From Introvert to IEEE Influencer
It’s hard to believe that Ramneek Kalra was once an introvert. The Young Professional is an IEEE Impact Creator, brand ambassador, and influencer.He’s also a prolific writer. He has penned several research papers and is the author of an IEEE-USA.....»»
Mukbang influencer marketing and consumer engagement with food brands
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, making reservations at that n.....»»
Benign envy and influencer marketing
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media personalities, or influenc.....»»
Brand-backed influencer campaigns can be hard to spot—how to tell if a company is behind a social media post
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers' recommendations......»»
Why end-to-end encryption matters
In this Help Net Security video, Kayne McGladrey, IEEE Senior Member and Field CISO at Hyperproof, discusses end-to-end encryption (E2EE). E2EE ensures that only two parties – a sender and a receiver – can access data, and helps to protect consum.....»»
Video Friday: TruckBot
Video Friday is your weekly selection of awesome robotics videos, collected by your friends at IEEE Spectrum robotics. We also post a weekly calendar of upcoming robotics events for the next few months. Please send us your events for inclusion.IEEE.....»»
The Top Programming Languages 2023
Welcome to IEEE Spectrum’s 10th annual rankings of the Top Programming Languages. While the way we put the TPL together has evolved over the past decade, the basics remain the same: to combine multiple metrics of popularity into a set of rankings.....»»
IEEE 802.11az provides security enhancements, solves longstanding problems
In this Help Net Security interview, Jonathan Segev, IEEE 802.11 Task Group (TG) Chair of next-generation positioning (TGaz) at IEEE, discusses IEEE 802.11az. The new standard will enable accuracy to less than 0.1 meters, which is a significant impro.....»»
The Rise and Fall of the Zero-Waste Trash Jar
Unrealistic expectations and real-world problems like unwanted gifts and the temptation of "wishcycling" turned the trash jar from zero-waste influencer emblem to "elitist" cliché......»»
Influencer isn"t telling the whole story about her viral AirPods replacement ordeal
A viral TikTok video featuring a woman saying that she shouted for hours in an Apple Store for replacement AirPods isn't explaining exactly what happened when she visited the outlet.Grand Central Apple StoreThe TikTok video by a woman identifying as.....»»
The deinfluencing trend reflects a growing desire for authenticity online
A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from buying overpriced or ineffective products......»»
Instagram"s Threads: "Almost every influencer will be hopping on it"
Some of the people using Threads on its first day tell the BBC what they think about the app and its future......»»
Dylan Mulvaney says Bud Light"s backlash response was "worse than not hiring a trans person at all"
Dylan Mulvaney on Thursday broke her silence about the fallout that occurred after the trans influencer made two Instagram posts sponsored by Bud Light earlier this year......»»
Latest in influencer marketing: Why it"s time to think small
"Mega" influencers with more than 500,000 followers (think Hugh Jackman, Chris Hemsworth, Ash Barty and Sarah Magusara with millions of social media fans) have led the rise or promoting brands with endorsements by social media celebrities......»»
Electron tunneling associated with ferritin in vivo in the retina, the cochlea, macrophages and other tissues
Electron tunneling associated with ferritin was proposed as early as 1988, but it is still viewed skeptically despite substantial evidence that it occurs. In our recent paper published in IEEE Transactions on Molecular, Biological and Multi-Scale Com.....»»
Influencer review: a cutthroat social media thriller
Influencer is a sharply focused cutthroat thriller for the social media age......»»
Xsolla announces Drops for campaign-based community engagement
Xsolla, a global video game commerce company, announced Xsolla Drops, a new tool to augment and scale influencer and affiliate programs. The expansion to the existing Xsolla Partner Network solution is an efficient solution for game developers and pu.....»»
AI is about to take parasocial influencer relationships to the next level
A Snapchat influencer is making money with an AI version of herself, in an effort to help her fans combat loneliness......»»
Botticelli"s Venus is an "influencer" and Italy is not happy
The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century "virtual influencer.".....»»
What’s new on Shudder in May 2023
Modern French horror classics like High Tension and Martyrs and the debut of new movies like Consecration and Influencer highlight Shudder's May 2023 schedule......»»
Influencer emotional connection can affect purchasing decisions of social media followers
Social media influencers can significantly nudge the purchasing decisions made by their followers through the emotional connection they create and the quality of information they provide, according to a study in the International Journal of Technolog.....»»