Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent. Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR.....»»
Magnifying deep space through the "Carousel Lens"—rare alignment offers unique opportunity to study cosmology
In a rare and extraordinary discovery, researchers have identified a unique configuration of galaxies that form the most exquisitely aligned gravitational lens found to date. The Carousel Lens is a massive cluster-scale gravitational lens system that.....»»
Researchers explore the effects of the Black Lives Matter protests on racial bias
The murder of George Floyd in 2020 revived the Black Lives Matter movement, a large scale social movement that aims to highlight and reduce structural racism and inequality in the United States. The movement—and its coverage—strongly affected how.....»»
Gravity study gives insights into hidden features beneath lost ocean of Mars and rising Olympus Mons
Studies of gravity variations at Mars have revealed dense, large-scale structures hidden beneath the sediment layers of a lost ocean. The analysis, which combines models and data from multiple missions, also shows that active processes in the Martian.....»»
Rapid diagnostics tool deployed to monitor wheat rust in Nepal
The recent discovery of the Ug99 wheat stem rust strain in Nepal, published in the Plant Disease journal, has once again emphasized the need for vigilance to protect Nepal's third most important food crop from any large-scale outbreaks of this devast.....»»
A cartoon butt clenching a bar of soap has invaded my online ads
How can online advertising be this bad? Enlarge / The state of New York says that this guy is the "assman," not me. Show him the butt ads! (credit: Seinfeld) According to my research, everyone has a butt. But that doesn'.....»»
New technique boosts mutation rates in fruit flies for genetics research
A new technique, TF-High-Evolutionary (TF-HighEvo), allows large-scale assessment of de-novo mutations in multicellular organisms. Developed in collaboration with researchers from the European Molecular Biology Laboratory (EMBL) and the Friedrich Mie.....»»
Sonos’ unannounced video streamer reportedly uses an advertising giant’s software
Sonos reportedly has partnered with online ad giant The Trade Desk to license its unannounced smart TV software......»»
Researchers reveal the mechanisms behind cobalt X-ide electrocatalysts
The unsung heroes of electrochemical reactions—electrocatalysts—can assist in optimizing factors such as the reaction's speed, yield, and energy consumption. As such, these electrocatalysts are crucial for optimizing large-scale production in the.....»»
Reassessing the stability of the Florida Current: New insights from 40 years of observations
There is growing scientific interest in quantifying how large-scale ocean circulation is evolving as part of a changing global climate. Of particular interest is the potential weakening of the Atlantic Meridional Overturning Circulation (AMOC)......»»
Ketch helps media brands enable privacy-safe data activation
Ketch launched its product suite for digital media brands. The digital media industry faces increasing challenges. Intense FTC scrutiny on targeted advertising, growing pressure to deliver precise, permissioned targeting, and the existential threat o.....»»
Labs collaborate to enhance imaging tools for cell observation
Two labs at the University of Utah's Department of Chemistry joined forces to improve imaging tools that may soon enable scientists to better observe signaling in functioning cells and other molecular-scale processes central to life......»»
Q&A: Making the case for artisanal and small-scale mining
Artisanal and small-scale mining plays a critical role in supplying the world with minerals vital for decarbonization, but this kind of mining typically lacks regulation and can be socially and environmentally harmful......»»
People eating beef are less likely to live near the industry"s pollution
Anyone who's researched ways to lower their environmental impact has likely heard they should eat less meat, particularly beef. Even at scale, cows are an inefficient way to feed people—it takes nearly four tons of water to recoup one ton of beef,.....»»
Facebook ad partner may have tried to listen into your conversations
If you ever thought that Facebook was listening in on your conversations to hit you with targeted advertising, you may have been right.Meta and Google were allegedly clients of an advertiser's open-mic surveillance program.The advertising industry ha.....»»
Research reveals huge volume of sports gambling advertising on social media in the US
Sports fans are being bombarded daily with gambling advertising via social media in the United States—and the majority of ads could be in breach of regulations, according to a new study......»»
Sinon: Open-source automatic generative burn-in for Windows deception hosts
Sinon is an open-source, modular tool for the automatic burn-in of Windows-based deception hosts. It aims to reduce the difficulty of orchestrating deception hosts at scale while enabling diversity and randomness through generative capabilities. Sino.....»»
Neutron scattering instrument represents a new dawn for AI-powered atomic-scale 3D imaging
The Department of Energy's Oak Ridge National Laboratory added a new neutron scattering instrument to its powerhouse of discovery at the Spallation Neutron Source, charting new territory for neutron imaging through artificial intelligence. In July, D.....»»
Killings of invasive owls to ramp up on US West Coast in a bid to save native birds
U.S. wildlife officials beginning next year will drastically scale up efforts to kill invasive barred owls that are crowding out imperiled native owls from West Coast forests, under a plan finalized Wednesday that faces challenges from barred owls re.....»»
Nanotubes boost: Liquid-phase synthesis unlocks efficient production
Single-walled carbon nanotubes (SWCNTs) are known for their remarkable properties, which make them essential in many advanced technologies. Yet, creating these nanotubes efficiently and on a large scale has been a persistent challenge......»»
New research shows that online ads have limited impact on consumer valuations for Facebook
Policymakers are increasingly debating the relative social costs and benefits of digital advertising. While ads typically benefit platforms and advertisers, do they disadvantage consumers? In a new study, researchers have analyzed advertising on Face.....»»