Best Practices for a Productive Influencer/Brand Relationship
Influencers can enhance your branding efforts, but they can also cause damage if they go off the rails and don't adhere to contractual agreements. Continue reading........»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Study reveals relationship between nitrogen-cycling microbial communities and nitrogen removal
Excess nitrogen (N) input to the inland water bodies and marine ecosystem has contributed to a cascade of environmental issues, so N removal pathways are critical in aquatic and terrestrial ecosystems for maintaining homeostasis. Associated functiona.....»»
Social media users opt for new privacy haven, study finds
Does it feel as if social media is becoming less social? The increasing number of brand ads and paid placement by influencers, as well as polarized public posts on various issues, is forcing more users to opt for private chats and groups, according t.....»»
Digging into neutrino research: LBNF-DUNE project moves forward with excavation of 800,000 tons of rock
As a kid, you may have tried to dig a hole in your backyard to reach China. Obviously, that didn't happen. But digging out a lot of ground can be quite productive. Instead of reaching another country, the scientists, engineers, and construction worke.....»»
Cuffing season: An evolutionary explanation for why people want to settle down for the winter months
Does the effort you invest in seeking a romantic partner intensify as summer ends? During the colder, darker months, people have been known to engage in "cuffing season," which means attaching yourself to or having a physical relationship with someon.....»»
Best practices for implementing threat exposure management, reducing cyber risk exposure
In this Help Net Security interview, Sanaz Yashar, CEO at Zafran, discusses the role of threat exposure management (TEM) in modern cybersecurity strategies. As traditional vulnerability management evolves, TEM addresses the overwhelming risks arising.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Addressing climate change and inequality: A win-win policy solution
Climate change and economic inequality are deeply interconnected, with the potential to exacerbate each other if left unchecked. A study published in Nature Climate Change sheds light on this critical relationship using data from eight large-scale In.....»»
Qualitative study examines how ordinary people "sense" water quality
Seeing—and tasting—is believing: A qualitative study of communities living along the Philippines' bustling Marikina River underscores the importance of taking into account local peoples' everyday experiences, practices, and perceptions in establi.....»»
New article provides orientation to using implementation science in policing
Since the 2020 murder by Minneapolis police of George Floyd brought nationwide calls for change amid concerns that prevailing practices were not grounded in evidence and created harm, policing has been in turmoil. Implementation science (IS) involves.....»»
Deals: Silver Apple Watch Series 10 all-time low, iPad Smart Folio, up to 30% off leather and metal bands, and more
Joining ongoing all-time low prices on the new black Titanium Apple Watch Ultra 2, today’s deals are headlined by the best offer yet on the 46mm Apple Watch Series 10 with the silver aluminum case alongside a host of brand new metal and leather ba.....»»
Unique IDs for individual (digital) specimens from natural history museums streamline and future-proof science
The wealth of data hosted in natural history collections can contribute to finding a response to global challenges ranging from climate change to biodiversity loss to pandemics. However, today's practices of working with collected bio- and geodiversi.....»»
I compared two brand new Lunar Lake laptops — here’s what I’d buy
The Asus Zenbook S 14 and ExpertBook P5 are two of the first Lunar Lake laptops. The Zenbook shows off the chipset's efficiency, but the ExpertBook is cheaper......»»
FORD: 1st quarterly decline for Ford brand since 2022; Lincoln sales rise
Ford Motor Co.'s U.S. light-vehicle sales rose 0.7 percent in the third quarter, with retail sales up 4 percent......»»
Scientists inject bacteria into fungi to study endosymbiosis
Endosymbiosis is a fascinating biological phenomenon in which an organism lives inside another. Such an unusual relationship is often beneficial for both parties. Even in our bodies, we find remnants of such cohabitation: mitochondria evolved from an.....»»
The best Razer keyboards to buy in 2024
Razer is a well-known brand in the peripherals space, especially when it comes to premium gaming equipment. Here are some of the best Razer keyboards for 2024......»»
HYUNDAI-GENESIS: Q3 volume up, September sales impacted by fewer selling days and Hurricane Helene
Hyundai's hybrids continue to set records, and Genesis' crossovers are the primary driver of growth for the luxury brand......»»
Pollination shifts in Caribbean after Hurricane Maria demonstrate ecological resilience
Most flowering plants depend on animals for pollination. In warm wet tropical regions, more than 90% of plant species are pollinated by animals. In Dominica, a Caribbean island country, researchers have identified a mutualistic relationship between t.....»»
Kia goes commercial with EV fleet gambit in new markets, including Japan
Kia enters the finicky Japan market for the first time in decades with plans to sell its Platform Beyond Vehicle commercial EVs to fleet customers. The Korean carmaker pushes PBVs that stretch its carefully curated, consumer-oriented brand image......»»
What’s new in October 2024: 8 new games to look forward to
From remakes like Silent Hill 2 to brand new titles like Dragon Age: The Veilguard, these are some of the games you should be looking forward to in October......»»