Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent. Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR.....»»
When it comes to political advertising, is AI ever OK?
The Liberal National Party Queensland (LNP) has recently taken a bold step in its political strategy by employing artificial intelligence (AI) to shape public perception of the current premier, Steven Miles. This move has not only highlighted the inn.....»»
Q&A: Expert discusses political advertising in the 2024 election
Steve Caplan is no stranger to the high-stakes world of political advertising. With over 20 years of experience at the intersection of politics, advertising and marketing, Caplan brings real-world experience to his teaching at the USC Annenberg Schoo.....»»
The Puzzle of How Large-Scale Order Emerges in Complex Systems
With a new framework, researchers believe they could be close to explaining how regularities emerge on macro scales out of systems made up of uncountable constituent parts......»»
Low-intensity grassland is better able to withstand the consequences of climate change
Climate change will have a considerable influence on the biodiversity and productivity of meadows and pastures. However, according to the results of the large-scale climate and land use experiment, the extent of these changes depends on the land use......»»
Q&A: How machine learning is propelling structural biology
For Lucas Farnung, there is no question more fascinating than how a single fertilized egg develops into a fully-functioning human. As a structural biologist, he is studying this process on the smallest scale: the trillions of atoms that must synchron.....»»
CrowdStrike explained: How one faulty update killed half the world’s IT systems
The sheer scale of the global IT outage caused by a faulty software update has left many wondering how one update to one company’s security software could have such massive impact. Ironically, the effect of the CrowdStrike flaw has been almost i.....»»
Global IT outage takes down airlines, banks, 911 services, more; CrowdStrike to blame
A huge mistake by cybersecurity company CrowdStrike has caused a global IT outage on a massive scale, with airlines, banks, health services, and more affected – including some 911 centers. United, Delta, and American Airlines are among the airli.....»»
Nano-scale materials that mimic enzymes could convert CO₂ into chemical building blocks
Montana State University researcher James Crawford recently published a collaborative paper with the National Renewable Energy Laboratory that marks a step forward in their quest for what he calls a "holy grail" of chemistry: converting the greenhous.....»»
9to5Mac Daily: July 17, 2024 – Apple’s advertising plans, more
On today’s episode of 9to5Mac Daily, we cover Apple’s controversial new ad partner. Additionally, we delve into a trio of rumors about future iPhone designs, colors, and more. Finally, a look at Apple’s new privacy-focused Safari promotions. Tu.....»»
Researchers reveal parsec-scale radio emission properties of dual AGNs by multi-phase-center VLBI observations
Galaxy mergers play a crucial role in the cosmological evolution of galaxies. During galaxy merging, tidal torques can trigger the accretion and feedback of the central black holes in merging galaxies, forming dual active galactic nuclei (AGNs)......»»
Defect engineering leads to designer catalyst for production of green hydrogen
Efficient technology for splitting the hydrogen–oxygen bond in water could be the key to producing low-cost, green hydrogen for energy storage at an industrial scale. Green hydrogen is expected to play a significant role in achieving the U.S. Depar.....»»
Amazon quietly unveils $299 iPad 10th Gen deal on Prime Day
Amazon is advertising the iPad 10th Generation for $299.99 as a Prime Day exclusive deal, but Prime members can grab additional savings with a hidden discount.Grab the all-time best iPad 10th Gen price this Prime Day.Prime Day is a great time to pick.....»»
Silicon photonics light the way toward large-scale applications in quantum information
In a significant leap forward for quantum technology, researchers have achieved a milestone in harnessing the frequency dimension within integrated photonics. This breakthrough not only promises advancements in quantum computing, but also lays the gr.....»»
Pressure mounts for C-Suite executives to implement GenAI solutions
87% of C-Suite executives feel under pressure to implement GenAI solutions at speed and scale, according to RWS. Despite these pressures, 76% expressed an overwhelming excitement across their organization for the potential benefits of GenAI. However,.....»»
ChatGPT may have more paid subscribers than this popular streaming service
The company has also revealed a five-tier scale for measuring its AI system capabilities......»»
AutoZone is reviewing its advertising agencies
AutoZone, which has worked with Havas Chicago since 2014, is in creative review......»»
Genomic insights into adaptation to bipedal saltation and desert-like habitats of jerboas
Jerboas are a lineage of small rodents displaying atypical mouse-like morphology with elongated strong hindlimbs and short forelimbs. A research team has recently sequenced and reported the chromosome-scale genome of the Mongolian five-toed jerboa (O.....»»
Study reveals the existence of a hidden "pink tax" in digital advertising
Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in.....»»
New multimode coupler design advances scalable quantum computing
Implementing a fault-tolerant quantum processor requires coupling qubits to generate entanglement. Superconducting qubits are a promising platform for quantum information processing, but scaling up to a full-scale quantum computer necessitates interc.....»»
After FTX, Mt Gox customers will also get bitcoin back, in bittersweet news
Mt Gox customers will finally get some bitcoin back, a full decade after a large-scale theft led to the company announcing that it had almost no crypto left and filing for bankruptcy … more….....»»