NASA finds more issues with Boeing’s Starliner, but crew launch set for June 1
Fixing the helium leak would delay Starliner crew test flight for months. Enlarge / Boeing's Starliner spacecraft atop its Atlas V rocket on the launch pad earlier this month. (credit: NASA/Joel Kowsky) Senior managers f.....»»
NASA retargets for June 1 launch of Boeing"s Starliner
NASA has carved out more time to talk through problems with its attempt to send up astronauts on Boeing's CST-100 Starliner, which is now targeting June 1 if mission managers give the go for launch......»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
Calls for greater support for children bereaved by domestic homicide
Many children of domestic homicide victims experience profound trauma with lifelong impact. Now new research shows there are limited support services available to help them process and navigate their grief......»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
You know your forged eBay listing isn’t going well when Apple’s longest-serving employee debunks it
A forged eBay listing of an alleged pass for employee #10, together with a hand-drawn map of Apple’s first campus, seemed superficially convincing, until some started questioning a few of the details. The question of its authenticity was then resol.....»»
South African communities vs Shell: High court victories show cultural beliefs and practices count in climate cases
When the Shell petroleum company announced in 2021 that it wanted to explore for fossil fuels off South Africa's pristine Wild Coast, Indigenous communities in the area immediately fought back through the country's courts......»»
Score a lifetime license to Microsoft Project Professional for only $20
Through May 22, you can get your hands on the Microsoft Project Professional 2021 for Windows software for just $20. TL;DR: Through May 22, navigate any project with ease with a lifetime license to Microsoft Project Professional 2021, on sale f.....»»
Using vague language about scientific facts misleads readers
Using subjective phrasing like "scientists believe" makes facts seem like opinions. Enlarge Anyone can do a simple experiment. Navigate to a search engine that offers suggested completions for what you type, and start t.....»»
Allyship is essential to new mothers returning to work, says study
Returning to work after parental leave can be one of the most challenging experiences for any parents, especially mothers, to navigate. Fortunately, there are simple, kind and thoughtful ways in which organizational members—regardless of formal sta.....»»
ManageEngine SaaS Manager Plus simplifies access management
ManageEngine launched SaaS Manager Plus, a SaaS management solution for enterprises. SaaS Manager Plus seamlessly integrates with Zoho apps and other widely utilized applications, empowering IT admins and finance managers to streamline their SaaS eco.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
How craft-based firms project authenticity through credibly and visibly communicating their identity
Consumers are drawn to authenticity when it comes to craft-based firms, and a study published in the Strategic Entrepreneurship Journal explores what factors can help give credence to such a quality......»»
Study explores effects of overseas business activity through experiences of expatriates
In international business, companies frequently dispatch their employees overseas as expatriates. They are crucial for linking the headquarters with foreign branches and their subsidiaries and bridging cultural, language, and business practice gaps......»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
How suppliers are tackling four challenging legal and regulatory issues
Suppliers, dealing with a bumpy transition to electric vehicles, new regulations and rocky relationships with some of their customers, are turning to their lawyers to help them navigate issues related to contracts with automakers......»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»