How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Seabed seismographs unlock mysteries of longest runout sediment flows
Durham University scientists have made a groundbreaking discovery in marine geoscience, revealing unprecedented insights into the dynamics of Earth's longest runout sediment flows......»»
Gurman: New Apple TV and HomePod mini on track for 2025 release, will use Apple networking chip
Apple is reportedly preparing to take another significant step in its silicon independence journey, according to Mark Gurman reporting for Bloomberg. The shift is expected to first appear in refreshed Apple TV and HomePod mini hardware as soon as the.....»»
Kokumi compounds: The hidden enhancers in your sparkling wine
"Rich" and "full-bodied" are terms that people often use to describe the taste of wine. They are also the properties that kokumi compounds bring to foods like mature Gouda cheese, though scientists haven't widely explored them in wines. In the Journa.....»»
iOS 18.2 now available: Here are Apple’s full release notes on what’s new
As promised, Apple has officially released iOS 18.2 to the public. You can read our full coverage from this morning for more details on what’s new, and head below for the full release. more….....»»
An M4 MacBook Air is coming in 2025, but you don’t have to wait for an upgraded model
Mark Gurman has been reporting for months that an M4 MacBook Air is coming in 2025, but you don’t have to wait for an upgraded model. That’s because of a recent upgrade to the existing MacBook line that is arguably more significant than a generat.....»»
Day of the Devs reveals 3 surprise sequels ahead of The Game Awards
Day of the Devs 2024: The Game Awards Edition was full of eye-catching indie games, including sequels to Ultimate Chicken Horse, Demon Turf, and more......»»
The best Nintendo Switch games of 2024: Zelda, Mario Party, and more
If 2024 was the Nintendo Switch's last full year, it went out in a memorably eclectic fashion......»»
iOS 18.2 launching today with most compelling Apple Intelligence features yet
Apple has confirmed that iOS 18.2 is rolling out to iPhone users today. The update includes major new Apple Intelligence features, upgrades to the Camera Control on iPhone 16, a redesign for the Mail app, and much more. Head below for the full detail.....»»
BadRAM: $10 hack unlocks AMD encrypted memory
Cybersecurity researchers have identified a vulnerability (CVE-2024-21944, aka BadRAM) affecting ADM processors that can be triggered by rogue memory modules to unlock the chips’ encrypted memory. The SPD chip can be modified using an off-the-s.....»»
Micron’s $6B CHIPS funding should have more strings attached, critics say
Micron's NY fabs are the only CHIPS projects undergoing full environmental review. Micron Technology will receive more than $6.1 billion after the US Department of Commerce finali.....»»
Reshaping tradition: Experts share why commonly used measuring method for fluorescence is not always appropriate
Fluorescence is a well-known phenomenon with many practical applications that has been studied for decades. Despite this, a commonly used mathematical formalism to describe how it evolves over time does not make physical sense under certain condition.....»»
Apple Watch Ultra 3 may new lifesaving feature
Mark Gurman reports for Bloomberg about a potential Apple Watch Ultra 3 feature that could next year that could be lifesaving. Gurman’s reporting also includes a status update on ongoing health and safety features for future Apple Watches that are.....»»
Links between gender stereotypes and American patriotism date from the Cold War, but weren"t true then either
In 1959, at the opening of the American National Exhibition in Moscow, in front of a model American kitchen full of appliances, Vice President Richard Nixon and Soviet Premier Nikita Khrushchev sparred over the advantages of the two countries' econom.....»»
Samsung has removed a helpful lock screen feature from its One UI 7 beta
Samsung’s One UI 7 is removing a feature: full-size lock screen widgets. Here are the details......»»
Hornetsecurity boosts 365 Total Backup with self-service recovery for end users
Hornetsecurity unveiled an upgraded version of its 365 Total Backup solution, introducing self-service recovery for end users while also offering full backup and recovery support for Microsoft OneNote. This new functionality is also available with 36.....»»
Wix and Pantone introduce a new and exclusive web capsule
An exclusive new collection of web assets in "Mocha Mousse" is now available to Wix users only......»»
Critical reporting weakens the effect of "sportswashing" for authoritarian regimes, experiment reveals
Major sporting events offer authoritarian regimes the opportunity to present themselves to the population of foreign states as progressive and open. However, this positive effect on image—or "sportswashing" for short—only works in other states wh.....»»
Dodge’s Charger EV muscles up to save the planet from ‘self-driving sleep pods’
The marketing campaign for Dodge's Charger Daytona EV takes a swipe at self-driving sleep pods......»»
iOS 18.2 is nearing its public release and it"s packed with AI features
The release candidate version of iOS 18.2 has arrived, as Apple gears up for the software's full public rollout. Here's everything you need to know about the update and its features.Here's what's new in iOS 18.2.On Thursday, two weeks after the fourt.....»»
iOS 18.2: Here are Apple’s full release notes on what’s new
Apple today released what is likely the final beta of iOS 18.2 to developer and public beta testers. Along with this release, Apple has also published the full release notes of iOS 18.2 for the first time. The update is expected to be released to the.....»»