In growth marketing, signal determines success
So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions. Jonathan Martinez Contributor.....»»
Resilience index needed to keep us within planet"s "safe operating space," say researchers
Researchers are calling for a 'resilience index' to be used as an indicator of policy success instead of the current focus on GDP. They say that GDP ignores the wider implications of development and provides no information on our ability to live with.....»»
Stellantis CEO Carlos Tavares blames marketing for Maserati"s stumbles
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
What determines support for EU-climate policy? Study reveals acceptance depends on inclusion of social policy measures
Climate change is one of the greatest challenges of our time, and the European Union has set itself ambitious targets to become climate-neutral by 2050. A new policy paper from the Cluster of Excellence "The Politics of Inequality" at the University.....»»
ChatGPT’s success could have come sooner, says former Google AI researcher
A co-author of Attention Is All You Need reflects on ChatGPT's surprise and Google's conservatism. In 2017, eight machine-learning researchers at Google released a groundbreaking.....»»
Study finds four global policies could eliminate >90% of plastic waste and 30% of linked carbon emissions by 2050
A study released in Science determines that just four policies can reduce mismanaged plastic waste—plastic that isn't recycled or properly disposed of and ends up as pollution—by 91% and plastic-related greenhouse gases by one-third......»»
Vocalization study finds highly individualized preferences for singing and speaking voices
The way people talk determines, among other things, whether we listen to what the other person has to say and, for example, whether we like them. Researchers at the Max Planck Institute for Empirical Aesthetics (MPIEA) in Frankfurt am Main, Germany,.....»»
Words With Friends is chasing Wordle’s success with new daily puzzle games
Zynga's Words With Friends is about to be a lot more than just a Scrabble clone as four new games have come to the popular app......»»
FBI confirms China-linked cyber espionage involving breached telecom providers
After months of news reports that Chinese threat actors have breached the networks of US telecommunications and internet service providers, the FBI and the Cybersecurity and Infrastructure Security Agency (CISA) have confirmed the success of the atta.....»»
Swift Observatory studies a pair of gas-churning monster black holes
Scientists using observations from NASA's Neil Gehrels Swift Observatory have discovered, for the first time, the signal from a pair of monster black holes disrupting a cloud of gas in the center of a galaxy......»»
How skills from hospitality and tourism can propel careers beyond the industry
Far from the stereotype of low-wage, low-skill positions, hospitality and tourism jobs could be powerful launchpads for broader career success, according to a new study from the University of Surrey. Researchers believe that working in these roles cu.....»»
NZ"s food manufacturers are embracing the idea of a circular economy but are slow to implement it
Around the world, the growth of industry and consumption has escalated environmental damage through increased emissions, waste and pollution from landfills......»»
AirPods Pro crackling issue target of new class-action lawsuit
A class-action lawsuit is accusing Apple of false advertising, claiming the crackling issue of the first-gen AirPods Pro go against Apple's marketing promises.AirPods ProFiled on November 1 in the United States District Court for the Northern Distric.....»»
Apple’s hitting its AI stride right as competition is slowing
Apple Intelligence just arrived last month, and some of its most exciting features will arrive with iOS 18.2 in the coming weeks. Meanwhile, a new report indicates Apple’s major AI competitors are hitting speed bumps with their growth. It seems App.....»»
Fortnite OG is bringing back the shooter’s original map for good
After the immense success of Fortnite OG last year, Epic Games is bringing back the mode for good......»»
Social media can turn household chores into profit—but are gender stereotypes making a comeback?
A study reveals a surprising transformation: as social media turns everyday household chores into profitable ventures, it may also be bringing back outdated gender stereotypes. Published in the Journal of Marketing Management, the research explores h.....»»
Researchers advocate for new framework to measure sustainable economic growth
The global economy is in transition, with energy systems moving from a central reliance on fossil fuels. In addition, the COVID-19 pandemic reshaped consumer behavior, labor markets, and business practices, and geopolitics and war have disrupted long.....»»
Cacti are surprisingly fragile, and five other intriguing facts about these spiky wonders
Few plant families are as iconic as the resilient, spiky cactus, thriving in the driest deserts and as well as decorating our offices and homes. Their success in both environments comes down to extreme adaptations for surviving with little water—wh.....»»
BeReal: The attention war on social media
During a vocational training class one morning, the teacher was discussing the possible solutions to a problem with her students when a notification signal suddenly rang out from a mobile phone. A student took his device out of his backpack, and aske.....»»
Down in the weeds: How host specificity testing works
Fortunately for us, weeds have enemies. Biocontrol harnesses the power of these natural adversaries, limiting the otherwise unchecked growth and spread of weeds. Biocontrol methods offer safe, cost-effective, landscape-scale weed control......»»
Signal is making it easier for users to join group calls with custom links
The popular encrypted messaging platform Signal announced on Monday some new features coming to its users. With the update, it’s now easier to join group calls using custom links, so read on as we detail what’s new in Signal. more….....»»