Toyota"s ads drive Hispanic loyalty
The automaker began working with a Hispanic advertising agency in 1987 and has been No. 1 among buyers from the fast-growing ethnic group for 19 straight years......»»
Toyota deflects attack by anti-DEI activist over LGBTQ programs
Toyota Motor Corp. distanced itself from some of its LGBTQ initiatives and said it doesn’t have a quota system to boost diversity among its suppliers.....»»
The 1963 Ford Cardinal—too radical for America at the time
Here's what happened when Ford tried to react to the Volkswagen Beetle. Enlarge / This was supposed to be Ford's answer to the VW Beetle, a small, light, efficient, front-wheel drive car called Cardinal. (credit: Ford).....»»
"Unsurvivable" Hurricane Helene races towards Florida
Parts of Florida face "unsurvivable" conditions when Hurricane Helene hits later Thursday, the US weather service said, warning that howling wind will drive destructive waves and storm surge as high as 20 feet (six meters) onto the low-lying coast......»»
Toyota drops ‘Prime" name for ‘Plug-in Hybrid" instead
Toyota will abandon the "Prime" designation to represent its plug-in hybrids, and will instead revert to just calling them what they are......»»
Toyota confirms it will end Olympics, Paralympics sponsorship
Toyota confirmed it will end Olympics and Paralympics sponsorship but will continue to financially support athletes......»»
Chevy woos Equinox EV buyers with Erewhon juice giveaway
Chevy is giving bottles of an electric-blue protein drink to people who test-drive an Equinox EV at an Erewhon organic market in L.A......»»
Sony explains why the PS5 Pro is so expensive and doesn’t come with disc drive
In response to concerns about the PS5 Pro's high $700 price tag, a Sony representative explained why it's just right......»»
Sony explains why PS5 Pro is so expensive and doesn’t come with disc drive
In response to concerns about the PS5 Pro's high $700 price tag, a Sony representative explained why it's just right......»»
SSD vs. HDD: What’s the difference, and which drive type is best?
What's the difference between SSD vs. HDD? What kind of drive is right for you is going to depend on your situation, but we'd suggest you get at least one SSD......»»
Bio-based insecticidal ingredients have the potential to drive ecologically safer pesticides
Fresh hope is on the horizon for ecologically safer pesticide ingredients, thanks to the ingenuity of a research team at the University of Delaware......»»
May Mobility slashes growth plans in Michigan
The Toyota-backed driverless vehicle operator has walked back expansion plans announced a year-and-a-half ago, cutting the number of planned new jobs by a third, according to a state memo. .....»»
How to test your SSD for potential problems
If you suspect there might be something wrong with your drive, it's best to look into it. Here's how to test your SSD quickly and safely......»»
A record of the Earth’s temperature covering half a billion years
With one exception, a strong link between carbon dioxide and global temperatures. Enlarge / The cycle of building and breaking up of supercontinents seems to drive long-term climate trends. (credit: Walter Myers/Stocktrek Images).....»»
New study takes the Earth’s temperature over a half-billion years
With one exception, a strong link between carbon dioxide and global temperatures. Enlarge / The cycle of building and breaking up of supercontinents seems to drive long-term climate trends. (credit: Walter Myers/Stocktrek Images).....»»
Four hospitalized following Chuckanut Drive crash; driver arrested for vehicular assault
Four hospitalized following Chuckanut Drive crash; driver arrested for vehicular assault.....»»
Volvo plans 10 new, updated models in next 2 years
Retailers at a meeting with CEO Jim Rowan in South Carolina got to drive the battery-powered Volvo EX90 crossover......»»
Lotus previews "smart" digital tech in Theory 1 electric sports car
The Theory 1 has Lotus's 360-degree self-driving sensor suite, powered by the Nvidia Drive processing platform, and is designed to be capable of Level 4 autonomous driving......»»
Toyota marks Highlander"s 25th anniversary with limited edition
The 2025 Toyota Highlander 25th Edition will debut at dealerships in November and is limited to 2,500 vehicles......»»
2025 Toyota Sienna minivan"s new standard tech may save a life
The freshened 2025 Toyota Sienna minivan is the debut vehicle for updated technology aimed at keeping safe those accidentally left behind in cars......»»
Driver assists become de facto autopilots as drivers multitask, study finds
As drivers become familiar with the systems, they exploit them. Enlarge / Lane keeping systems let you take your hands off the wheel while you drive. (credit: Getty Images) The seductive lure of cars that drive themselv.....»»