Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Cequence Security partners with Netskope to provide protection for business-critical APIs
Cequence Security announced a new partnership with Netskope. Through the partnership, Netskope customers can now leverage unique API threat intelligence from the Cequence Unified API Protection (UAP) platform to unlock insights into real-world threat.....»»
Samsung’s new laptop has literally double the AI
Samsung has announced the first of its Galaxy Book5 lineup and it can use both Copilot+ experiences and Galaxy AI......»»
Vanta empowers GRC teams to make their security and compliance automated
Vanta announced new product features and milestones, allowing customers to automate existing GRC workflows and gain continuous visibility across their security and compliance program. Vanta’s new Report Center, enhancements to VRM and milestone ach.....»»
Regulatory gene influences shape recognition in medaka fish, scientists discover
Medaka fish that lack functional Hmgn2 genes are unable to distinguish between simple shapes, revealing a new function for the regulatory gene......»»
Most iPhone buyers prioritize need over new features in latest upgrades
As Apple gears up to unveil the iPhone 16 lineup, a new study suggests that allure of new features may no longer be the driving force behind iPhone purchases.iPhone 15 Pro MaxHistorically, Apple has wowed customers with significant features that have.....»»
Licking an ice lolly at school might make a good memory, but this isn"t the secret to learning science
A group of scientists, including people from the Royal Society of Chemistry, recently proposed that experiences such as licking an ice lolly should be part of the science curriculum. By licking a lolly and seeing how it melts—the idea goes—childr.....»»
Volvo’s updated XC90 continues to make the case for plug-in hybrid SUVs
Small updates aim to remind customers about the Volvo XC90 SUV's efficient plug-in hybrid powertrain......»»
How Surfshark VPN unlocks global streaming, shopping & browsing without leaving the couch
Get around price gouging based on IP location, local restrictions, or streaming exclusivity by country by using Surfshark VPN on your iPhone, Mac or iPad to browse as if you're anywhere in the world without leaving your couch.Surfshark VPN for iPhone.....»»
Mosyle acquires asset management software provider Assetbots
Mosyle, a leader in Apple Device Management and Security, has officially acquired Assetbots, an up-and-coming asset management software provider. This strategic acquisition will allow Mosyle to expand its service offerings, providing comprehensive as.....»»
ACI Worldwide partners with Red Hat to simplify payment operations
ACI Worldwide announced a collaboration with Red Hat to make ACI’s cloud-native Enterprise Payments Platform available on any cloud infrastructure. With this collaboration, ACI will help customers ease their migration to the cloud to better adapt t.....»»
Transport for London is dealing with a cyber security incident
Transport for London (TfL) has sent out notifications to customers on Sunday evening saying that they “are currently dealing with an ongoing cyber security incident.” The government body that manages most of the transport network of Unite.....»»
How strategic litigation for asylum seekers can be effective
The rights of asylum seekers are under pressure. Nevertheless, politically this group has very little to gain. We can, therefore, expect a further rise in strategic litigation, a tactic that interest groups are increasingly using to protect the right.....»»
Examining experiences of the pandemic requires a more critical eye, says researcher
The coronavirus pandemic was, in many ways, a unique period whose impacts are still being seen and felt today. The effects of the pandemic live on in people's memories, fears, hopes, and bodies......»»
Cybersecurity is top of mind for consumers when shopping online, according to Experian
The credit reporting agency surveyed consumers in March and roughly 80 percent said they were somewhat or very concerned about conducting activities online......»»
Labor Day Sales 2024: 13 tech deals worth shopping today
Labor Day is coming up fast and we've picked out some fantastic early Labor Day deals, as well as taken a look at what to consider before buying......»»
How thinking about death—mortality salience—drives early Halloween shopping and retail trends
It's becoming as much of a tradition as costumed trick-or-treaters and skeletons crawling across lawns studded with cardboard gravestones: candy corn and jumbo bags of Snickers start popping up on grocery store shelves a few weeks after Independence.....»»
Fed"s decision could benefit industry, but how about customers?
Our editorial board weighs in on the possibility of interest rate cuts......»»
Study finds RNA molecule controls butterfly wing coloration
A team of international researchers has uncovered a surprising genetic mechanism that influences the vibrant and complex patterns on butterfly wings. In a study published in the Proceedings of the National Academy of Sciences, the team, led by Luca L.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»