Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation. Continue reading........»»
‘It’s a Vibe’ ad campaign promotes 2025 Toyota Camry hybrid
Toyota released its marketing campaign featuring commercials to promote the 2025 Camry hybrid......»»
PlayStation VR2’s PC adapter hits this August, with missing features
You can play Steam games on it, but many of the modern tricks are disabled. Enlarge / Sony's marketing image for PSVR2 on PC. (credit: Sony) It doesn't seem like PlayStation VR2 is having quite the same success as its pr.....»»
TikTok vaguely disputes report that it’s making a US-only app
TikTok has spent months separating code for US-only algorithm, insiders claim. Enlarge (credit: Future Publishing / Contributor | Future Publishing) TikTok is now disputing a Reuters report that claims the short-video ap.....»»
Exploring political connections of emerging market multinationals: Opportunities and challenges
Emerging market multinational corporations (EMNCs) have been in the headlines recently due to TikTok's travails in the United States. The US Senate voted in late April to ban TikTok in the United States if its owner, the Chinese tech firm ByteDance,.....»»
TikTok algorithm could have US-only version; company demurs
The TikTok algorithm could be split, claims a report, with a US-only version used for the hugely popular app to try to avoid a ban. Developer Bytedance has tweeted that the report is not accurate, but its message appears to be more a repetition of.....»»
This TikTok user got conned by fake AirPods Pro, but you don"t have to get fooled
Fake AirPods and AirPods Pro are continuing to be a problem, with one TikTok user only discovering they were counterfeit when seeking help in an Apple Store.Real and fake AirPods ProThe wild popularity of Apple's AirPods line has led to many counterf.....»»
Researcher develops model of influencer importance within Instagram networks
A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known image and video sharing platf.....»»
TikTok ban: Fast-track appeal granted as company sues US government [U]
Update: A US court has fast-tracked the appeal, which will be heard in September. TikTok owner Bytedance has just three weeks to file its arguments for the ban to be overturned. Bytedance, the parent company of TikTok, is suing the US government,.....»»
Syfy reveals first images and release date for The Ark season 2
The crew aboard Ark One is ready for more space adventures in The Ark season 2. Check out the first images from season 2 and see when the show returns to SyFy......»»
Can marketing classes teach sustainability? Four key insights
Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better......»»
TikTok Studio is a new platform to help creators manage their account
As TikTok increasingly invests in tools for creators, the social network announced on Friday a new TikTok Studio platform, which aims to help creators manage many aspects of their account in one place, whether on their smartphone or computer. mor.....»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
TikTok law threatening a ban if the app isn"t sold raises First Amendment concerns
TikTok, the short-video company with Chinese roots, did the most American thing possible on May 7, 2024: It sued the U.S. government, in the person of Attorney General Merrick Garland, in federal court. The suit claims the federal law that took effec.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
TikTok buyout could cost $100B – and won’t include the algorithm
A TikTok buyout by an American company appears to be the only way for the app to survive in the US, and potentially in Europe too. But potential buyers could find themselves paying a lot of money and not getting the one thing they really want: the al.....»»
How to get the Minecraft TikTok cape
There's a brand new cape to wear in Minecraft, but you need to unlock it on TikTok first. This is a rare cape you can only get for a limited time, so learn how......»»
Does the Renpho Eyeris face massager pass the hype test?
Is the RenPho Eyeris 3 face massager worth it in 2024? Read our in-depth review to see what we liked (and what we didn't). My TikTok FYP is full of viral products that are worth the hype (here’s looking at you, Solawave), but there are al.....»»
TikTok is testing hour-long video uploads
TikTok is moving into YouTube-like territory with the option to post 60-minute videos. In a move that may terrify YouTube, TikTok is testing hour-long video uploads. First spotted by social media consultant Matt Navarra, the app is testing the.....»»