Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation. Continue reading........»»
Sex and alcohol in Nigeria: Marketing tactics send dangerous messages to young drinkers
Nigeria has a high rate of heavy drinking among young people. One study found that 55.8% of teenagers between 15 and 19 years old had engaged in binge drinking in the past month......»»
TikTok says DoJ"s China-link claims are overblown
TikTok's continued fighting with the United States government has the video app insisting that the Department of Justice has got it wrong when it comes to its association with China.The law puts TikTok in danger in the United States. TikTok is curren.....»»
Chinese social media users hilariously mock AI video fails
TikTok and Bilibili users transform nonsensical AI glitches into real-world performance art. Enlarge / Still from a Chinese social media video featuring two people imitating imperfect AI-generated video outputs. (credit: BiliBili.....»»
TikTok ban: ByteDance says app is run and controlled in US, not China
ByteDance’s appeal against a US TikTok ban is underway, and the company has accused the Department of Justice of factual errors in presenting its case – intended to force the sale of the app to an American company. The DOJ says the app’s fee.....»»
Video dominates mobile app revenue; TikTok coins reward live streamers
Video dominates mobile app revenue, according to a new report. Of the total $3.8B smartphone owners spent on entertainment apps last quarter, three billion of it was spent on streaming and short video apps. The most dramatic growth in earnings was.....»»
TikTok introduces group chats and stickers in direct messages
TikTok on Monday announced a major update coming to its platform. Users can now create and send messages for group chats for the first time in the app. In addition, TikTok is bringing stickers to direct messages. Read on as we detail everything that.....»»
Push alerts from TikTok include fake news, expired tsunami warning
News-style notifications include false claims about Taylor Swift, other misleading info. Enlarge (credit: FT montage/Getty Images) TikTok has been sending inaccurate and misleading news-style alerts to users’ phones, i.....»»
Do I need it? "Underconsumption core" trends on TikTok
Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back......»»
Social media: Disinformation expert offers three safety tips in a time of fake news and dodgy influencers
Social networks have revolutionized the way we communicate, stay informed and share moments of our daily lives. We use platforms like Facebook, Twitter, Instagram and TikTok to keep in touch with our friends and family, share our experiences, keep in.....»»
Ineos Automotive"s marketing boss departs for Lucid
One of the key executives behind Ineos Automotive's first major advertising effort has left the company......»»
TikToks—even neutral ones—harm women"s body image, but diet videos had the worst effect, study finds
Women who spend a lot of time on TikTok—especially those seeing a lot of pro-anorexia content—feel worse about their appearance, a new study shows. The results suggest that high TikTok exposure could harm mental health, reducing body image satisf.....»»
Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
Study explores why some tech products provide years of continued use while others are quickly discarded
Researchers from Radboud University, University of Galway, University of Melbourne, and University of Wisconsin-Madison have published a new Journal of Marketing article that examines common events during the lifecycle of a variety of technology prod.....»»
GM CEO Mary Barra guest stars in Mohawk Chevrolet"s viral video parody on TikTok
Mohawk Chevrolet’s TikTok series, “The Dealership,” shows co-creator Grace Kerber visiting GM headquarters to pitch a rebrand of the Silverado pickup......»»
TikTok ban in Europe less likely as it permanently withdraws rewards program
The prospect of a TikTok ban in Europe now appears somewhat less likely, after developer Bytedance agreed to permanently withdraw its illegal rewards program … more….....»»
Uncovering the ‘sick pleasure’ of reality TV with The Crush House’s director
We watched the trashiest reality TV show we could find with The Crush House director Nicole He and learned about Shrek breeding TikTok in the process......»»
Apple apologizes for new ‘Underdogs’ ad after growing controversy
Apple’s marketing team isn’t having the best year. A few short months ago, the company’s iPad ‘Crush’ ad was pulled following backlash from the creative community. Apple apologized and moved on. But now, another Apple ad—the latest ‘Und.....»»
DOJ sues TikTok, alleging “massive-scale invasions of children’s privacy”
Even TikTok's Kids Mode violates COPPA, DOJ alleged. Enlarge (credit: NurPhoto / Contributor | NurPhoto) The US Department of Justice sued TikTok today, accusing the short-video platform of illegally collecting data on m.....»»
Microsoft strips ads from Skype in a move toward “user-centric design”
Update also improves AI image features, adds OneAuth support on iOS. Enlarge / A marketing image by Microsoft for the desktop version of Skype. (credit: Microsoft) If you've used Microsoft's Skype in recent years, you've.....»»
What’s new on Disney+ in August 2024
The Disney+ August 2024 lineup includes Grown-ish, Star Wars: Young Jedi Adventures, OceanXplorers, Are You Sure?, and more......»»