Advertising in the pandemic: How companies used COVID as a marketing tool
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those "uncertain times," customers were promised, they could rely on their favorite brands for help......»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
EU probes Meta for killing tool that enables real-time election monitoring
EU probes Facebook/Instagram owner for possible Digital Services Act violations. Enlarge (credit: Getty Images | Chesnot ) The European Commission today accused Meta of violating rules related to deceptive advertising, p.....»»
FTC fines Razer for every cent made selling bogus “N95 grade” RGB masks
“Deceptive advertising and misinformation posed a risk to public health." Enlarge (credit: Razer) The Federal Trade Commission (FTC) announced this week a proposed settlement [PDF] against Razer that would see the tec.....»»
Rumor: iOS 18 to add new ‘Web Eraser’ and page summarization features to Safari
Apple is reportedly planning big updates to Safari as part of iOS 18 and macOS 15 later this year. According to a report on Tuesday, the changes will include a new AI-powered tool called “Intelligent Search” with page summarization, a “Web Eras.....»»
Apple to unveil AI-enabled Safari browser alongside new operating systems
Apple is testing a version of its Safari web browser that includes UI tweaks, advanced content blocking features, and a new AI-powered tool dubbed Intelligent Search, AppleInsider has learned.Safari getting new AI tools in iOS 18The software — expe.....»»
Chinese scientist who first published COVID sequence stages protest after being locked out of lab
The first scientist to publish a sequence of the COVID-19 virus in China staged a sit-in protest outside his lab after authorities locked him out of the facility—a sign of the Beijing's continuing pressure on scientists conducting research on the c.....»»
New tool decodes complex, single-cell genomic data
Unlocking biological information from complex single-cell genomic data has just become easier and more precise, thanks to the innovative scLENS tool developed by the Biomedical Mathematics Group within the IBS Center for Mathematical and Computationa.....»»
Gene seekers discover atypical genes that control multiple valuable soybean traits
A team led by Purdue University soybean geneticist Jianxin Ma has developed a new biotechnological tool for the domestication of desirable traits from wild soybeans, such as resistance to leafhopper insect pests. The use of such tools, called de novo.....»»
Roku OS home screen is getting video ads for the first time
Meanwhile, Roku keeps making more money. Enlarge (credit: Roku) Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an a.....»»
Study finds AI tool opens data visualization to more students
A new study from the Tepper School of Business at Carnegie Mellon University published in the Journal of Business and Technical Communication shows that ChatGPT can help students create effective visualizations, but is not as helpful in providing dat.....»»
UV light treats beet disease and combats fungicide resistance
Germicidal ultraviolet light is effective at killing a damaging fungus that infects table beets, adding an important organic tool to fight the growing problem of fungicide resistance, according to a new Cornell study......»»
AI is creating a new generation of cyberattacks
Most businesses see offensive AI fast becoming a standard tool for cybercriminals, with 93% of security leaders expecting to face daily AI-driven attacks, according to Netacea. Offensive AI in cyberattacks The research, “Cyber security in the age o.....»»
Prompt Fuzzer: Open-source tool for strengthening GenAI apps
Prompt Fuzzer is an open-source tool that evaluates the security of your GenAI application’s system prompt against dynamic LLM-based threats. Prompt Fuzzer features Simulation of over a dozen types of GenAI attacks The tool contextualizes itsel.....»»
Security Bite: Did Apple just declare war on Adload malware?
Following the release of new betas last week, Apple snuck out one of the most significant updates to XProtect I’ve ever seen. The macOS malware detection tool added 74 new Yara detection rules, all aimed at a single threat, Adload. So what is it ex.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
US’s power grid continues to lower emissions—everything else, not so much
Excluding one pandemic year, emissions are lower than they've been since the 1980s. Enlarge (credit: US EIA) On Thursday, the US Department of Energy released its preliminary estimate for the nation's carbon emissions in.....»»
Know a rising star? Let us know
Automotive News' 11th annual search is underway for Rising Stars at automakers, suppliers, mobility companies and service providers......»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
Unveiling a new quantum frontier: Frequency-domain entanglement
Scientists have introduced a form of quantum entanglement known as frequency-domain photon number-path entanglement. This advance in quantum physics involves an innovative tool called a frequency beam splitter, which has the unique ability to alter t.....»»
I compared Google and Samsung’s AI photo-editing tools. It’s not even close
Google and Samsung both have their own versions of an object removal tool. But which one works better? We found out......»»