Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
More than half of Americans give to charity at checkout, survey shows
Fifty-three percent of Americans give impulsively to charities at the checkout, and certain demographics tend to give more, according to a new survey conducted by faculty at Binghamton University, State University of New York......»»
Take cover: Survey shows tornado warnings widely misunderstood
Research by Nebraska's Cory Armstrong is defining the effectiveness of the alerts, warnings and advisories that swirl around extreme weather events......»»
Teen gamers say games have two positive impacts & two negative ones
There’s been much debate on whether playing video games has a positive or negative impact on kids – and now teen gamers themselves have weighed-in. A new large-scale survey of US teens found that around 40% of them played every day – with sm.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
97% of organizations hit by ransomware turn to law enforcement
Sophos has released additional findings from its annual “State of Ransomware 2024” survey. According to the report, among organizations surveyed, 97% of those hit by ransomware over the past year engaged with law enforcement and/or official gover.....»»
Pirate Site Blocking Agency Reveals How and Why Pirates Circumvent Blocking
As the Motion Picture Association's site-blocking drive lands back on home turf, countries that have already implemented their own site-blocking programs are evaluating their effectiveness. A new survey carried out by French anti-piracy agency Arcom.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
A triumph of galaxies in three new images from the VLT Survey Telescope
Distant galaxies, interacting galaxies, whose shape has been forged by the mutual gravitational influence, but also galaxies forming groups and clusters, kept together by gravity—they are the protagonists of three new images released by the VLT Sur.....»»
Number of religious "nones" has soared, but not number of atheists—social scientists want to know why
The number of individuals in the United States who do not identify as being part of any religion has grown dramatically in recent years, and "the nones" are now larger than any single religious group. According to the General Social Survey, religious.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
The RTX 4090 is more popular on Steam than any AMD GPU
The latest Steam hardware survey shows that Nvidia's RTX 4090 is still a popular GPU despite its insane price tag......»»
A look at the past suggests atmospheric rivers inundating California could get worse
A team of paleoclimatologists with the U.S. Geological Survey, NASA Ames Research Park, has found that atmospheric rivers in the past have dumped far more rain on California than those that have occurred over the past two years......»»
Survey: Most workers feel that AI can"t replace soft skills
A new survey from Wiley suggests workers do not feel artificial intelligence (AI) will be replacing the art of communication in the workplace......»»
Remote Lake Superior island wolf numbers are stable but moose population declining, researchers say
Researchers forced to cut short an annual survey of wildlife on a remote Lake Superior island this winter due to unusually warm weather announced Tuesday that they managed to gather data that shows the wolf population is stable......»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
Closing the cybersecurity skills gap with upskilling programs
The list of skills technologists and organizations need to succeed grows with each new tech advancement, according to Pluralsight. But for many organizations, budgets and staff continue to shrink. This survey asked 1,400 executives and IT professiona.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»