Marketing in 2021 is emotional and not just transactional
Brands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Microsoft releases Office 2024, the latest buy-once-own-forever version of Office
Standalone apps won't get Copilot but include updates made since Office 2021. Microsoft's push to get Windows and Office users to buy Microsoft 365 subscriptions can be irritating.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
homeOS rumors reveal big plans for Apple smart home devices
Apple could unveil a new operating system to power several new products. BGR readers are no strangers to homeOS. Since 2021, Apple has been teasing … The post homeOS rumors reveal big plans for Apple smart home devices appeared first on BGR......»»
AirPods 4 vs AirPods 3: should you upgrade?
AirPods (3rd-generation) were released in October 2021. Three years on, are here. If you are a current AirPods 3 owner, should you upgrade to Apple’s latest on-ear wireless earbuds? There’s one specific new feature that might encourage a sale.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Thousands bid farewell to Tokyo zoo pandas before return to China
Thousands of thankful, sobbing fans flocked to a Tokyo zoo Saturday to bid an emotional farewell to a pair of beloved pandas before their imminent return to China......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Spread of deadly EEE virus explodes 5-fold in New York; one death reported
Normally only 2 or 3 counties have EEE-positive mosquitoes; there's 15 this year. Enlarge / An entomologist for the Louisville Metro Department of Public Health and Wellness in a swampland area on August 25, 2021 in Louisville, K.....»»
Evaluating the flow of information for high-impact weather events
Sixteen years to the day that Hurricane Katrina devastated Louisiana, Ida slammed into the Gulf Coast state's seaport town of Port Fourchon as a Category 4 cyclone on Aug. 29, 2021, leaving a widespread path of destruction......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
New biosensor illuminates physiological signals in living animals
Eric Schreiter and Luke Lavis thought they had figured it out. In 2021, the Janelia group leaders reported that they had developed a way to combine Schreiter's engineered protein biosensors and Lavis's bright, fluorescent Janelia Fluor dyes......»»
Personal histories shape how immigrant families transmit their home language to children
According to Statistics Canada, in 2021, 1 in 4 Canadians had at least one mother tongue other than English or French. Many people grow up with their family's heritage languages—like Mandarin, Punjabi, Spanish or Arabic—as part of their family's.....»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
A toxic chemical was blamed for killing thousands of Teesside crabs, but a study explains why pyridine isn"t the culprit
In October 2021, thousands of dead and dying crabs and lobsters washed up along 45 miles (70km) of coastline in north-east England. This mass-mortality event coincided with the redevelopment of one of the UK's largest ports at Teesside......»»
Spacewalk an "emotional experience" for private astronauts
The commander of the daring space voyage that included the first-ever spacewalk by private astronauts described opening the hatch into the void as an "emotional experience" that left him in awe, yet deeply aware of the dangers......»»
Image: Chili flowers bloom in International Space Station
In July 2021, NASA astronauts aboard the International Space Station started growing chili peppers in the Advanced Plant Habitat, as part of the Plant Habitat-04 (PH-04) experiment......»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
2025 VW Taos refresh gains additional power, design tweaks inside and out
The 2025 refresh is the first time VW has significantly updated the small crossover since it joined the lineup in 2021......»»