Ads featuring interracial couples produce mixed results for brands
A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couple.....»»
Eco-friendly reactor mimics lightning to produce ammonia from air and water
There's a good chance you owe your existence to the Haber-Bosch process......»»
You can get this 40-inch LG UltraWide 5K monitor at $560 off if you hurry
The LG 40WP95C-W UltraWide curved 5K monitor, featuring a 40-inch screen with 5120 x 2160 resolution and support for HDR10, is on sale from Walmart and Amazon......»»
Crypto scammers posing as real brands on X are easily hacking YouTubers
Fighting game YouTuber now fighting Google over “monstrous” post-hack revenue loss. For months, popular fighting game YouTubers have been under attack. Even the seemingly most.....»»
Sugar solution matches antibiotics in treating cow infections
A concentrated sugar solution could be just as effective as antibiotics at treating a common infection in dairy cows, according to a new study led by researchers at Penn State. The results were recently published in the journal Frontiers in Veterinar.....»»
Why don"t more women choose to propose to their male partners?
The Christmas period isn't just for presents, sparkling lights and too much festive food—it's also prime time for couples to get engaged. And for heterosexual couples, this is likely to happen in a specific way. The man will do the asking......»»
Apple"s Indonesia iPhone 16 ban drama will probably end with $1 billion investment
Indonesia's president has agreed to a $1 billion deal with Apple that if approved, will build two factories that will ultimately produce 20% of the world's AirTag supply.iPhone 16 & iPhone 16 Plus — still banned in IndonesiaSources familiar with th.....»»
Algorithms can determine whether a whiskey is of American or Scotch origin
Two machine learning algorithms can determine whether a whiskey is of American or Scotch origin and identify its strongest aromas, according to research published in Communications Chemistry. The results also suggest that the algorithms can outperfor.....»»
A user manual for yeast"s genetic switches: Researchers provide three design principles
When introducing genes into yeast to make it produce drugs and other useful substances, it is also necessary to reliably switch the production on or off. A Kobe University team found three gene regulation design principles that provide a flexible gui.....»»
Political branding is not connecting with young voters, study finds
A recent study examining how young people interpret political brands through the context of brand image, has found there is little differentiation, identification and connection between young voters and politicians......»»
Spiderweb protocluster captured by Webb shows supermassive black holes can halt star formation
An international research team has used the James Webb Space Telescope (JWST) to observe massive galaxies discovered by the Subaru Telescope in a corner of the early universe known as the Spiderweb protocluster. The JWST results confirm what had been.....»»
Consumers wrongly attribute all data breaches to cybercriminals
Breaches in 2024 had less impact on consumers’ trust in brands compared to the previous year (a 6.5% decrease from 62% in 2023 to 58% in 2024), according to a recent Vercara report. Most consumers also remain unaware of the role they may play in cy.....»»
Dogs demonstrate ability to match voices to familiar humans
Researchers at ELTE Department of Ethology, Hungary designed an experiment to investigate whether dogs can recognize their owners based on pre-recorded speech. The results provided the first evidence that dogs are capable of voice-based individual-le.....»»
No parachute needed: New typhoon observation device demonstrates high accuracy in field test
Researchers in Japan have demonstrated the high accuracy of their newly developed typhoon observation device, which is designed to drop from an aircraft into the eye of a typhoon. The results are published in the journal Scientific Online Letters on.....»»
Jovian vortex hunters contribute to storm study
Jumping Jupiter! The results are in, storm chasers! Thanks to your help over the last two years, the Jovian Vortex Hunter project has published a catalog of 7,222 vortices, which you can download. Each vortex is an enormous swirling windstorm in Jupi.....»»
Building concrete on Mars from local materials
Imagine you've just gotten to Mars as part of the first contingent of settlers. Your first challenge: build a long-term habitat using local materials. Those might include water from the polar caps mixed with specific surface soils. They might even re.....»»
Malvertising on steroids serves Lumma infostealer
A large-scale malvertising campaign distributing the Lumma infostealer malware via intrusive “ads” leading to fake CAPTCHA pages has been tied by researchers to a threat actor abusing the Monetag ad network. The campaign from the users.....»»
Ammonia production goes green: Biomethane approach offers net-zero emissions
Using biomethane to produce ammonia, a crucial chemical in agriculture, could drastically reduce the climate impact of the process. In a study published in One Earth, researcher Robert Istrate shows it's even possible to make ammonia production net-z.....»»
Apple Intelligence isn"t hugely important, says an iPhone user survey done too early
The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.Image Playground, which survey respondents wouldn't.....»»
Buying a TV in 2025? Expect lower prices, more ads, and an OS war.
"I do fear that the pressure to make better TVs will be lost..." If you're looking to buy a TV in 2025, you may be disappointed by the types of advancements TV brands will be prio.....»»
World falls short of drought deal at Saudi-hosted talks
Negotiators failed to produce an agreement on how to respond to drought at Saudi-hosted UN talks, participants said on Saturday, falling short of a hoped-for binding protocol addressing the scourge......»»