Facebook and Big Pharma exploited disease “awareness” for personalized marketing
Visiting medical sites, patient support groups, and more feed the algorithm. Enlarge (credit: Getty | YinYang) Pharmaceutical companies spend around $6.5 billion a year on advertising, and even though Facebook prohibits the use of “sensitive.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
20% of grocery store milk has traces of bird flu, suggesting wider outbreak
The milk is still considered safe, but disease experts are alarmed by the prevalence. Enlarge (credit: Getty | Jeffrey Greenberg) The Food and Drug Administration reported late Thursday that about 20 percent of retail mi.....»»
Genetic hope in fight against devastating wheat disease
Fungal disease Fusarium head blight (FHB) is on the rise due to increasingly humid conditions induced by climate change during the wheat growing season, but a fundamental discovery by University of Adelaide researchers could help reduce its economic.....»»
Lyme disease in dogs: What dog owners should know
As Lyme disease cases rise in the U.S., humans are not the only ones at risk. Veterinarians with the Virginia-Maryland College of Veterinary Medicine say dogs are increasingly vulnerable to this tick-borne illness......»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Congo accuses Apple of using illegal conflict minerals in its supply chain
The Democratic Republic of Congo is accusing Apple of using illegally exploited minerals sourced in the eastern regions, involving violence, child labor and other human rights violations. This allegation disagrees with Apple’s published Conflic.....»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
Mechanism of grafting Prunus sp. to control crown gall disease by regulating the rhizosphere environment
Grafting is a traditional and significant strategy to suppress soil-borne diseases, such as the crown gall disease caused by tumorigenic Agrobacterium and Rhizobium. Root exudates and the rhizosphere microbiome play critical roles in controlling crow.....»»
AI tool recognizes serious ocular disease in horses
Colloquially known as moon blindness, equine recurrent uveitis (ERU) is an inflammatory ocular disease in horses, which can lead to blindness or loss of the affected eye. It is one of the most common eye diseases in horses and has a major economic im.....»»
Africa"s megacities threatened by heat, floods, disease—action needed to start greening, adapt to climate change
Cities cover just 3% of the planet. But they emit 78% of all global greenhouse gas emissions, absorb 80% of final global energy (what consumers use) and consume 60% of clean drinking water......»»
Can climate change accelerate transmission of malaria? New research sheds light on impacts of temperature
Malaria is a mosquito-borne disease caused by a parasite that spreads from bites of infected female Anopheles mosquitoes. If left untreated in humans, malaria can cause severe symptoms, health complications and even death......»»
Imaging technique shows new details of peptide structures
A new imaging technique developed by engineers at Washington University in St. Louis can give scientists a much closer look at fibril assemblies—stacks of peptides that include amyloid beta, most notably associated with Alzheimer's disease......»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
GenAI can enhance security awareness training
One of the biggest concerns over generative AI is its ability to manipulate us, which makes it ideal for orchestrating social engineering attacks. From mining someone’s digital footprint to crafting highly convincing spear phishing emails, to voice.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Researchers uncover natural variation in wild emmer wheat for broad-spectrum disease resistance
Bread wheat is one of the most important staple crops for millions of people and is apparently the largest cultivated and traded cereal worldwide. Bread wheat is a hexaploid species with three subgenomes (2n = 6x = 42, AABBDD) that has undergone two.....»»
CrushFTP zero-day exploited by attackers, upgrade immediately! (CVE-2024-4040)
A vulnerability (CVE-2024-4040) in enterprise file transfer solution CrushFTP is being exploited by attackers in a targeted fashion, according to Crowdstrike. The vulnerability allows attackers to escape their virtual file system and download system.....»»
Windows vulnerability reported by the NSA exploited to install Russian malware
Microsoft didn't disclose the in-the-wild exploits by Kremlin-backed group until now. Enlarge (credit: Getty Images) Kremlin-backed hackers have been exploiting a critical Microsoft vulnerability for four years in attack.....»»