CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign. Continue reading........»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Behind McCann Worldgroup’s new Detroit strategy after GM cutbacks
The IPG network makes leadership and operational changes while seeking new momentum for CRM agency MRM fresh off its McDonald’s win......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Racial attack at Houston Circle K caught on camera
Racial attack at Houston Circle K caught on camera.....»»
European leadership change means new adversaries for Big Tech
"Legislation has been adopted and now needs to be enforced." Enlarge If the past five years of EU tech rules could take human form, they would embody Thierry Breton. The bombastic commissioner, with his swoop of white h.....»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
How job-hopping managers undermine corporate culture
As most successful companies will know, building effective corporate culture is very rewarding, but also challenging. It requires senior managers to create shared values and embed those values in their decisions and interactions with staff......»»
UN scientists warn about the low representation of women in leadership positions in the water sector
A new publication in Nature Water by UN University scientists sheds light on the persistent gender disparities in the global water workforce. The article, titled "Quantifying Women in the Water Workforce," warns that despite international discussions.....»»
Paleontologists find omnivorous ancestor of the giant panda, revealing it was not always just a bamboo eater
The Hammerschmiede fossil site in southern Germany has yielded finds from about 11.5 million years ago that have rewritten evolutionary history. The sole species of bear discovered to date at the site was a relative of the giant panda. Its diet, howe.....»»
New findings on the extent of golden jackal expansion
The golden jackal (Canis aureus) has rapidly expanded its range across Europe by thousands of kilometers. It has recently moved into new environments, reaching as far as north of the Arctic Circle in Finland and Norway, and south to the Iberian Penin.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
From challenge to champion: How Black and Asian women overcome barriers to career success
Black and Asian women are severely underrepresented in senior leadership positions in the UK. The obstacles they face, for example being overlooked or underestimated, often result in a perception that career success is beyond their reach. It's no sur.....»»