How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
This Philippines-inspired indie helped me connect to my cultural roots
Until Then is a great narrative adventure game, but one that I especially connected to as a Filipino-American......»»
Restructuring middle managers—findings from a case study of a major bank
Middle managers play an important role in an organization undergoing structural change. They are the ones who must implement the changes, but conversely, as employees, they will be subject to the very changes they put in place. This can often put the.....»»
WhatsApp Business is changing messgaing rate to cut down on spam
WhatsApp knows you’re fed up of receiving marketing messages, so it’s charging businesses more to send them......»»
Introducing co-cultures: When co-habiting animal species share culture
Cooperative hunting, resource sharing, and using the same signals to communicate the same information—these are all examples of cultural sharing that have been observed between distinct animal species. In an opinion piece published June 19 in the j.....»»
Tim Cook talks Apple Vision Pro as spatial computing goes down under
After launching in the United States in February, Apple Vision Pro is now making its way around the world for international customers. As part of the marketing push, Apple CEO Tim Cook spoke with EFTM’s Trevor Long for an exclusive interview. m.....»»
Apple’s F1 new details: first trailer, budget dispute, IMAX runtime, and more
Apple has already started the marketing machine for its first attempt at a summer blockbuster. Set to release in theaters next June, the Apple original F1 released a poster last week and now the first trailer has dropped alongside a variety of new ti.....»»
Drug middlemen inflate US prices, squeeze out competition, FTC says
Pharmacy benefit managers (PBMs) are key part of US's high drug costs, report finds. Enlarge / Lina Khan, chair of the Federal Trade Commission (FTC), testifies before the House Appropriations Subcommittee at the Rayburn House O.....»»
Team pioneers a "one-pot platform" to promptly produce mRNA delivery particles
Imagine a scenario where a skilled hacker must upload critical software to update a central server and thwart a potentially lethal virus from wreaking havoc across a vast computer network. The programmer, armed with the lifesaving code, must navigate.....»»
Nissan shuffles U.S. sales and marketing leadership
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year......»»
Impel buys retail tech company Outsell for $100 million
The goal is to build a bigger dealership software company focused on artificial intelligence-driven sales and marketing automation.....»»
Whale remains tracked to highlight sustainable disposal benefits
A string of whale strandings on the East Australian Coastline and questions around the appropriate disposal methods for the remains has prompted a new study that highlights sustainable, cultural and ecosystem beneficial offshore removal or decomposit.....»»
Ancient volcanic eruption not a catalyst for early Homo sapiens cultural innovations, researchers say
An international team of researchers from the Universities of Tübingen (Dr. Armando Falcucci), Siena, and Bologna analyzed the cultural remains left by groups of early Homo sapiens at Grotta di Castelcivita in southern Italy, dating back to before t.....»»
Ford urges its managers to buy more EVs with new leasing policy
Ford urges its managers to buy more EVs with new leasing policy.....»»
Forget about Samsung Unpacked. Official Galaxy Z Flip 6 images are here
One week before Samsung is set to announce the Galaxy Z Flip 6, marketing images of the highly anticipated phone have leaked. Take a look......»»
Indigenous-led study unveils framework to attain cultural license to operate in the blue economy
An Indigenous-led research report released today, introduces a CLO framework for industries to work with First Nations to earn trust and cultural legitimacy in their operations in the blue economy......»»
Researcher develops model of influencer importance within Instagram networks
A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known image and video sharing platf.....»»
Exploring hierarchy in dynamic environments
Most organizations operate under command hierarchies: Workers, who know the ground reality, report to managers, who know the big picture. If these views conflict, what happens to organizational performance?.....»»
New anti-counterfeit technique packs two light-reactive images into one material
Growing concern about data theft and counterfeiting has inspired increasingly sophisticated security technologies, like hologram seals, that can help verify the authenticity of currency, passports and other important documents. However, as security t.....»»
Black holes are firing beams of particles, changing targets over time
Black holes seem to provide endless fascination to astronomers. This is at least partly due to the extreme physics that takes place in and around them, but sometimes, it might harken back to cultural touchpoints that made them interested in astronomy.....»»
Can marketing classes teach sustainability? Four key insights
Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better......»»