Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
New method speeds up protein study, aiding disease treatment research
Protein complexes are important for the majority of vital processes in the cell and human body, such as producing energy, copying DNA and regulating the immune system......»»
What type of AI system best suits your management style?
As managers face more pressure in implementing artificial intelligence (AI) into the workflow, a study from researchers at Florida Atlantic University and two other schools offers insights to help managers adapt......»»
Research reveals cultural fascination with female con artists
In the last few years, television shows about con women have been popping up on streaming services. From Apple TV's "Hollywood Con Queen" to Hulu's "The Dropout," audiences clearly have a thirst for stories about female scammers......»»
Unlocking the journey of gold through magmatic fluids
When one tectonic plate sinks beneath another, it generates magmas rich in volatiles such as water, sulfur and chlorine. As these magmas ascend, they release magmatic fluids, in which sulfur and chlorine bind to metals such as gold and copper, and tr.....»»
AI tool enhances wildlife image analysis for climate change insights
A new AI image tool could aid the development of algorithms to analyze wildlife images to help improve understanding of how species around the world are responding to climate change, a study suggests......»»
Creating a global map of different physics laboratory classes
Physics lab courses are vital to science education, providing hands-on experience and technical skills that lectures can't offer. Yet, it's challenging for those in Physics Education Research (PER) to compare course to course, especially since these.....»»
Tilted magnetic materials offer fresh path for thermoelectric applications
A research team from NIMS and UTokyo has proposed and demonstrated that the transverse magneto-thermoelectric conversion in magnetic materials can be utilized with much higher performance than previously by developing artificial materials comprising.....»»
How an iconic desert tree survives extreme heat—and the unique risk it"s facing now
New research has found that the punishing summer temperatures and persistent drought conditions in much of Arizona and the Southwest are dealing a double whammy to trees attempting to regulate their own temperature, putting a critical part of the des.....»»
New housing developments failing to protect wildlife, survey reveals
New housing developments are failing wildlife on a widespread scale, according to research from the University of Sheffield and published by campaign group Wild Justice......»»
Giraffes" uphill battle: Slopes more than 20° pose challenges for their conservation
New research finds that giraffes much prefer flat terrain and do not traverse slopes of more than 20°, which severely limits the areas in, and outside, protected reserves they can access. The findings, which are yet to be published, were presented a.....»»
Women entrepreneurs who take a scientific approach to decision-making find new markets, study suggests
New research co-authored by Bayes Business School suggests that women entrepreneurs who take a scientific approach to decision-making are more likely to find new uses and target markets for their product or service, making them more likely to transla.....»»
Seabed seismographs unlock mysteries of longest runout sediment flows
Durham University scientists have made a groundbreaking discovery in marine geoscience, revealing unprecedented insights into the dynamics of Earth's longest runout sediment flows......»»
Neural mechanisms of aggression reveal how fighting female flies focus on their foes
In most research labs, the scientists are on the same page about why they're pursuing a research project. But the Rubin Lab at HHMI's Janelia Research Campus isn't an ordinary research lab. The lab is examining how aggression affects vision in female.....»»
The science of shopping: Neuroeconomist explains what happens in the brain when we buy
'Tis the season for spending for many. An estimated 197 million people shopped from Black Friday to Cyber Monday, according to the National Retailer Federation. On Black Friday alone, consumers spent a record $33.6 billion......»»
Proteomics method identifies ligand-binding proteins and binding sites in complex systems
In a study published in Nature Methods, a research group developed a highly sensitive proteomics method called peptide-centric local stability assay (PELSA), which enables the simultaneous identification of ligand-binding proteins and their binding s.....»»
A first step towards integrating marine plastics into urban recycling
In response to the millions of tons of marine litter, mostly plastics, floating on the oceans, the need to manage this waste effectively is more urgent than ever. Faced with this reality, the UPV/EHU's Materials + Technologies research group decided.....»»
How CEO pay and analyst feedback influence innovation
West Virginia University research shows the stock market shapes chief executive officers' commitments to innovation through mechanisms that range from CEO pay packages to feedback from financial analysts......»»
Enzymes evolved mix-and-match characteristics to shape nitrogen metabolism diversity across the planet
To boost crops more efficiently in the future, the evolutionary past may hold key insights. The way that plants process nutrients has a rich back story—they rely on enzymes that have been evolving for billions of years. However, these enzymes are o.....»»
Barn swallow research offers real-time insight on how new species form
Beauty is in the eye of the beholder—even if that beholder is a barn swallow. Depending on where the birds live, some of them may favor mates with a paler chest color while others find a redder chest more attractive. The difference in what these bi.....»»
TikTok makes teenagers happy, says researcher
Is TikTok ruining today's youth? Not at all, according to a study led by Emilie Owens, researcher at the University of Oslo. The study is published in the journal International Research in Children's Literature......»»