Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
Does naming a behavior encourage people to do it? A new study says yes
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people to adopt those behaviors......»»
Demand for strong EV connectivity trumps brand loyalty, survey says
Nearly 60 percent of battery-electric vehicle customers would switch brands to gain better vehicle connectivity, according to a global survey by the consulting firm McKinsey & Co......»»
Lucid turns to Saks Fifth Avenue for test drives, marketing
As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions......»»
Delinea appoints Kate Reed as CMO
Delinea announced that Kate Reed has joined the company as Chief Marketing Officer (CMO). With more than two decades of experience in technology and cybersecurity, Reed assumes leadership of all marketing functions and initiatives and will play a piv.....»»
Oklahoma rattled by shallow 5.1 magnitude earthquake
A 5.1 magnitude earthquake shook an area near Oklahoma City late Friday night, the U.S. Geological Survey reported......»»
Expert says multistate foodborne illness outbreaks impact restaurant stock price, public perception
As demand for food from restaurants soars in the U.S., so does the importance of understanding the impacts of foodborne illness outbreaks. A new paper co-written by a University of Illinois Urbana-Champaign expert in food marketing and food policy fi.....»»
Your brain may have a hard time adjusting to wearing and taking off Apple Vision Pro
A Stanford study of extended use of headsets like Apple Vision Pro shows that users could encounter real-world aftereffects like depth perception issues or simulator sickness.Apple Vision ProSpatial computing is Apple's self-chosen buzzword for weara.....»»
Expected lower interest rates, pent-up demand driving 2024 vehicle purchases, survey finds
If interest rates decline as expected this year, many consumers are interested in buying a new vehicle, according to a report from Kaiser Associates and Dave Cantin Group......»»
Dealers say Biden"s EV strategy is too aggressive for U.S. market
Nearly 83 percent of dealers say the federal government is pushing the industry to move too fast on EVs, according to responses to the Automotive News 2024 Dealer Outlook Survey of 208 dealers and dealership managers......»»
Survey shows dealers are concerned about affordability, new-vehicle profit margins
Dealers expect new-vehicle sales to improve or stay about the same in 2024, though a majority are concerned about degradation in new-vehicle profit margins......»»
First eROSITA sky-survey data release makes public the largest ever catalog of high-energy cosmic sources
The German eROSITA consortium has released the data for its share of the first all-sky survey by the soft X-ray imaging telescope flying aboard the Spectrum-RG (SRG) satellite. With about 900,000 distinct sources, the first eROSITA All-Sky Survey (eR.....»»
Asian fishing cats caught snacking on chicks from tree-top nests
South Asian fishing cats were observed raiding bird nests in tall trees for the first time. This rare and highly unusual behavior was caught on motion cameras set up in tree canopies across northeast Bangladesh to survey bird colonies. Scientists hop.....»»
Is a Pennsylvania groundhog"s prediction accurate in your neck of the woods?
Persuaded by pomp and pageantry, people across the nation are more likely to put faith in a Pennsylvania groundhog's weather predictions than those made by local woodchucks, according to a national survey query made on behalf of a University of Virgi.....»»
New Wolf in the pack: Astronomers discover an ultra-short-period super-Earth
Using NASA's Transiting Exoplanet Survey Satellite (TESS), an international team of astronomers has discovered a new ultra-short-period exoplanet. The newfound alien world, designated Wolf 327 b, is slightly larger and about 2.5 times more massive th.....»»
ALMA observations: Researchers reveal dynamic view of massive protocluster evolution
A team of researchers has jointly launched the ALMA Survey of Star formation and Evolution of Massive Protoclusters with Blue-profiles (ASSEMBLE) project. They revealed the growth in mass and density of cluster members, along with increasing proximit.....»»
Researchers explore how fractures nucleate, propagate and stop
Here's a moment that almost everyone has experienced—you drop your phone screen down on a hard surface and hear the telltale crunch. The screen is cracked but you don't know how bad. You pick up the phone and survey the damage......»»
New methods to improve the accuracy of cross-national surveys
Research by Social Statistics has highlighted new methods to improve the accuracy of cross-national surveys. Cross-national surveys run the risk of differential survey errors, where data collected vary in quality from country to country. The study i.....»»
New buzz about coffee genes: A more complete genome sequence of world"s most popular variety
Like its flavor profile, the genome of Arabica coffee is large and complex. This makes breeding and genetic survey work more difficult, but this diverse genetic background may have contributed to bean's popularity, practicality, and commercial succes.....»»
Scientists chart the growing weather extremes on maritime Antarctic islands
Scientists at British Antarctic Survey have found that the number of warm weather events in the South Orkney Islands has significantly increased in frequency over the last 75 years. Using newly available historical data, scientists have identified th.....»»
Apple execs go in-depth on the Mac as it celebrates its 40th anniversary
On Wednesday, January 24, the Mac will celebrate its 40th birthday. In a new piece for WIRED, Steven Levy spoke with five Apple executives on the state of the Mac, 40 years in: Greg Joswiak, Senior Vice President of Worldwide Marketing John T.....»»