Lead your buyers by using scent marketing for a more emotional purchase
Our sense of smell is an incredibly powerful target for marketing of everything from baked goods to new cars. Research published in the International Journal of Technology Transfer and Commercialisation has looked at how brand recognition is linked t.....»»
How to lead through uncertainty
Where do we stand when the ground underneath us is shifting? What if the ground doesn't stop shifting and an acceptable "new normal" never emerges?.....»»
"Walk this way": Model explains how ants create trails to multiple food sources
It's a common sight—ants marching in an orderly line over and around obstacles from their nest to a food source, guided by scent trails left by scouts marking the find. But what happens when those scouts find a comestible motherlode?.....»»
Apple quietly gave the M4 MacBook Pro a quantum dot display
M4 MacBook Pro reviews mostly endorsed my own view that, while the machine would make a great purchase for Intel MBP owners, there isn’t a compelling reason for any M-series user to upgrade. However, it turns out that Apple quietly gave the late.....»»
Stellantis CEO Carlos Tavares blames marketing for Maserati"s stumbles
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Menopause is having a moment. How a new generation of women is shaping cultural attitudes
From hot flashes to hysteria, film and TV have long represented menopause as scary, emotional and messy......»»
The U.S. Must Lead the Global Fight against Superbugs
Antimicrobial resistance could claim 39 million lives by 2050, yet the pipeline for new antibiotics is drying up. U.S. policy makers can help fix it.....»»
Kristi Noem, Trump’s Nominee for Leader of the Department of Homeland Security, Has Rejected Climate Science
President-elect Donald Trump’s pick to lead the Department of Homeland Security and its disaster agency has said people aren’t driving temperature increases and declined to accept federal climate money for disaster preparedness as governo.....»»
Microsoft finally releases generic install ISOs for the Arm version of Windows
Generic install media brings Arm PCs closer to feeling like any old x86 PC. For some PC buyers, doing a clean install of Windows right out of the box is part of the setup ritual......»»
Climate scientist combines research and teaching into "perfect storm" of discovery
This fall, Hurricanes Helene and Milton served as painful reminders of how climate change is fueling extreme weather, supplying warmer ocean waters and warmer air temperatures that lead to wetter, stronger tropical cyclones......»»
Trump says Elon Musk will lead “DOGE,” a new Department of Government Efficiency
Musk's Department of Government Efficiency to target "massive waste and fraud." President-elect Donald Trump today announced that a new Department of Government Efficiency—or "D.....»»
AirPods Pro crackling issue target of new class-action lawsuit
A class-action lawsuit is accusing Apple of false advertising, claiming the crackling issue of the first-gen AirPods Pro go against Apple's marketing promises.AirPods ProFiled on November 1 in the United States District Court for the Northern Distric.....»»
iPad Mini (2024) Review: Imperfect, but Impressive
The iPad Mini 7 is an impressive tablet, but there are some compromises that might be a deterrent for potential buyers. The post iPad Mini (2024) Review: Imperfect, but Impressive appeared first on Phandroid. As far as modern tablets are c.....»»
You can Soon Get the Steam Deck OLED in White, but You’d Better Hurry
Valve says that customers are limited to one purchase per account. The post You can Soon Get the Steam Deck OLED in White, but You’d Better Hurry appeared first on Phandroid. While there’s a certain sleekness to how game consol.....»»
Social media can turn household chores into profit—but are gender stereotypes making a comeback?
A study reveals a surprising transformation: as social media turns everyday household chores into profitable ventures, it may also be bringing back outdated gender stereotypes. Published in the Journal of Marketing Management, the research explores h.....»»
iPhone SE 4 production timeline hints at March release date
Apple’s next iPhone might just be the best option for most buyers, and it should be here soon. A new report on iPhone SE 4 production points to a likely March debut. Here are the details. more….....»»
Using CRISPR to decipher whether gene variants lead to cancer
In recent years, scientists have created a range of new methods based on CRISPR-Cas technology for precisely editing the genetic material of living organisms. One application is in cell therapy: A patient's immune cells can be specifically reprogramm.....»»
Cybersecurity jobs available right now: November 12, 2024
Cloud Security Lead CIÉ – Córas Iompair Éireann | Ireland | Hybrid – View job details As a Cloud Security Lead, you will ensure the security of CIE’s Azure environment by developing and implementing cloud security strat.....»»
Great Britain lags behind Europe on restricting gambling marketing, new research shows
A new study, by the University of Bristol and Ipsos, adds to mounting evidence showing gambling marketing needs much stricter national regulation......»»
Financial anxiety leads to unnecessary Christmas shopping, say researchers
Christmas is approaching, and for many, economic stress is increasing. Paradoxically, this can lead us to purchase even more gifts. Recent research from the University of Skövde shows that financial anxiety and stress trigger impulsive buying. The.....»»
Man gets 10 years for stealing $20M in nest eggs from 400 US home buyers
Instead of celebrating a closing, some US home buyers lost everything. A Nigerian man living in the United Kingdom has been sentenced to 10 years for his role in a phishing scam t.....»»