How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
City light pollution is shrinking spiders" brains, new study finds
As darkness falls, the nocturnal half of the animal kingdom starts its day. Nocturnal species are perfectly adapted to navigate and survive the dark of night that has existed for countless millions of years......»»
Karo is a new app that lets you manage and send tasks to any of your contacts
There are a lot of task managers out there, but most of them are focused on personal tasks. For those who are constantly reminding other people about things they have to do, developer Mustafa Yusuf has created Karo – a new app for managing and send.....»»
Companies with emotionally intelligent managers make more money, research shows
Companies with emotionally intelligent managers are not only nicer places to work, but also make more money, new research says......»»
New discovery of how bacteria navigate their environment could change how we treat infection
Scientists from the University of Sheffield have discovered a new sensory capability in bacteria which could transform treatments for bacterial infections......»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Novel motion simulator reveals key role of air flow in rodent navigation
How are rodents able to navigate pitch-black subway tunnels or other dark environments so adeptly, despite not being able to rely on vision?.....»»
F&I revenue still possible as leasing returns
As leasing grows across the country, car dealership finance managers might have a harder time hitting the kind of F&I gross profit per vehicle seen during the inventory shortage. But there's still an opportunity for the finance and insurance office,.....»»
Researcher discusses two measures that predict effective managers
Good managers are hard to find. Most companies pick managers based on personality traits, age, or experience—and according to a recent National Bureau of Economic Research working paper, they may be doing it wrong......»»
Diligent NIS2 Compliance Toolkit helps organizations bolster their cybersecurity resilience
Diligent launched its Network and Information Security Directive (NIS2) Compliance Toolkit, designed to help organizations navigate the complexities of the European Union (EU) NIS2 Directive and bolster their cybersecurity resilience. The toolkit map.....»»
Children and the internet: Helping kids navigate this modern minefield
The United States' most senior public health official, surgeon-general Vivek Murthy, believes social media platforms should come with warning labels. The United Nations' education, science and culture agency says smartphones should be banned in schoo.....»»
CDK Global outage highlights gaps in finance office preparation
Finance managers had to adapt with no notice or preparation, and many came out of the experience with important lessons learned......»»
Direct incentives may boost hiring managers" willingness to employ individuals with criminal convictions
Millions of people in the United States have a criminal conviction and are searching for work. But most employers are reluctant to hire people with records, especially those with felony convictions, a disproportionate share of whom are people of colo.....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Guest commentary: 6 tips for dealers in a still-volatile market
What should dealers be doing to navigate these strange and challenging times?.....»»
Burglars trash Toyota showroom
The vandals, whom managers identified as an employee and a friend they had recently fired, destroyed 60 computer monitors and five TVs in a half hour......»»
Can"t buy me love: TikTok users seek authenticity in sponsored content, dismissing top influencers for smaller creators
High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content......»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»
Study calls for locally inclusive public health adaptation strategies to climate change
Modern disaster risk reduction strategies must incorporate Indigenous knowledge and local cultural practices to be adoptable and sustainable, according to a descriptive phenomenological study carried out in Kenya by researchers from the University of.....»»
Birds have accents, too: Researchers find cultural change in the dialects of parrots over 22-year period
While distinct languages and dialects are common to human societies, most people are unaware that other species may similarly have culturally significant dialects. New research conducted by a team of researchers from the University of Pittsburgh at J.....»»