Benign envy and influencer marketing
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media personalities, or influenc.....»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
Crypto influencer guilty of $110M scheme that shut down Mango Markets
Fraudster charged with crypto market manipulation defended Mango Markets scheme. Enlarge (credit: apomares | E+) A jury has unanimously convicted Avi Eisenberg in the US Department of Justice's first case involving crypt.....»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»
The 19 best YouTube videos for kids (April 2024)
Baby sharks, baking cakes, learning about science, how to play piano, fun influencer videos, and more are all among the best YouTube videos for kids......»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
HP Envy vs. Pavilion: Which is the better laptop line?
If you’re buying a new HP computer, should you opt for the Envy or Pavilion lineup? Let’s compare both to find out......»»
3 Samsung Galaxy S24 travel features that"ll make iPhone users envious
The Galaxy S24 series has several travel-friendly features that'll elicit envy from iPhone users. I didn't realize my Samsung Galaxy S24 Ultra — hair flip — would elicit so much envy from my fellow travel companion. He proudly owns.....»»
Nearly half of B2B startups choose not to market themselves, researchers find
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored.....»»
GM creates chief transformation officer role as agency reviews continue
Buick and GMC marketer Molly Peck takes on a new role as GM considers big changes to its marketing and agency approach under new CMO Norm de Greve......»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
Micro-influencers play pivotal role in crises, study reveals
You don't need to be an influencer with hundreds of thousands of followers to have a real-world impact during a crisis, according to a new study published in the Australasian Journal of Information Systems......»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
HP Envy deals: HP’s most popular laptop starts at $630
The HP Envy model lineup includes a lot of great laptops, but it also includes a lot of great deals. We've rounded them all up......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»
Apple teases ‘Absolutely Incredible’ AI-focused WWDC
Apple officially set the dates for WWDC 2024 today, revealing that the event will take place from June 10 through June 14. As if there were any doubts that artificial intelligence will be a key part of WWDC this year, Apple’s marketing boss Greg Jo.....»»
Greg Joswiak has given a not-so subtle hint about what will be at WWDC
Following the confirmation that WWDC 2024 will be held from June 10, Apple SVP of Marketing Greg Joswiak has given a reasonably obvious hint that the event will feature AI.Siri logo inside a WWDC 2024 graphicOn March 26, Apple announced that its Worl.....»»