How to Get Attribution in Analytics Right
Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Continue reading........»»
What Is the AI Bill of Rights and How Does it Affect Marketing, CX?
The White House has some advice when it comes to the ethics of artificial intelligence in its new "bill of rights." Continue reading........»»
Top 5 Marketing Certifications for 2022
Employees who are always learning are more engaged, loyal, productive and satisfied. This certainly applies for marketers. Continue reading........»»
Are You Looking for a New DXP? Here’s What You Should Look for
Recent HCL and CMSWire research explored best practices when choosing and implementing a new DXP. Continue reading........»»
Elevating Human-Centered CX in a Tech-Powered World
CX leaders today are exploring how to elevate hybrid customer experiences by better balancing human-centeredness and technology. Continue reading........»»
What Can We Expect From Sitecore Symposium 2022?
What will Sitecore's biggest week of the year bring? We shall see at next week's Sitecore Symposium. Continue reading........»»
Intercom Modernizes Messenger, QuestionPro Acquires SuiteCX, More News
Intercom updates Messenger, QuestionPro nabs journey mapping platform, Soul Machines Digital Iris stays on the job, more CX news. Continue reading........»»
A Forgotten Customer Experience Art: Decency
How one gesture of kindness can shift the customer experience for many. Continue reading........»»
Create a Connected Enterprise for Better Customer, Employee Experience
Organizations should establish a connected enterprise foundation. It just doesn't happen overnight. Continue reading........»»
How Facebook"s Thinking About Its War With TikTok
Social media has transformed, and Facebook along with it. Or at least it’s trying. Continue reading........»»
Erik Smith: Evolving Alongside the Customer
Want to keep customer satisfaction high? Providing channels that your customers prefer is the first step. Continue reading........»»
Dealing With AI Biases, Part 3: Emergent Biases in Operational Models
Emergent biases can still emerge even when we have trained the machine-learning algorithms with a cleansed data set with no known biases. Continue reading........»»
Adaptive AI Will Improve the Customer Experience
Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand. Continue reading........»»
CMSWire Contributor Q&A With John Horodyski: Why Metadata, Language Matter
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor John Horodyski on the importance of being mindful of human language. Continue reading........»»
Best Practices for a Productive Influencer/Brand Relationship
Influencers can enhance your branding efforts, but they can also cause damage if they go off the rails and don't adhere to contractual agreements. Continue reading........»»
Can You Trust Meta’s Metaverse?
Meta is a key player in the metaverse. But with its rocky data and privacy history, should it have your trust? Continue reading........»»
Enough Already With Customer Feedback. Make Your Move
Sure, listening to customers is important. Too much of it can be counterproductive, though. Continue reading........»»
8 Ways to Improve Your Brand"s Product Experience
What can you do to ensure a quality ecommerce and product experience? A lot, it turns out. Continue reading........»»
Mastering Brand Reputation Management in the Social Media Age
What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Continue reading........»»
4 Ways Financial Services Provide Next-Level Customer Experience
Financial services firms will need to expand use of artificial intelligence to win customer trust with high-quality fast service and security. Continue reading........»»