Automakers approach Super Bowl ad stage from different angles
Each of the four automakers advertising this year had a unique mission......»»
Digital twin model enables precise simulation of forest landscapes, depicting a forest in 100 years
Forest ecosystems of the future will have to cope with very different conditions to those of today. For this reason, researchers at the Technical University of Munich (TUM) state that a strategic approach to forest management is crucial. To this end,.....»»
Apple"s iPhone 17 Slim is a wrongheaded approach that ignores what people really want
Rumors continue to swirl that Apple will launch a new iPhone 17 Slim in 2025. Why does Apple think anyone wants it?A render of what the iPhone 17 Slim could look likeIn a world where people want their devices to last for longer than ever on a single.....»»
Tim Cook, Super Intelligence, and Wallace and Gromit on the AppleInsider Podcast
Tim Cook has been looking back at his past in Apple, while others look to the future of AI, and Wallace and Gromit are opening presents, on the AppleInsider podcast.Crackin' iPhone, GromitT'is apparently the season to look back on the past, as Tim Co.....»»
Vision Pro stadiums, ‘Heartstrings’ ad, and holiday tech support
From now through December 31, save 20% on all 9to5Mac Daily Plus, 9to5Mac Happy Hour Plus, and 9to5Mac Pro annual subscriptions with promo code HOLIDAY! Visit 9to5mac.com/join to sign up. Benjamin and Chance reflect on their tech support an.....»»
Another carmaker says it’s committed to supporting CarPlay, at least for ‘right now’
I’ve written countless times about GM’s shortsighted move to ditch CarPlay on all its EVs going forward. Meanwhile, other automakers like Ford have doubled down on supporting CarPlay and giving users as many options as possible. In a new inte.....»»
Apple’s head of accessibility talks AirPods Pro’s hearing aid features in interview
Apple recently aired an emotional new holiday season ad promoting the hearing aid features of the . Now, Sarah Herrlinger, Apple’s global head of accessibility, has shared more thoughts on the company’s efforts to create health features in an int.....»»
ChatGPT may show ads to non-paying users in the future
ChatGPT, OpenAI’s popular chatbot, is free to use despite having a paid version with more features. Currently, even the free version is ad-free, but this may change in the future as the company behind the platform aims to increase its profits......»»
Security Bite: Threat actors are widely using AI to build Mac malware
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art App.....»»
The best fighting game on Switch gets a Cyber Week price cut
Super Smash Bros. Ultimate is a Switch classic and one of the best games on the platform. This is a must-see deal if you're looking to bundle a game with a new Switch......»»
Webb observations discover new planet in Kepler-51 "super-puff" system
An unusual planetary system with three known ultra-low density "super-puff" planets has at least one more planet, according to new research led by researchers from Penn State and Osaka University......»»
Microscopy at the tip of a hair-thin optical fiber: New approach pre-shapes light for unprecedented control
Researchers at the University of Adelaide, as part of an international team, have developed an approach that makes advanced microscopy possible through an optical fiber thinner than a human hair......»»
Treat AI like a human: Redefining cybersecurity
In this Help Net Security interview, Doug Kersten, CISO of Appfire, explains how treating AI like a human can change the way cybersecurity professionals use AI tools. He discusses how this shift encourages a more collaborative approach while acknowle.....»»
Ex-employee sues Apple for ‘surveillance’ after being forced to edit LinkedIn profile
Media outlet Semafor has publicized a lawsuit by a former ad tech employee at Apple who is suing the company for “physical, video electronic surveillance.” The story falls under the headline “Employee lawsuit accuses Apple of spying on its work.....»»
Datadog Cloud SIEM accelerates security investigations
Datadog announced its modern approach to Cloud SIEM, which doesn’t require dedicated staff or specialized teams to activate the solution. This approach makes it easy for teams to onboard, de-risk migrations and democratize security practices wh.....»»
Coastal revelations from space: New satellite tech maps sandy beaches
Scientists have developed a method to map sandy beach intertidal zones with unprecedented accuracy using satellite data. This innovative approach allows for precise measurements of coastlines that are constantly shaped by tides and waves, providing c.....»»
"Spooky action" at a very short distance: Scientists map out quantum entanglement in protons
Scientists at the U.S. Department of Energy's (DOE) Brookhaven National Laboratory and collaborators have a new way to use data from high-energy particle smashups to peer inside protons. Their approach uses quantum information science to map out how.....»»
New understanding of a cancer-relevant protein reveals opportunities for drug discovery
A new approach to targeting a protein involved in cell division, which can misfunction in cancer, has revealed new insights into how it functions......»»
AI was everywhere in 2024"s elections, but deepfakes and misinformation were only part of the picture
It's been the biggest year for elections in human history: 2024 is a "super-cycle" year in which 3.7 billion eligible voters in 72 countries had the chance to go the polls. These are also the first AI elections, where many feared that deepfakes and a.....»»
New Trump administration could bring shift in approach to Snake River dam breaching
The change from the Biden to the Trump administration is primed to alter the trajectory of salmon recovery in the Snake and Columbia river basins......»»
Security Bite: Mosyle identifies new malware loaders written in unconventional languages [Exclusive]
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Ap.....»»