For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort? Continue reading........»»
Budget Apple Vision Pro could be slimmer and brighter
Apple is still deciding on the displays for its expected lower-cost Apple Vision Pro, but is close to settling on a lower resolution screen that is brighter and also thinner than in the current headset.Inside of Apple Vision ProBack in 2023, it was b.....»»
EU might fine Apple for failure to comply with DMA, for real this time
The European Union's Digital Markets Act may lead to the first fine against Apple after repeated failed attempts to comply with the word and spirit of the law.EU could fine Apple soon over failure to comply with DMAApple has had a tough time trying t.....»»
These are the real prices of the Pixel 9 Pro and iPhone 16 Pro
We now have a clearer understanding of the production costs for the comparable Apple iPhone 16 Pro and Google Pixel 9 Pro. One device is slightly more expensive to produce......»»
What can marketers learn from the Caitlin Clark vs. Angel Reese basketball rivalry? Focus on intersectionality
Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new study that provides a framework for how marketing research can better incorporate intersectional marketing practices......»»
Mapping the maze where the IRS could find billions in unpaid taxes
In 2021, the difference between what U.S. taxpayers owed the federal government and what they paid hit nearly $700 billion. This "tax gap" has been growing for years while the Internal Revenue Service's budget has shrunk, declining by 18% between 201.....»»
The "27 Club" isn"t true, but it is real—a sociologist explains why myths endure and how they shape reality
There's a certain allure to the notion that some of the world's brightest stars burn out at the age of 27. The so-called 27 Club has captivated the public imagination for half a century. Its members include legendary musicians Jimi Hendrix, Janis Jop.....»»
Nano-optical sensors enable structural safety monitoring of buildings with color variations
As buildings age, the demand for effective monitoring of their structural integrity has grown significantly. A breakthrough in nano-optical sensor technology now enables precise, real-time measurement of structural deformation and stability......»»
Apple offers Indonesia token investment to lift iPhone ban
Following Indonesia's ban of the iPhone 16 because Apple has not invested enough in the country, the company has reportedly offered $10 million.Jakarta - Image credit: Tom Fisk/PexelsThe threatened ban on the iPhone in Indonesia became real in late O.....»»
Maximizing security visibility on a budget
In this Help Net Security interview, Barry Mainz, CEO at Forescout, discusses the obstacles organizations encounter in attaining security visibility, particularly within cloud and hybrid environments. He explains why asset intelligence—going beyond.....»»
RNA sequencing approach offers real-time and programmable transcriptome sequencing
The high complexity and diversity of the eukaryotic transcriptome poses significant challenges for the efficient detection of specific transcripts. Conventional targeted RNA-seq methods often require labor-intensive pre-sequencing enrichment steps, w.....»»
The best color laser printers for 2024: tested and reviewed
Color laser printers are a smart choice for home offices and small businesses, but which should you buy? Here are our top picks for every budget......»»
300 percent price hikes push disgruntled VMware customers toward Broadcom rivals
Ars speaks with users and partners unhappy with Broadcom's changes. After closing a $69 billion deal to buy virtualization technology company VMware a year ago, Broadcom wasted no.....»»
99% of CISOs work extra hours every week
The most common challenge for CISOs is resource constraints: not enough staff, budget or technology to support the security program needed or meet compliance requirements, according to DirectDefense. Cybersecurity industry faces ongoing talent shorta.....»»
Keep your ghosts and ghouls—the Cordyceps fungus creates real-life zombies
I have never really been interested in ghosts, mummies or zombies, not even at Halloween. But as October 31 approaches each year, I am reminded of a biological tale involving all three. It's the real-life horror story of a flesh-eating, brain-warping.....»»
Early Black Friday 65-Inch TV deals: Up to 45% off OLED TVs
Are you on the hunt for a 65-inch TV from this year's early Black Friday deals? Whether you're on a budget or willing to splurge, check out our favorite picks here......»»
Apple launches entry MacBook Pro 14-inch with M4 chip, 16GB RAM, better battery life, more
Apple has unveiled a new M4 MacBook Pro, and just like the M3 last year, there’s a new 14-inch entry model along with two higher-cost premium versions. Here are all the details on the more budget-friendly, entry 14-inch MacBook Pro. more….....»»
The New Glenn rocket’s first stage is real, and it’s spectacular
Up next is a hot-fire test of the massive rocket. Blue Origin took another significant step toward the launch of its large New Glenn rocket on Tuesday night by rolling the first s.....»»
Compact in-incubator imaging device allows real-time remote monitoring of cell growth
Unlike most cells in the human body, stem cells have the unique ability to divide indefinitely. This property makes them especially appealing to scientists exploring ways to extend human lifespans or develop new methods for repairing damaged tissues......»»
Climate change driving "record threats to health": report
Climate change poses a growing threat to human health in a variety of record-breaking ways, a major report said Wednesday, the experts warning that "wasted time has been paid in lives"......»»
Apple’s new video gives the M4 Mac mini a human-like personality
Apple launched the M4 Mac mini today. There’s an event-style video introduction that goes in-depth on the new device, but Apple has also released a separate, shorter marketing video. In the new video, the M4 Mac mini gets a human-like personality......»»