Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it. Continue reading........»»
NASA"s mini BurstCube mission detects its first gamma-ray burst
The shoebox-sized BurstCube satellite has observed its first gamma-ray burst, the most powerful kind of explosion in the universe, according to a recent analysis of observations collected over the last several months......»»
Scientists develop new TRV vector-based method for peach gene analysis
Peach, a valuable crop within the Rosaceae family, has historically faced challenges in genetic research due to the lack of robust transformation techniques. Current methods are often limited by tissue type and developmental constraints, hindering fu.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
Texas judge decides Texas is a perfectly good venue for X to sue Media Matters
Judge says Musk critic "targeted" advertisers in Texas, denies motion to dismiss. Enlarge / Tesla CEO Elon Musk speaks at Tesla's "Cyber Rodeo" on April 7, 2022, in Austin, Texas. (credit: Getty Images | AFP/Suzanne Cordeiro).....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Using atomic excitations to measure the rotation of spacetime
How would atoms behave near a supermassive object? We know how atoms behave in extremely weak gravity like that at the Earth's surface: They can be excited from a lower energy level to a higher one when an electron absorbs a photon or a nucleus absor.....»»
Same-sex couples now live in 99.5% of US counties, study finds
Same-sex couples now live in nearly every corner of the U.S. An analysis of data from the 2020 census shows that 99.5% of U.S. counties have become home to same-sex couples—a significant increase from 93% just a decade earlier......»»
Dual protein analysis approach provides potential way to slow cancer growth
Fighting cancer effectively often involves stopping cancer cells from multiplying, which requires understanding proteins that the cells rely on to survive. Protein profiling plays a critical role in this process by helping researchers identify protei.....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Apple CFO shakeup: Kevan Parekh replacing Luca Maestri
Luca Maestri has served as Apple's CFO for over a decade, but he's stepping down and being replaced by Kevan Parekh, Apple's current VP of Financial Planning and Analysis.Apple ParkKevan Parekh has spent 11 years at Apple and leads Financial Planning.....»»
Missouri AG’s legal war against Media Matters shot down by federal judge
Judge: Missouri AG's actions chill speech about extremist content on Musk's X. Enlarge / Missouri Attorney General Andrew Bailey arrives to testify at House Homeland Security Committee hearing on Wednesday, January 10, 2024. (c.....»»
Researchers dig into food waste in Canada using data-driven model
Skyrocketing food costs are uniting Canadians, as families scrutinize their budgets and try to keep grocery bills in check. A new report from the Ivey Centre for Building Sustainable Value and Western's Human Environments Analysis Laboratory (HEAL) r.....»»
Chinese Gaofen-7 satellite enhances precision in forest height measurement
Scientists have developed a method to measure forest heights using advanced satellite technology, significantly reducing the need for labor-intensive fieldwork. A study published on July 29 in the Journal of Remote Sensing by a team of international.....»»
Study IDs best "red flags" auditors can use to spot financial fraud
A new analysis of the benchmarks that auditors use to identify financial statement fraud risk finds that the most commonly used benchmarks are less effective at identifying fraud than benchmarks that are less commonly used......»»
CEOs of Nvidia, suppliers highest-paid leaders in 2023 compensation analysis
The median CEO compensation across auto industry sectors in 2023 declined 2.5 percent year over year to about $11.3 million......»»
Physicists ease path to entanglement for quantum sensing
Nothing in science can be achieved or understood without measurement. Today, thanks to advances in quantum sensing, scientists can measure things that were once impossible to even imagine: vibrations of atoms, properties of individual photons, fluctu.....»»
New varactor enhances quantum dot device measurements at millikelvin temperatures
The development of quantum computing systems relies on the ability to rapidly and precisely measure these systems' electrical properties, such as their underlying charge and spin states. These measurements are typically collected using radio-frequenc.....»»
Addressing the environmental impact of hematology care
An In-Focus analysis in The Lancet Hematology calls for greater understanding of greenhouse gas (GHG) emissions, to inform effective and prudent health practice in hematology care......»»
New "chiral vortex" of light allows chemists to "see" molecules through the mirror
An entirely new structure of light is helping to measure chirality in molecules more accurately and robustly than ever before, in a major potential step for the pharmaceutical industry......»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»