Lead your buyers by using scent marketing for a more emotional purchase
Our sense of smell is an incredibly powerful target for marketing of everything from baked goods to new cars. Research published in the International Journal of Technology Transfer and Commercialisation has looked at how brand recognition is linked t.....»»
Man gets 10 years for stealing $20M in nest eggs from 400 US home buyers
Instead of celebrating a closing, some US home buyers lost everything. A Nigerian man living in the United Kingdom has been sentenced to 10 years for his role in a phishing scam t.....»»
Secrets of the corpse flower revealed
The unusual odor of the titan arum, commonly called the corpse flower because its scent is reminiscent of rotting flesh, draws crowds of curious visitors to greenhouses around the world during its rare blooms. What also intrigues scientists is the co.....»»
10 years ago, Christopher Nolan made his most emotional movie ever. Here’s why it’s still the best
Director Christopher Nolan's epic sci-fi film Interstellar premiered 10 years ago this week, making for one of his best, but most underrated movies ever......»»
Making Australia"s growing cities more sustainable
The way we organize our cities and regions creates problems everywhere. We're facing difficult and polluting drives to work, a lack of affordable housing, and urban designs that lead to car dependency and are bad for our health......»»
Save up to 40% on a Fitbit device when you order on Amazon
Fitbit is one of the O.G. wearables and two of its top devices are on sale at Amazon today. Save up to 40% on your purchase, but act fast!.....»»
Heretic review: a must-see thriller with a killer lead performance
Heretic keeps your heart rate up and your eyes glued to the screen for all of its 111 minutes......»»
M4 Macs launch day: Same-day availability, trade-in deals, more
The new MacBook Pro, iMac, and Mac mini powered by M4 are officially here. After being announced last week with pre-order availability, Apple’s new M4 Mac lineup can is now available for purchase at Apple Stores around the world. Here’s everyt.....»»
Cracked earth in Greece"s saffron heartland as drought takes toll
At a field outside Kozani, northern Greece, the strikingly blue-and-purple petals of saffron give off an intoxicating scent that underscores the value of one of the country's most lucrative crops......»»
Encouraging quiet during zoo visits might lead to a better appreciation of the animals, say researchers
Encouraging quietness during zoo trips can help visitors better appreciate their inhabitants and lead to more fulfilling, respectful and informative experiences, a new paper argues......»»
Best early Black Friday laptop deals 2024: Up to 39% off Acer, Apple, Dell
We've gathered the best early Black Friday laptop deals that you can shop right now, but if you want to enjoy the savings, you need to hurry with your purchase......»»
Trump’s likely FCC chair wrote Project 2025 chapter on how he’d run the agency
Brendan Carr wants to preserve data caps, punish NBC, and give money to SpaceX. The Republican who is likely to lead the Federal Communications Commission under President-elect Do.....»»
2024 GMC Sierra EV review: a good electric truck that could be better
The all-electric version of GMC's mainstay full-size pickup puts on a charm offensive for diehard truck buyers......»»
Probability training: Preventing errors of reasoning in medicine and law
How trustworthy is a positive HIV test result? How probable is an actual infection when the test is positive? Even professionals often get such questions wrong, which can lead to misdiagnoses and unnecessary surgeries......»»
New research may lead to potatoes that are less reliant on nitrogen fertilizers
Because nitrogen fertilizers contribute to global greenhouse gas emissions, scientists are looking for ways to modify agricultural plants so that they rely on less nitrogen. In research published in New Phytologist, investigators have found that bloc.....»»
Study shows commercial ties influence ESG ratings and highlights need for regulation
An analysis published in the Journal of Accounting Research uncovers evidence that conflicts of interest arising from commercial ties lead to bias in environmental, social, and governance (ESG) ratings......»»
Soil sampling in Houston"s greater Fifth Ward reveals toxic levels of lead in yards, play areas
Houston, like many American cities, has areas with soil contaminated by non-biodegradable and persistent pollutants such as arsenic, lead, nickel and cadmium, known as heavy metals and metalloids. These are both naturally occurring in the atmosphere.....»»
EU might fine Apple for failure to comply with DMA, for real this time
The European Union's Digital Markets Act may lead to the first fine against Apple after repeated failed attempts to comply with the word and spirit of the law.EU could fine Apple soon over failure to comply with DMAApple has had a tough time trying t.....»»
What can marketers learn from the Caitlin Clark vs. Angel Reese basketball rivalry? Focus on intersectionality
Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new study that provides a framework for how marketing research can better incorporate intersectional marketing practices......»»
Text and facial expressions drive success in charitable crowdfunding
A study conducted by researches from Ocean University of China, published in Financial Innovation, presents a novel model to investigate the role of emotions in charitable crowdfunding. Grounded in emotional contagion theory and language-mediated ass.....»»
Q&A: How animal tracking data can help preserve biodiversity
Today's ecologists have more data than ever before to help monitor and understand the world's biodiversity. Yet researchers are still working to get more detailed information to better combat declining animal populations that can eventually lead to s.....»»