How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
How do emotions help construct our cultural identity in music festivals?
2022 was a record year for music festivals in Spain, hitting historic highs just two years after the entire country was locked down due to the pandemic. Spain boasts close to a thousand music festivals and a live music industry that earned 459 millio.....»»
Researcher analyzes 3,356 signs to see how language use is changing in three Latino neighborhoods in Philly
Signs written in Spanish are becoming less common along North Philadelphia's Golden Block, or El Bloque de Oro—which runs along North Fifth Street from Lehigh Avenue to Allegheny Avenue and is considered the cultural center of the city's long-stand.....»»
Debates on campus safety in response to Palestine solidarity activism show we need strategies to navigate discomfort
Canada's House of Commons Standing Committee on Justice and Human Rights will soon begin hearings on antisemitism and Islamophobia. The process comes partly in response to claims that university and college campuses are unsafe spaces......»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
Sister cities can help communities better navigate the climate crisis, research suggests
Anthropologists at Rice University suggest in a new study that establishing networks of 'sister cities' dedicated to addressing the impact of natural disasters can mitigate the devastation wrought by climate change......»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
Violence against women is both a legal and cultural problem. What can Australia do to address it?
Australia is finally having a sustained conversation about violence against women and what we can do about it......»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
Tibetan plateau had broader social dimensions than previously thought, suggests study
The Tibetan plateau—the world's highest and largest plateau—poses a challenge to the people who live there because of its extreme climate. In a new study, researchers have discovered stone artifacts that suggest that there were more cultural exch.....»»
"Sour Patch" adults: 1 in 8 grown-ups love extreme tartness, study shows
For most people, biting into a lemon would leave them puckered up and desperate to lose that sour flavor, but a new study by Penn State researchers revealed that roughly one in eight adults like intensely sour sensations. The cross-cultural study, re.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
Arizona TSMC facility continues to fight cultural battles, rising costs & logistical hurdles
Apple chip partner TSMC faces significant barriers that impede the Arizona chip fabrication facility's progress, and the culture clash between American and Taiwanese employees doesn't seem to be getting batter.TSMC's Arizona facility grapples with ri.....»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
Study suggests that cells possess a hidden communication system
Cells constantly navigate a dynamic environment, facing ever-changing conditions and challenges. But how do cells swiftly adapt to these environmental fluctuations?.....»»
Narcissistic CEOs appoint other narcissists to the management board, study finds
Birds of a feather flock together, as the popular saying goes. It seems that this also applies to narcissistic managers, as a research team led by Professor Lorenz Graf-Vlachy from TU Dortmund University has discovered. Narcissistic CEOs are inclined.....»»
How evolution has optimized the magnetic sensor in birds
Migratory birds are able to navigate and orientate with astonishing accuracy using various mechanisms, including a magnetic compass. A team led by biologists Dr. Corinna Langebrake and Prof. Dr. Miriam Liedvogel from the University of Oldenburg and t.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»