Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
How Steve Jobs changed the face of retail with the Apple Store
On May 19, 2001, the very first Apple Stores were opened, changing not only how customers would buy Apple hardware and get service for purchases, but also alter brick-and-mortar retail forever.Apple Vision Pro in Apple Fifth Avenue in 2024"This is ou.....»»
For sale: unique piece of land in strategic Arctic archipelago
The last piece of privately owned land in the strategic Svalbard archipelago in the Arctic is up for grabs, a property likely to entice China but which Norway does not intend to let go without a fight......»»
Allyship is essential to new mothers returning to work, says study
Returning to work after parental leave can be one of the most challenging experiences for any parents, especially mothers, to navigate. Fortunately, there are simple, kind and thoughtful ways in which organizational members—regardless of formal sta.....»»
Palo Alto Networks partners with IBM to deliver AI-powered security offerings
Palo Alto Networks and IBM announced a broad-reaching partnership to deliver AI-powered security outcomes for customers. The announcement is a testament to Palo Alto Networks’ and IBM’s commitment to each other’s platforms and innov.....»»
Here’s how many years Apple users are keeping their iPads
Alongside the 2024 iPad Pro and Air launches, CIRP has a new report that sheds light on Apple customers’ tablet upgrade cycles. Here’s how many years iPad users are waiting before buying a new model. more….....»»
Apple users are keeping their iPads for a very long time
Over the last few years, Apple customers have extended their upgrade cycles for iPads, possibly making the new models an appealing choice for those ready to purchase.11-inch iPad ProApple announced on May 7 the long-anticipated new iPad models. The n.....»»
Penske Truck Leasing to offer REE electric truck to fleet customers
REE's partnership with Penske Truck Leasing is a boon for the electric truck and chassis company at a time EV startup successes are rare......»»
Astronomers discover merging twin quasars
Using the Subaru Telescope in Hawaii, astronomers have detected a pair of merging quasars at a high redshift, as part of the Hyper SuprimeCam (HSC) Subaru Strategic Program (SPP) survey. The serendipitous discovery is reported in the latest issue of.....»»
8 automakers misled customers about giving driver data to police, lawmakers say
The lawmakers' findings raise questions about whether automakers can be held to account for departing from promises made about user privacy......»»
"Free" delivery plans can profit both retailers and customers
In March, Target became the latest mega-retailer to offer "free" delivery—for a price. For $99 a year, subscribers to Target Circle 360 can place unlimited orders without having to worry about shipping costs. Target competes with similar plans offe.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Apple prepping big move with its Vision Pro headset
Apple has begun training international retail store staff on how to present the Vision Pro to customers, suggesting the device will soon land in new markets......»»
When consumers would prefer a chatbot over a person
Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all......»»
How craft-based firms project authenticity through credibly and visibly communicating their identity
Consumers are drawn to authenticity when it comes to craft-based firms, and a study published in the Strategic Entrepreneurship Journal explores what factors can help give credence to such a quality......»»
Palo Alto Networks and Accenture help organizations accelerate AI adoption
Palo Alto Networks and Accenture announced an expansion of their long-standing strategic alliance. New offerings will combine Precision AI technology from Palo Alto Networks and Accenture’s secure generative AI services to help organizations em.....»»
Study explores effects of overseas business activity through experiences of expatriates
In international business, companies frequently dispatch their employees overseas as expatriates. They are crucial for linking the headquarters with foreign branches and their subsidiaries and bridging cultural, language, and business practice gaps......»»
Ford hires former Lucid exec Sherry House as incoming CFO
Ford is promoting CFO John Lawler to vice chair, focusing on strategic development, global partnerships and engagement with global leaders......»»
Salad chain says a cleaner farming method will offset adding steak to its menu. What is it?
Salad chain Sweetgreen is adding steak to its menu, an announcement that led to strong reactions online, with customers questioning how that would impact the company's carbon neutral plans......»»
Report: There are no good or bad oil crops, only good and bad practices
When shopping, have you considered the social and environmental impacts of your vegetable oil purchases? Most products offer limited information on these effects. Labels like "No Palm Oil"—linked to environmental damage and threats to orangutans—.....»»
New Sonos app breaks accessibility for visually impaired users, here’s what this advocate recommends
The new Sonos app launched today and was met with swift and intense backlash for removing many features and capabilities that long-standing customers value. While the company made an official statement on the matter, it hasn’t appeared to address a.....»»