Ads focus on celebs" pride in their Fords
Ford has tapped actress Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny to revitalize its 'Built Ford Proud' campaign, which had been dormant for three years......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Google expands its AI search function, incorporates ads into Overviews on mobile
Google announced a slew of new AI-enhanced features for its Lens app, including voice questions, video analysis, and "dramatically more helpful results.".....»»
Apple Search Ads expands to Turkey and 20 additional countries
Apple Search Ads is continuing its expansion into new geographic segments, following a successful rollout to Brazil earlier this year. Starting today, developers can start buying Apple Search Ads for placement in Turkey, and 20 additional countrie.....»»
I reviewed HTC’s new Vive Focus Vision, a lossless VR headset built for PC gaming
I reviewed HTC's Vive Focus Vision, a lossless PCVR headset with eye-tracking and standalone capability......»»
Amazon will “ramp up” Prime Video ads in 2025
Subscribers tolerated the current ad load, so Amazon is adding more commercials. Subscribers to Prime Video's ad tier will start seeing more commercials next year, further testin.....»»
I Tried These Brain-Tracking Headphones That Claim to Improve Focus
Neurable’s MW75 Neuro is an everyday brain-computer interface that aims to boost your productivity. It also raises questions about data privacy......»»
PlexTrac unveils new capabilities to prioritize proactive security remediation
PlexTrac announced significant enhancements to its platform. These updates are designed to help enterprises and security service providers harness proactive security by offering business context, automating risk scoring to focus on what matters most,.....»»
Sonos completes internal review of app meltdown, details path forward
Sonos says it will be more methodical about updates, test more, and focus on customer experience as it continues to dig out from a catastrophic system update......»»
Ants might be pushing montane birds higher up, study finds
Mountains are home to 85% of the world's amphibian, bird, and mammalian species, despite covering only 25% of the Earth's surface. This makes them a highly diverse ecosystem and a key focus for conservation efforts......»»
These five Apple products will likely be discontinued next month
Apple is expected to hold their next keynote in October, with a focus on the iPad and Mac. However, the introduction of new products also means saying goodbye to older ones. These are some Apple products you probably won’t be able to buy from the A.....»»
The unexpected role of magnetic microbes in deep-sea mining
Polymetallic nodules are potato-sized formations on the ocean floor that are rich in minerals such as nickel, cobalt, and manganese. Their concentration of rare, economically important minerals has made the nodules the focus of controversial deep-sea.....»»
LG TVs start showing ads on screensavers
LG's TV business is heightening focus on selling ads and tracking. Enlarge / LG's 2024 G4 OLED TV. (credit: LG) Last month, Ars Technica went on a deep dive into the rapid growth of ads in TV software. Less than three.....»»
Cricket study suggests mating filter narrows when males are trying to save energy
A trio of biologists at the University of Minnesota has found that when male crickets need to save energy, they narrow their mating filter, to focus more exclusively on females......»»
Kubuntu Focus Ir14 Gen 2 review: Using Linux instead of messing with it
Learning to love a Linux system that's more of a workhorse than an adventure. Enlarge / The Kubuntu Focus Ir14 Gen 2. (credit: Kevin Purdy) There are lots of laptops—maybe all of them—on which you can run a Linux des.....»»
‘Pride flag’ at Northern California restaurant leads to assault and hate crime investigation
‘Pride flag’ at Northern California restaurant leads to assault and hate crime investigation.....»»
1 Solid AI Stock That"s Not Nvidia or Palantir to Focus On in the Next Few Years
1 Solid AI Stock That"s Not Nvidia or Palantir to Focus On in the Next Few Years.....»»
This iPhone 16 Pro review says Camera Control is the fastest way to shoot
If there’s one iPhone review I make sure not to miss every year, it’s Austin Mann’s. He’s a pro photographer, so his reviews focus on … The post This iPhone 16 Pro review says Camera Control is the fastest way to shoot a.....»»
Study explores metabolic disruptions in Artemisia annua mutant strain
Artemisia annua is celebrated for its production of artemisinin, a powerful antimalarial agent. Although its glandular secretory trichomes have been the focus of extensive research, a complete understanding of their metabolic processes remains elusiv.....»»
The Vive Focus Vision is premium VR headset that’s actually made for gamers
HTC Vive just announced a new VR headset called Focus Vision that includes eye-tracking for visually lossless PC VR......»»
"Fight is coming": UAW, VW brace for start of bargaining
Profit sharing, COLA, retirement security, affordable health care and the elimination of tiers appear to be the UAW's focus points for bargaining with VW......»»