How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
iPhone 16, iPhone 16 Pro marketing image leak is bogus [u]
An alleged leak of promotional images for the iPhone 16 popped out over the weekend, but they are fakes.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we expect the September Apple Event to hap.....»»
I tested two open-source password managers, and one is clearly better
We compare the top two best open-source password managers, both free and paid plans ,to find out which is the best choice for you......»»
iPhone 16, iPhone 16 Pro marketing images seemingly leak weeks before launch
A series of promotional images for the iPhone 16 have supposedly leaked, blowing the cover off the launch of Apple's 2024 flagship smartphones.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we.....»»
Sex and alcohol in Nigeria: Marketing tactics send dangerous messages to young drinkers
Nigeria has a high rate of heavy drinking among young people. One study found that 55.8% of teenagers between 15 and 19 years old had engaged in binge drinking in the past month......»»
Solera Auto Finance bought by managers, Obra Capital; now called Arra Finance
Solera Auto Finance's leadership has purchased the lender in a management buyout with partner Obra Capital and renamed the company Arra Finance. It will write subprime auto loans at new- and used-car dealerships......»»
At Southern Nevada Water Summit, leaders share hope for Colorado River
Two years after Lake Mead hit an all-time low and concern swelled for the Colorado River's long-term sustainability, water managers and lawmakers generally see a healthier basin. But that didn't come without sacrifice in Las Vegas......»»
Bumblebees" sense of direction rivals that of humans, study shows
Bumblebees have a great capacity to navigate despite their small brain size. This is borne out of new research conducted at Lund University in Sweden. The research results can potentially benefit the development of navigation robots in crisis situati.....»»
NASA is about to make its most important safety decision in nearly a generation
Three Starliner mission managers had key roles on Columbia's ill-fated final flight. Enlarge / Boeing's Starliner spacecraft, seen docked at the International Space Station through the window of a SpaceX Dragon spacecraft. (credi.....»»
Archaeologists conduct first "space excavation" on ISS and discover surprising quirks of zero-G life
New results from the first archaeological fieldwork conducted in space show the International Space Station is a rich cultural landscape where crew create their own "gravity" to replace Earth's, and adapt module spaces to suit their needs......»»
Ineos Automotive"s marketing boss departs for Lucid
One of the key executives behind Ineos Automotive's first major advertising effort has left the company......»»
Optical navigation tech could streamline planetary exploration
In a dim, barren landscape like the surface of the moon, it can be easy to get lost. With few discernable landmarks to navigate with the naked eye, astronauts and rovers must rely on other means to plot a course......»»
‘I lost everything’: Sarasota residents navigate next steps amid rising floodwaters
‘I lost everything’: Sarasota residents navigate next steps amid rising floodwaters.....»»
A linguist explores what Kamala Harris"s voice and speech reveal about her identity
Every now and then, a scholar's niche expertise lines up with a cultural or political moment and finds an audience hungry for the details. Nicole Holliday is having one of those moments......»»
Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
“Do not hallucinate”: Testers find prompts meant to keep Apple Intelligence on the rails
Long lists of instructions show how Apple is trying to navigate AI pitfalls. Enlarge / Apple Intelligence was unveiled at WWDC 2024. (credit: Apple) As the parent of a younger child, I can tell you that getting a kid to.....»»
Study explores why some tech products provide years of continued use while others are quickly discarded
Researchers from Radboud University, University of Galway, University of Melbourne, and University of Wisconsin-Madison have published a new Journal of Marketing article that examines common events during the lifecycle of a variety of technology prod.....»»
New research shows dance and movement therapy can increase emotional and social intelligence in middle school students
Bullying is the most common manifestation of violence in schools. With globalization and immigration increasing classroom diversity in schools across the United States, ethnic bullying—bullying that targets another's ethnic background or cultural i.....»»
How to start your cybersecurity career: Expert tips and guidance
As businesses strive to protect their data and privacy, the demand for skilled cybersecurity professionals continues to grow. This article provides expert advice to help you navigate the early stages of your cybersecurity career, offering practical t.....»»
Apple apologizes for new ‘Underdogs’ ad after growing controversy
Apple’s marketing team isn’t having the best year. A few short months ago, the company’s iPad ‘Crush’ ad was pulled following backlash from the creative community. Apple apologized and moved on. But now, another Apple ad—the latest ‘Und.....»»
Microsoft strips ads from Skype in a move toward “user-centric design”
Update also improves AI image features, adds OneAuth support on iOS. Enlarge / A marketing image by Microsoft for the desktop version of Skype. (credit: Microsoft) If you've used Microsoft's Skype in recent years, you've.....»»