Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»
iPhone 16, iPhone 16 Pro marketing image leak is bogus [u]
An alleged leak of promotional images for the iPhone 16 popped out over the weekend, but they are fakes.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we expect the September Apple Event to hap.....»»
iPhone 16, iPhone 16 Pro marketing images seemingly leak weeks before launch
A series of promotional images for the iPhone 16 have supposedly leaked, blowing the cover off the launch of Apple's 2024 flagship smartphones.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we.....»»
Sex and alcohol in Nigeria: Marketing tactics send dangerous messages to young drinkers
Nigeria has a high rate of heavy drinking among young people. One study found that 55.8% of teenagers between 15 and 19 years old had engaged in binge drinking in the past month......»»