Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Accenture expands partnership with Google Cloud to boost AI adoption and cybersecurity
Accenture and Google Cloud announced that their strategic alliance is advancing solutions for enterprise clients and seeing strong momentum across industries in two critical and related areas: GenAI and cybersecurity. As part of the announcement toda.....»»
Researchers present a high-dimensional choice model for online retailing
In a new study, researchers developed a model that helps online retailers to more accurately predict customer purchases from a wide range of products in complex online shopping environments, reducing sales forecast errors by 10%–30% compared to tra.....»»
Editorial: When Fed lowers rates, don"t take advantage of customers
The Federal Reserve signaled that the highest interest rates in more than two decades should begin falling soon, providing welcome relief for the auto industry......»»
Public opinion of new justices affects views on entire Supreme Court
A new study finds that the extent to which U.S. adults support newly appointed justices to the Supreme Court strongly influences the extent to which they support the high court as an institution......»»
Expel partners with Wiz to enhance security for cloud environments
Expel announced a new strategic partnership with Wiz, a cloud-native application protection platform (CNAPP). The partnership provides an integration offering MDR for Wiz toxic risk combinations (including vulnerabilities, secrets, malware, and threa.....»»
HYCU for Microsoft Entra ID provides organizations with automated, policy-driven backups
HYCU announced significant updates to its HYCU R-Cloud data protection platform that offers customers additional protection for their Identity and Access Management (IAM) solutions with support for Microsoft Entra ID. With this announcement, customer.....»»
Hackers infect ISPs with malware that steals customers’ credentials
Zero-day that was exploited since June to infect ISPs finally gets fixed. Enlarge (credit: Getty Images) Malicious hackers likely working on behalf of the Chinese government have been exploiting a high-severity zero-day.....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Ford emphasizes flexibility with new hybrids, expanded gas lineup
The automaker has positioned itself to continue making money on gasoline vehicles to help fund its EV ambitions, while ramping up hybrid sales for those customers not fully ready for battery power......»»
Ford lineup exudes ‘passion and purpose"
The automaker has positioned itself to continue making money on gasoline vehicles to help fund its EV ambitions, while ramping up hybrid sales for those customers not fully ready for battery power......»»
Ford ups Bronco Sport"s off-road chops with steel bumpers, Sasquatch package
Ford designers said they wanted to "close the capability gap" between the Bronco Sport and larger Bronco for customers who hunt or camp......»»
Adversaries love bots, short-lived IP addresses, out-of-band domains
Fastly found 91% of cyberattacks – up from 69% in 2023 – targeted multiple customers using mass scanning techniques to uncover and exploit software vulnerabilities, revealing an alarming trend in attacks spreading across a broader target base. In.....»»
Automakers insourcing crucial EV parts, leaving suppliers with fewer potential customers
Automakers are increasingly insourcing production of e-motors and other crucial electric vehicle components, posing a challenge for suppliers vying for business in the EV space......»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»
1 Thing We"re Talking About: MyKaarma, Sunbit integrate to bring customers flexible repair payment options
Service drive payment and communication platform myKaarma has integrated with Sunbit, a financial technology solution provider found at more than half of U.S. franchised dealerships......»»
Customers can now extend AppleCare+ coverage up to 45 days after expiration
It’s been a while since Apple has let its customers extend their AppleCare+ coverage for a short period after it has expired. However, the company is now extending this period to up to 45 days after the original coverage ends, giving users more tim.....»»
Trade-in talk on service drive is mostly not happening, survey shows
More than half of both mass-market and luxury customers said they were not asked whether they wanted to know their vehicle's trade-in value......»»
F&I tip: CarShield case a reminder to make sure customers understand service contracts
There's a lesson for dealerships in the $10 million CarShield settlement with the Federal Trade Commission, says Zeigler Auto Group COO Sam D'Arc: Make sure staff can explain what customers are buying......»»
iPhone 16, iPhone 16 Pro marketing image leak is bogus [u]
An alleged leak of promotional images for the iPhone 16 popped out over the weekend, but they are fakes.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we expect the September Apple Event to hap.....»»
Customers can now extend AppleCare+ up to 45 days after it expires
Apple has recently increased the number of days a customer can extend their AppleCare+ coverage to 45 days, up from the previous 30.AppleCare+ plans can now be extended up to 45 days after they expire in Australia, Austria, Canada, Denmark, Finland,.....»»