Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent. Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR.....»»
Nate Silver: ‘Cheating’ Pollsters Are Putting ‘Finger on the Scale’
Nate Silver: ‘Cheating’ Pollsters Are Putting ‘Finger on the Scale’.....»»
Solar milking tech boosts dairy farms in Malawi
When Robert Mbendera started out as a small-scale dairy farmer in rural Malawi 20 years ago, milking the one cow he owned was an arduous, time-consuming process......»»
Overshooting 1.5°C is risky. That"s why we need to hedge our bets
The global response to climate change has gained momentum since the 2015 Paris agreement, yet it remains inadequate to meet the scale of the challenge. That agreement established the goal of holding global warming to well below 2°C, and to pursue ef.....»»
The Wyze Scale Ultra offers a massive 4.3-inch display, supports remote access
The Wyze Scale Ultra boasts a massive 4.3-inch color display, making it easy to monitor 13 different health metrics. It also supports remote access via Wi-Fi.....»»
Study shows bats have acoustic cognitive maps
Echolocating bats have been found to possess an acoustic cognitive map of their home range, enabling them to navigate over kilometer-scale distances using echolocation alone......»»
Astrophysics study explores turbulence in molecular clouds
On an airplane, motions of the air on both small and large scales contribute to turbulence, which may result in a bumpy flight. Turbulence on a much larger scale is important to how stars form in giant molecular clouds that permeate the Milky Way......»»
Auditor"s expertise in climate risks affects the quality of the client"s climate risk disclosures
In recent years, climate risk disclosures have become widely shaped on a global scale by several reporting frameworks and recommendations. These include the framework of the Task Force on Climate-Related Financial Disclosures (TCFD), International Fi.....»»
Beehive fences prove effective against elephant raids in Kenya
A groundbreaking, nine-year study has revealed that elephants approaching small-scale farms in Kenya avoid beehive fences housing live honey bees up to 86% of the time during peak crop seasons, helping to reduce human-elephant conflict for local farm.....»»
Modeling study addresses future algal blooms and human impact
What does the future hold for our lakes globally—clear waters or widespread algal blooms? A new study is the first to model and project algal blooms on a global scale under different socio-economic and climate scenarios. Conducted by the UK Centre.....»»
This iBuyPower gaming PC deal is hard to beat
Invest in faster, better-looking, and better-performing gampleay with the iBuyPower Scale Gaming Desktop, now on sale at Best Buy for $750......»»
GDP is an outdated way of measuring the health of the economy. It doesn"t reflect the health of people or the planet
Economics and economic policy need a rethink. This is clear from the scale of inequality, joblessness, insecurity and environmental disasters we see in the world......»»
Largest-Ever Pair of Black Hole Jets Stretches 23 Million Light-Years
Supermassive black holes can expel jets of material so vast and powerful that they may shape the large-scale structure of the cosmos.....»»
Saturday Citations: Reading comprehension; revisiting tardigrade orthodoxy; restoring universal symmetry
This week, physicists suggested that quantum entanglement may be really, really fast rather than instantaneous, and could be measured at an attosecond scale. Paleontologists discovered a fossilized mammal in Colorado that may have lived alongside din.....»»
New deep ultraviolet micro-LED array advances maskless photolithography
A team led by Prof. Sun Haiding from the University of Science and Technology of China (USTC) developed a vertically integrated micro-scale light-emitting diode (micro-LED) array which was then applied in deep ultraviolet (DUV) maskless photolithogra.....»»
A week of Mac announcements – which one are you waiting for? [Poll]
Apple marketing VP Greg Joswiak yesterday revealed that we can expect an exciting week of Mac announcements, starting on Monday morning. The tweet also effectively confirmed that there will be no Mac event, just press releases and small-scale brie.....»»
Cable companies ask 5th Circuit to block FTC’s click-to-cancel rule
Cable companies worry rule will make it hard to talk customers out of canceling. Cable companies, advertising firms, and newspapers are asking courts to block a federal "click-to-.....»»
Your politics can affect whether you click on sponsored search results, new research shows
American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results—even though it's not exactly a secret that most online shoppers scroll right past them......»»
Batman: Arkham Shadow review: the Bat’s best game since Arkham Asylum
Batman: Arkham Shadow proves the VR doubters wrong by delivering the best Batman game since Rocksteady's Arkham Asylum......»»
How advertising jingles influence our buying choices (and why we can still sing them decades later)
Even if we haven't heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolized as teenagers. But beyond music we've purposely chosen to listen to or learn,.....»»
Insect and spider biodiversity increases organic nutrient availability across ecosystems, large-scale study shows
Insects and spiders are important elements in the food webs of aquatic and terrestrial ecosystems. With declines in their biodiversity, the food supply for birds, fish, reptiles, amphibians and small mammals is not only becoming scarcer, but also poo.....»»