Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation. Continue reading........»»
A week of Mac announcements – which one are you waiting for? [Poll]
Apple marketing VP Greg Joswiak yesterday revealed that we can expect an exciting week of Mac announcements, starting on Monday morning. The tweet also effectively confirmed that there will be no Mac event, just press releases and small-scale brie.....»»
Apple confirms ‘exciting week of announcements’ for Mac starting on Monday
While it’s not an event, Apple has officially confirmed that next week will be an “exciting week of announcements” starting on Monday morning. The teaser was posted to social media by Apple’s marketing VP Greg Joswiak. This announcements.....»»
Apple exec pulls back the curtain on some of Apple Intelligence’s inner workings
The iPhone 16‘s signature feature is, without a doubt, Apple Intelligence. That’s what the iPhone 16 marketing is all about. However, that signature feature is … The post Apple exec pulls back the curtain on some of Apple Intelligen.....»»
VW China marketing chief Jochen Sengpiehl deported after drug test, reports say
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drug test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drugs test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
TikTok diagnosed creator with Type 1 diabetes before his doctor did
TikTok isn’t the first place I’d think of in relation to the concept of the wisdom of crowds, but it seems I may be underestimating the streaming video app … more….....»»
The "Club Med" lesson: How service organizations can improve employee well-being and enhance the work experience
Researchers from Nanyang Technological University and EM Lyon have published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees......»»
ByteDance intern fired for planting malicious code in AI models
Sabotage supposedly cost tens of millions, but TikTok owner ByteDance denies it. After rumors swirled that TikTok owner ByteDance had lost tens of millions after an intern sabotag.....»»
ByteDance knew kids could get addicted to TikTok in 35 mins, and harmed their development
Accidentally released TikTok documents reveal that the company knows the app is addictive to children, and damaging to their mental and social development. The documents also show developer ByteDance knew that screen-time tools it introduced would.....»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
Is academic "TikTok" the future of learning?
There could be more value to vlogging than trying to become an internet personality, with a recent study exploring how the practice could boost university student engagement and ensure their work is authentic......»»
TikTok lays off hundreds in favor of AI moderators while Instagram blames humans for its own issues
TikTok developer ByteDance laid off hundreds of human moderators in favor of AI, while Threads blamed its human moderators on a recent string of account lockouts......»»
TikTok lays off hundreds for AI moderators while Instagram blames humans for its own issues
TikTok developer ByteDance laid off hundreds of human moderators in favor of AI, while Threads blamed its human moderators on a recent string of account lockouts......»»
iOS 18 fixed my motion sickness problem with one new feature
Apple can sometimes dip into hyperbole with its marketing. But every now and then, a new iPhone or software feature truly is “life changing.” For me this year, that feature has been Vehicle Motion Cues in iOS 18, which fixed my motion sickness......»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»