Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions. Continue reading........»»
Scientists achieve collective quantum behavior in macroscopic oscillators
Quantum technologies are radically transforming our understanding of the universe. One emerging technology is macroscopic mechanical oscillators, devices that are vital in quartz watches, mobile phones, and lasers used in telecommunications. In the q.....»»
NETSCOUT uses AI/ML technology to secure critical IT infrastructure
NETSCOUT updates its Arbor Edge Defense (AED) and Arbor Enterprise Manager (AEM) products as part of its Adaptive DDoS Protection Solution to combat AI-enabled DDoS threats and protect critical IT infrastructure. DDoS threats and protect critical IT.....»»
Tech used by WWI flying aces inspires new cellular behavior discovery
Researchers at the University of Massachusetts Amherst have designed a new technology that takes inspiration from WWI fighter aircraft machine gun and propeller synchronization to manipulate cell behavior by precisely modulating the pH of the cell's.....»»
The 8 best movie performances of 2024
From Chris Hemsworth's transformative turn in Furiosa to Demi Moore's career-defining work in The Substance, here are the eight best movie performances of 2024......»»
Dolby Atmos FlexConnect gets its first competitor at CES 2025
Fraunhofer IIS' UpHear technology will let you place home theater speakers anywhere you want......»»
Apple says EU interoperability laws pose severe privacy risks
Apple has published a white paper that backs the European Union's policy of interoperability between rival technology firms, but says the law is open to risky interpretation.EU asks Apple to open up iPhone to competitorsIn a similar move to its March.....»»
Researchers develop edible biofilm for extending fruit shelf life
With significant improvements in transportation technology, the accessibility of fresh food has considerably increased. However, this progress has been accompanied by escalating concerns about food waste during transportation and storage. Globally, a.....»»
Researchers identify 35 new lizard species on Caribbean islands
A new scientific study from Temple University's College of Science and Technology (CST) has identified 35 new species of forest lizards, all from islands in the Caribbean. However, that same study has also found that these species of lizards won't be.....»»
Nanopore-based "artificial tongue" can determine chemical makeup of alcoholic drinks
A team of chemists and biomedicine specialists at Nanjing University, in China, developed an "artificial tongue" based on biological nanopore technology that can be used to determine the chemical makeup of alcoholic drinks. In their paper published i.....»»
Researchers achieve near-unity quantum efficiency in 2D photon emitters
Leveraging the principles of quantum mechanics, quantum computers can perform calculations at lightning-fast speeds, enabling them to solve complex problems faster than conventional computers. In quantum technology applications such as quantum comput.....»»
Hyperspectral imaging lidar system achieves remote plastic identification
Researchers have developed a new hyperspectral Raman imaging lidar system that can remotely detect and identify various types of plastics. This technology could help address the critical issue of plastic pollution in the ocean by providing better too.....»»
Unlocking the brain: Peptide-guided nanoparticles deliver mRNA to neurons
Penn Engineers have modified lipid nanoparticles (LNPs)—the revolutionary technology behind the COVID-19 mRNA vaccines—to not only cross the blood-brain barrier (BBB) but also to target specific types of cells, including neurons. This breakthroug.....»»
Researchers reveal OT-specific malware in use and in development
Malware that’s made specifically to target industrial control systems (ICS), Internet of Things (IoT) and operational technology (OT) control devices is still rare, but in the last few weeks security researchers have identified two salient thre.....»»
NASA finalizes strategy for sustaining human presence in low Earth orbit
As part of the agency's efforts to enable broader use of space, NASA has released its final goals and objectives for low Earth orbit, defining the long-term approach toward advancing microgravity science, technology, and exploration for the benefit o.....»»
Study finds digital hyperconnectivity leads to employee "techno-strain"
A new study has shown that employees are experiencing mental and physical techno-strain due to being "hyperconnected" to digital technology, making it difficult for people to switch off from work......»»
PFAS detected in firefighter gloves, hoods, and wildland gear
The protective clothing worn by wildland firefighters often contains PFAS, according to a new study from the National Institute of Standards and Technology (NIST). The study also found PFAS in hoods and gloves worn by firefighters who respond to buil.....»»
Physics and emote design: Quantifying clarity in digital images
When analyzing artworks, understanding the visual clarity of compositions is crucial. Inspired by digital artists, Okinawa Institute of Science and Technology (OIST) researchers from the Mechanics and Materials Unit have created a metric to quantify.....»»
Moral judgments shape everyday consumption practices, says research
In a new study, a Florida State University marketing researcher and her colleagues have revealed a complex moral landscape underlying everyday consumption practices, particularly relating to self-care, just in time for the holiday shopping season......»»
Scientists propose strategy for increasing rice yield while reducing fertilizer use
Researchers from the Research Center for Eco-Environmental Sciences (RCEES) of the Chinese Academy of Sciences have developed a sustainable technology to selectively reduce nitrate to ammonium. This innovation delivers three benefits: It increases ri.....»»
Identity fraud attacks using AI are fooling biometric security systems
AI-driven identity fraud surges, with deepfake technology complicating verification processes......»»