Ads featuring interracial couples produce mixed results for brands
A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couple.....»»
World falls short of drought deal at Saudi-hosted talks
Negotiators failed to produce an agreement on how to respond to drought at Saudi-hosted UN talks, participants said on Saturday, falling short of a hoped-for binding protocol addressing the scourge......»»
Ancient genes pinpoint when humans and Neanderthals mixed and mingled
Neanderthals and humans likely mixed and mingled during a narrow time frame 45,000 years ago, scientists reported Thursday......»»
PSA: Avoid faking your Spotify Wrapped results if you’re in Congress
Apple Music did a better Spotify Wrapped than Spotify this year, but that wasn’t the issue for this congressman from New Jersey who got caught poorly faking their results. more….....»»
iPhone 17 Slim specs will be an enormous engineering & supply chain challenge
Apple's supply chain will be challenged to produce the rumored iPhone 17 Slim. Here's what features the company is rumored to jam into the thinnest iPhone yet.A render of what the iPhone 17 Slim could look likeThe iPhone 17 Slim is expected to form p.....»»
Genetic method leverages bacterial transfer mechanism to produce new active ingredients
Microorganisms produce a wide variety of natural products that can be used as active ingredients to treat diseases such as infections or cancer. The blueprints for these molecules can be found in the microbes' genes, but often remain inactive under l.....»»
Ancient Roman harbor wooden structures analyzed with MRI technology
In a recent study, rare wooden structures from the Roman Empire were investigated in a wide range of ways using NMR methods. These methods, widely known for their use in hospital MRI scans to produce detailed images of the human body, have proven equ.....»»
New infosec products of the week: December 13, 2024
Here’s a look at the most interesting products from the past week, featuring releases from Cato Networks, Horizon3.ai, SecureAuth, Stamus Networks, Trellix, and Versa Networks. Trellix Drive Encryption enhances security against insider attacks Trel.....»»
Plutonium isotope anomalies discovered in Southern Hemisphere glaciers
The results of the newest investigations carried out by scientists from the Institute of Nuclear Physics PAN shed new light on the processes of accumulation of plutonium isotopes on glaciers of the Southern Hemisphere. Analyses of samples of cryoconi.....»»
Researchers unveil new tool to combat mosquito-borne diseases
According to figures from the World Health Organization, vector-borne diseases account for more than 17% of all infectious diseases, causing more than 700,000 deaths annually. Malaria causes an estimated 249 million cases globally, and results in mor.....»»
Exposed APIs and issues in the world’s largest organizations
In this Help Net Security video, Tristan Kalos, CEO of Escape, discusses the results of its 2024 State of API Exposure report. The study highlights significant API security gaps affecting Fortune 1000 organizations, with over 28,500 exposed APIs and.....»»
TCL TVs will use films made with generative AI to push targeted ads
TCL to "heavily promote" original short films with gen AI animation, characters. Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be.....»»
Holiday Deal Hub: Exclusive deals on the best accessories and apps for iPhone, iPad, Mac, and more
Welcome to the 2024 9to5Mac Holiday Deal Hub. We have once again secured readers a load of exclusive deals on some of our favorite Apple gear accessory brands ahead of the holidays. Whether you’re looking to get a new leather or stainless steel App.....»»
How job ads shape gender and racial segregation in UK workforce
In the UK, equality, diversity and inclusion (EDI) language in job advertisements (ads) could unintentionally have the reverse effect on attempts to create a more gender-balanced workplace, says a new study led by Lancaster University......»»
E. coli dons polymer "Superman cape" for sustainable chemical production
Trillions of bacteria work in the chemical and pharmaceutical industries, helping produce everything from beer and facial creams to biodiesel and fertilizer. The pharmaceutical industry, in particular, relies heavily on bacteria for producing substan.....»»
I thought the Apple AirPods Pro 2 were perfect – LG proved me wrong
I pitted the LG ToneFree T90S wireless earbuds against my trusted and 'perfect' Apple AirPods Pro 2. The results shocked me......»»
Holiday Deal Hub: Exclusive deals on the best accessories for iPhone, iPad, Mac, and more
Welcome to the 2024 9to5Mac Holiday Deal Hub. We have once again secured readers a load of exclusive deals on some of our favorite Apple gear accessory brands ahead of the holidays. Whether you’re looking to get a new leather or stainless steel App.....»»
Milan under stress due to heat waves: Study reveals districts most at risk of cardiovascular emergencies
A new study has analyzed the impact of heat waves on the cardiovascular health of Milan residents. The results show that in 18 highly vulnerable districts, home to 23% of the city's population, the risk of cardiovascular emergencies increases by 22%.....»»
Once-endangered Kirtland"s warblers show extensive signs of inbreeding in genome
The genome of a once-endangered songbird shows extensive signs of inbreeding, according to a new study by Penn State researchers. Because inbreeding can negatively impact survival and reproduction, the results could guide continuing conservation effo.....»»
Amazon starts selling Hyundai cars, more brands next year
Amazon Autos has gone live in 48 US cities. Amazon started selling new cars today. The online retailer and Internet giant has had its sights on shifting metal for some time now,.....»»
Apple Music expands live, hosted radio with three new stations
Apple Music has announced an expansion of its radio offerings today, with three brand new stations featuring live hosts and curation. more….....»»