How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Flour, water, salt, GitHub: The Bread Code is a sourdough baking framework
My year of baking lessons, guided by a full-stack engineer who teaches patience. One year ago, I didn’t know how to bake bread. I just knew how to follow a recipe. If everythin.....»»
Integrated approach elucidates the long-sought structure of a natural powerful anticancer product
A collaborative effort by the research groups of Professor Haruhiko Fuwa from Chuo University and Professor Masashi Tsuda from Kochi University has culminated in the structure elucidation and total synthesis of anticancer marine natural products, iri.....»»
Making quantum physics easier to digest in schools: Experts encourage focus on two-state systems
A team of physics educators from Italy, Hungary, Slovenia and Germany is focusing on a new approach to teaching quantum physics in schools. Traditional classroom teaching has tended to focus on presenting the history of the origins of quantum physics.....»»
Many plant-based brands are struggling. They should follow the marketing examples of big tech
After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond Meat and Quorn have been struggling, and some smaller producers have closed down......»»
Nvidia may have found a new way to bypass GPU export restrictions
Many expected the RTX 5090D to be a cut-down version of the 5090, but it seems that Nvidia may adopt a similar approach to the RTX 30-series......»»
Other CEOs want to copy Tim Cook’s Trump strategy, and it couldn’t be simpler
A new report suggests that CEOs of other US companies plan to copy Tim Cook’s Trump strategy in order to lobby the incoming administration. The report suggests that Cook developed the world’s simplest approach to interacting with Trump, noting.....»»
iPhone 16 Pro battery life has officially passed my biggest test
One of the iPhone 16 Pro upgrades that’s gone under the radar is its battery life improvements. Though Apple hasn’t put much marketing focus on the new model’s battery upgrades, this year is the first that the iPhone’s battery has finally hit.....»»
Researchers develop light-guided siRNA delivery system based on cyanobacteria
In a study published in Cell Reports Physical Science on Nov. 25, a research team reported the development of an innovative intelligent light-guided biohybrid system, the CTPA/siCSF1R system, to target tumor-associated macrophages (TAMs), thus enabli.....»»
Are any of Apple’s official MagSafe accessories worth buying?
When MagSafe was introduced, it promised an accessories revolution. Meh. When Apple introduced what it currently calls MagSafe in 2020, its marketing messaging suggested that the.....»»
The engine of Japan"s flagship new small rocket explodes during a test for a second time
The engine for a flagship new small Japanese rocket burst into flames Tuesday during a combustion test, but there was no injury or damage to the outside, officials said......»»
Opinion: The peer review system no longer works to guarantee academic rigor—a different approach is needed
Peer review is a central feature of academic work. It's the process through which research ends up published in an academic journal: independent experts scrutinize the work of another researcher in order to recommend if it should be accepted by a pub.....»»
Microsoft president asks Trump to “push harder” against Russian hacks
Brad Smith wants US to take a tougher approach to state-sponsored cyberattacks. Microsoft’s president has called on Donald Trump to “push harder” against cyber attacks from.....»»
Niagara fireball event leads to discovery of tiniest known asteroid
In an international study led by Western University and Lowell Observatory, scientists describe a pioneering, integrative approach for studying near-Earth asteroids based largely on a November 2022 fireball event that dropped meteorites in the Niagar.....»»
Get ready for AI-dubbed YouTube videos
YouTube is reportedly rolling out its AI auto-translation tool to content creators in nine different languages including, Spanish, French, German, and Japanese......»»
Quantum-inspired design boosts efficiency of heat-to-electricity conversion
Researchers at Rice University have found a new way to improve a key element of thermophotovoltaic (TPV) systems, which convert heat into electricity via light. Using an unconventional approach inspired by quantum physics, Rice engineer Gururaj Naik.....»»
A vision-driven approach: Researchers advocate use of imagination in tackling climate crisis
In a new npj Ocean Sustainability article, ten researchers advocate the use of imagination in tackling the climate crisis. They focus specifically on urbanizing river deltas, which are of great social and economic importance and highly vulnerable to.....»»
Noninvasive plant stress phenotyping: A multi-organ approach to combat abiotic stressors
Noninvasive phenotyping has emerged as a vital tool in plant science, enabling the study of stress indicators without disrupting plant growth. While most studies have historically focused on analyzing stress responses in leaves, this novel research a.....»»
Megapixel fluorescence microscopy through scattering layers made simple
A team from The Hebrew University of Jerusalem has introduced a new method for megapixel-scale fluorescence microscopy through complex scattering media. This approach resolves high-resolution images from several tens of widefield fluorescence-microsc.....»»
Why people would rather clean the toilet than check their bank balance—and the spending problems this leads to
"One in three people would rather deep clean their bathroom—deep clean with rubber gloves and everything—rather than check their savings," according to AJ Coyne, chief marketing officer at online bank Monzo. While this might sound like marketing.....»»
Light-based photocatalytic system can break down PFAS at room temperature
Researchers at Colorado State University have found a new approach for breaking down PFAS—a group of human-made "forever" chemicals commonly used for their water-resistant properties that can carry health risks from long-term exposure......»»