How 3 little letters can make a big difference in how we think about brands
Ohio State won a trademark war over ‘the,’ but the three-letter word actually shapes how we perceive other brands, too. The Ohio State University’s recent success in trademarking the word “the” was certainly a hea.....»»
Deals: Titanium Apple Watch Series 10 and 42mm models from $369, Up to $600 off MacBook Pro, and more
The lowest prices we have tracked yet on Apple’s brand new iPhone 16 cases continue today alongside some additional price drops from other brands, but the real highlights of today’s roundup come by way of deals on Apple Watch Series 10 and MacBoo.....»»
Dark matter could have slight interaction with regular matter, study suggests
The reason we call dark matter dark isn't that it's some shadowy material. It's because dark matter doesn't interact with light. The difference is subtle, but important. Regular matter can be dark because it absorbs light. It's why, for example, we c.....»»
18 years for woman who hoped to destroy Baltimore power grid and spark a race war
US says ex-cons exchanged letters while in different prisons, then planned attack. Enlarge / Photographs included in an FBI affidavit show a woman believed to be Sarah Beth Clendaniel. (credit: FBI) A Maryland woman was.....»»
SSD vs. HDD: What’s the difference, and which drive type is best?
What's the difference between SSD vs. HDD? What kind of drive is right for you is going to depend on your situation, but we'd suggest you get at least one SSD......»»
Roborock Qrevo Curv vs. Roborock Qrevo Edge: What’s the difference?
Roborock Roborock recently revealed a flurry of products, including the premium and Qrevo Edge. Both are designed as high-end solutions to all your floor-cleaning needs. Whether it’s vacuuming carpets or mopping tile, these versatile robots can han.....»»
Data from robots show steady increase in deep-ocean warming
New research published Sept. 19 in Geophysical Research Letters shows that using data collected by deep ocean robots, called Deep Argo floats, combined with historical data from research vessels has increased confidence that parts of the global deep.....»»
Small details of Epic Mickey: Rebrushed make all the difference
Epic Mickey: Rebrushed comes with some obvious visual and control changes, but it's full of other little tweaks that go the extra mile......»»
Scientists propose a new method to search for dark matter using LIGO
A new study published in Physical Review Letters (PRL) proposes using gravitational wave detectors like LIGO to search for scalar field dark matter......»»
GM sees growth for CarBravo used-vehicle sales platform
About 45 percent of used vehicles sold through CarBravo would not have been certified before, including older vehicles and those from non-GM brands, and they're backed by GM factory warranties......»»
Global assessment: How to make climate adaptation a success
Climate change is forcing people to adapt to changing environmental conditions. But what really makes the difference is how they do it. The recently published "Hamburg Climate Futures Outlook 2024" by 73 authors shows that, in the long run, only sust.....»»
Physicists reveal evolution of shell structure using machine learning
A research team has used a machine learning approach to investigate the evolution of shell structure for nuclei far from the stability valley. The study, published in Physics Letters B and conducted by researchers from the Institute of Modern Physics.....»»
Readers Respond to the May 2024 Issue
Letters to the editors for the May 2024 issue of Scientific American.....»»
Apple Watch Series 10 review roundup: Iterative update, but slim design with big display is like an Ultra Lite
The first Apple Watch Series 10 reviews are out, and those who got early access to the device seem generally impressed, despite seeing it as an iterative update. Highlighted features include the slimmer design making a bigger difference than you m.....»»
Best HP laptop deals: 17-inch workhorse for $167 and more
HP is one of the best laptop brands, so there's always high demand for HP laptop deals. To help narrow down the choices, we've rounded up our favorite bargains......»»
Black hole pairs may unveil new particles
In a paper published in Physical Review Letters this week, physicists from Amsterdam and Copenhagen argue that close observations of merging black hole pairs may unveil information about potential new particles. The research combines several new disc.....»»
iOS 18 finally adds T9 dialling on iPhone
A long-requested feature for Android users switching to iPhone is the addition of T9 dialling. This is a shortcut to dialling phone numbers from your address book, by typing in letters on the keypad. For instance, to call John you’d press 5 6 4.....»»
Ads featuring interracial couples produce mixed results for brands
A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couple.....»»
New strategy for simulating nonadiabatic dynamics of molecules at metal surfaces
A research team has proposed a novel approach to accurately describe electron transfer mediated nonadiabatic dynamics of molecules at metal surfaces. Their works were published in Physical Review Letters......»»
Klipsch joins forces with the man behind the Ojas audio phenomenon
Klipsch and Ojas have collaborated on a limited-edition, horn-loaded speaker that bears the design hallmarks of both brands......»»
Energy transmission in quantum field theory requires information: Research finds surprisingly simple relationship
An international team of researchers has found a surprisingly simple relationship between the rates of energy and information transmission across an interface connecting two quantum field theories. Their work was published in Physical Review Letters.....»»