Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study
Researchers from University of Mannheim, Erasmus University Rotterdam, Reichman University, and University of Basel published a new study that examines the effectiveness of paid influencer endorsements, particularly for DTC firms......»»
Survey fears Apple Vision Pro users can be idiots behind the wheel
Most road users are wise to be concerned about using the Apple Vision Pro while piloting a self-driving vehicle, but a survey says one in five are open to the idea of endangering other road users.Apple Vision ProThe introduction of the Apple Vision P.....»»
Jason Snell publishes 2023 Six Colors Apple report card
Jason Snell has published his excellent Six Colors report card, recapping and scoring Apple’s performance through 2023. Jason was kind enough to ask me, along with my colleagues Benjamin Mayo and Zac Hall, to partake in the survey this year. He.....»»
Can astronomers use radar to spot a cataclysmic asteroid?
How can humans protect the Earth from "devastating asteroid and comet impacts?" According to the National Academies and their 2023-2032 Planetary Science and Astrobiology Decadal Survey, ground-based astronomical radar systems will have a "unique rol.....»»
New NASA mission will study ultraviolet sky, stars, stellar explosions
As NASA explores the unknown in air and space, a new mission to survey ultraviolet light across the entire sky will provide the agency with more insight into how galaxies and stars evolve. The space telescope, called UVEX (UltraViolet EXplorer), is t.....»»
eROSITA X-ray sky survey measurements show consistency with the cosmic microwave background
The analysis of how galaxy clusters, the largest objects in the universe, evolve over cosmic time has yielded precise measurements of the total matter content and its clumpiness, report scientists of the German eROSITA consortium, led by the Max Plan.....»»
Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis
The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March......»»
Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay
Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's consumers......»»
A third of consumers report extremely limited experience with EVs, Consumer Reports survey finds
Willingness to purchase an electric vehicle increases with experience, Consumer Reports says, but a third of consumers the group surveyed said their EV exposure is extremely limited......»»
Global survey shows broad majority of global population supports climate action
A recent study by behavioral researchers at the University of Bonn, the Leibniz Institute for Financial Research SAFE in Frankfurt, and the University of Copenhagen demonstrates for the first time that a broad majority of the world's population suppo.....»»
Increased rainfall threatens UK sea urchins: Study
Sea urchins exposed to diluted seawater for long periods show signs of physical deterioration, according to scientists from the British Antarctic Survey, the University of Cambridge, and the Scottish Association for Marine Science. Their study also f.....»»
Despite what Apple says, most of its workers still fear backlash over unionization efforts
Contrary to shareholders' opinions on the matter, a survey of union-aligned Apple retail workers finds many employees believe the company holds contempt for workers who attempt to unionize.IAM COREApple has long been accused of employing anti-union t.....»»
Dracula"s Chivito: New protoplanetary disk discovered with Pan-STARRS
By analyzing the images obtained with the Panoramic Survey Telescope and Rapid Response System (Pan-STARRS), astronomers have serendipitously discovered a new protoplanetary disk located some 800 light years away. The finding was reported in a paper.....»»
Learning the trick to finding cannibalized stars
Scientists working with the powerful telescopes at Georgia State's Center for High Angular Resolution Astronomy (CHARA) Array have completed a survey of a group of stars suspected to have devoured most of the gas from orbiting companion stars. These.....»»
Rookie Rivian comes out on top for owner satisfaction in Consumer Reports survey
Rivian's R1T and R1S outscored Tesla in the Consumer Reports survey. Rivian also topped Mini, BMW and Porsche. Least favorite brands included Infiniti and VW......»»
Lexus takes No. 1 spot in J.D. Power dependability survey for second year
Toyota was also the highest-performing mass-market brand in dependability, according to the survey, dethroning Kia, which held the title three consecutive years......»»
Rookie Rivian comes out on top for EV satisfaction in Consumer Reports survey
Rivian's R1T and R1S outscored Tesla in the Consumer Reports survey. Rivian also topped Mini, BMW and Porsche. Least favorite brands included Infiniti and VW......»»
Ice cores provide first documentation of rapid Antarctic ice loss in the past
Researchers from the University of Cambridge and the British Antarctic Survey have uncovered the first direct evidence that the West Antarctic Ice Sheet shrunk suddenly and dramatically at the end of the Last Ice Age, around eight thousand years ago......»»
NASA climate satellite blasts off to survey oceans and atmosphere of a warming Earth
NASA's newest climate satellite rocketed into orbit Thursday to survey the world's oceans and atmosphere in never-before-seen detail......»»
OneTrust launches Data Privacy Maturity Model
OneTrust introduced Data Privacy Maturity Model. The model provides privacy, security, marketing, and data teams with the resources to transform their privacy programs from tactical compliance initiatives that mitigate risk, to strategic customer tru.....»»