CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign. Continue reading........»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Animal Well review: must-play Metroidvania is full of rewarding secrets
Animal Well uses the Metroidvania genre to craft an intricate, secret-filled adventure about animal adaptation......»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Google effectively brings Android’s Circle to Search to any iPhone with new Lens shortcut
Earlier this year, Google launched a Circle to Search feature for Android that takes a screenshot and lets you select what to look up. Thanks to Google Lens and iOS Shortcuts, the underlying Circle to Search capability can now be replicated on any iP.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
Mercedes changes U.S. factory leadership ahead of UAW vote
Federico Kochlowski has replaced Michael Goebel as CEO of Mercedes-Benz U.S. International, which operates the 6,100-employee plant in Vance, Ala......»»
NASA balloons head north of Arctic Circle for long-duration flights
NASA is set to begin launch operations mid-May for the 2024 Sweden Long-Duration Scientific Balloon Campaign. Four stadium-sized, scientific balloons carrying science missions and technology demonstrations are scheduled to lift off from Swedish Space.....»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Honda unveils $11B investment for EV assembly, battery output in Canada
The company’s leadership was joined by a wide range of government officials, including Canadian Prime Minister Justin Trudeau and Ontario Premier Doug Ford, for the announcement......»»
Honda spending $11B on EV assembly, battery output in Canada, reports say
The company’s leadership will be joined by a wide range of government officials, including Canadian Prime Minister Justin Trudeau and Ontario Premier Doug Ford, for the announcement......»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
Crises like pandemics or financial crashes could stall progress on gender diversity in boardrooms
Forget shattering the glass ceiling—a new research study published in The Leadership Quarterly warns that crises like the recent COVID-19 pandemic or a global financial crash could slam the brakes on progress toward improving gender diversity in bo.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Vroom CEO: ‘Gut-wrenching" decision to end online used-car business
When a search to secure more capital was unsuccessful, Vroom's senior leadership called it: The company would stop buying and selling used vehicles online as soon as possible......»»