Even Heineken thinks its new metaverse "beer" is a dumb publicity stunt
Heineken wants to have its metaverse beer and drink it, too.The brewer is the latest company, and second beer manufacturer, to jump on the metaverse bandwagon with its Thursday release of Heineken Silver — a "virtual beer" that the company insi.....»»
AI predicts the taste and quality of beer
Belgian scientists have developed AI models that can predict how consumers will rate a particular beer, and what aroma compounds brewers can add to improve it. The research was published in Nature Communications and may revolutionize how the food and.....»»
In Spain, hi-tech hops keep beer bitter as climate bites
Outside the warehouse in northwestern Spain, it's a freezing, foggy morning but inside it's balmy, the warmth and LED lights fooling 360 hop plants to flower as if it were late August......»»
A Crypto Company Thinks It Can Help Fight Climate Change
Toucan is leveraging blockchain to reinvent the carbon credit market. But thorny questions abound......»»
System detects microorganisms that mar the quality of beer
With the aid of molecular biology, the quality of Brazilian beer—the country's most popular alcoholic beverage, especially during the summer—may soon be significantly enhanced......»»
Businesses are ready for April"s total solar eclipse with celestial-themed doughnuts and beer
Eclipse-themed beer. Jewelry and ornaments. And doughnuts that capture the sun's disappearing act with the help of buttercream frosting......»»
US energy industry methane emissions are triple what government thinks, study finds
American oil and natural gas wells, pipelines and compressors are spewing three times the amount of the potent heat-trapping gas methane as the government thinks, causing $9.3 billion in yearly climate damage, a new comprehensive study calculates......»»
Mac Studio, visionOS 2.0, iOS 18, Apple AI: What to expect from Apple for WWDC 2024
Apple will be holding WWDC 2024 in June, showing off its operating system updates and possibly new hardware. Here's what the rumor mill thinks will happen.An Apple Park graphic that promoted WWDC 2023Apple's Worldwide Developer Conference is the comp.....»»
Researchers overestimate their own honesty, finds study
The average researcher thinks they are better than their colleagues at following good research practice. They also think that their own research field is better than other research fields at following good research practice......»»
Mark Zuckerberg tried the Vision Pro. Here"s what he thinks about it.
Meta CEO Mark Zuckerberg has tried Apple's Vision Pro, and he has thoughts on how it compares to Meta's Quest. Meta CEO Mark Zuckerberg is a bit of an OG when it comes to mixed/augmented/virtual reality headsets. After all, his company Meta acq.....»»
The gloves are off as The Zuck lays into Apple’s Vision Pro
Surprise, surprise ... After trying Apple's new Vision Pro, Meta boss Mark Zuckerberg says he thinks his company's Quest 3 'is the better product, period.'.....»»
SpaceX boss Elon Musk predicts date of next Starship test flight
SpaceX boss Elon Musk has revealed when he thinks the most powerful rocket ever to fly will embark on its third test flight......»»
Why Apple believes Vision Pro will be popular in the enterprise world
As part of the first visionOS 1.1 beta, Apple added MDM – or mobile device management – support for Vision Pro. In an interview with TechCrunch, the company once again reiterated how it thinks Vision Pro can play an essential role in the busine.....»»
Researchers serve up a guide to help kickstart new fermented foods
Fermentation isn't just for beer or sourdough bread anymore. University of Alberta research published in the Annual Review of Food Science and Technology is honing in on how to best choose new bacterial cultures to dish up to food manufacturers for f.....»»
Tesla driver admits he wasn’t actually arrested for idiotic Vision Pro stunt (sadly)
We’ve seen a lot of idiotic stunts since Vision Pro launched on Friday, perhaps none more viral and stupid than Dante Lentini driving a Tesla while wearing Vision Pro. And while Lentini’s video would lead you to believe he got pulled over by t.....»»
The 50 best movies on Netflix right now (February 2024)
The best movies on Netflix include Orion and the Dark, X, Dumb Money, The Hill, The Legend of Tarzan, The Florida Project, and more......»»
Physics of V-shaped flight formations offer insights into energy efficiency
Birds have inspired human flight for centuries, but Shabnam Raayai thinks they can also offer lessons in reducing energy consumption......»»
Tesla"s troubles with Chicago winter blast create a publicity black eye
Freezing temperatures, offline charging stalls and high demand forced some Chicago-area Tesla owners to have their vehicles towed after running out of juice......»»
Can technology clean up our air? An atmospheric scientist got a glimpse of the future
Every few years I visit CES (formerly the Consumer Electronics Show) in Las Vegas, a goliath event that is equal parts shameless spin and publicity, trade show and business conference. I'm an atmospheric scientist, and I want to get some insight into.....»»
Flights to any city in less than 60 minutes? Musk still thinks it’s possible
It currently takes nearly 15 hours to fly from New York to Shanghai, but a Starship passenger service would be able to do it in a mere 39 minutes......»»
TikTok says orange cats are "dumb" and tortoiseshell cats have "an attitude"—but how true is that?
If you've watched cat videos on social media lately, you may have encountered the idea a cat's coat color tells us something about their personality......»»