Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
How bad are invasive plants for birds? Research suggests large-scale removal may not have intended benefits
A prevailing opinion in land management is that non-native invasive plants are of no ecological value and they significantly diminish habitat quality for wildlife. Conservation practitioners allocate significant resources to invasive plant removal, o.....»»
Research finds pronoun use not only shaped by language but also beliefs
Pronouns like "he" and "she" are at the center of much debate as society tries to shift to using more gender-inclusive pronouns like "they"—especially when referring to those with identities that do not fit with traditional pronouns. Research at th.....»»
Up in smoke: New study suggests it"s time to ditch long-held stereotypes about stoners
Stoners are not as lazy and unmotivated as stereotypes suggest, according to new U of T Scarborough research......»»
Lost opportunity: We could’ve started fighting climate change in 1971
President Nixon's science advisors recommended building global CO2 monitoring network. Enlarge / A newly revealed research proposal from 1971 shows that Richard Nixon’s science advisors embarked on an extensive analysis of the.....»»
Automated machine learning robot unlocks new potential for genetics research
University of Minnesota Twin Cities researchers have constructed a robot that uses machine learning to fully automate a complicated microinjection process used in genetic research......»»
New rock art discoveries in Eastern Sudan tell a tale of ancient cattle, the "green Sahara" and climate catastrophe
The hyper-arid desert of Eastern Sudan, the Atbai Desert, seems like an unlikely place to find evidence of ancient cattle herders. But in this dry environment, my new research has found rock art over 4,000 years old that depicts cattle......»»
High-precision blood glucose level prediction achieved by few-molecule reservoir computing
A collaborative research team from NIMS and Tokyo University of Science has successfully developed an artificial intelligence (AI) device that executes brain-like information processing through few-molecule reservoir computing. This innovation utiliz.....»»
Nixon administration could’ve started monitoring CO2 levels but didn’t
President Nixon's science advisors recommended building global CO2 monitoring network. Enlarge / A newly revealed research proposal from 1971 shows that Richard Nixon’s science advisors embarked on an extensive analysis of the.....»»
Research investigates radio emission of the rotating radio transient RRAT J1854+0306
Using the Five-hundred-meter Aperture Spherical radio Telescope (FAST), Chinese astronomers have investigated radio emission from a rotating radio transient known as RRAT J1854+0306. Results of the study, published April 15 on the preprint server arX.....»»
Thiol-ene click reaction offers a novel approach to fabricate elastic ferroelectrics
A research group led by Prof. Li Runwei and Hu Benlin at the Ningbo Institute of Materials Technology and Engineering (NIMTE) of the Chinese Academy of Sciences has developed a facile and efficient approach to fabricate elastic relaxor ferroelectrics.....»»
One-pot strategy to simultaneously achieve heterodehydrocoupling of hydrostannane and reduction of quinoline
Heteroatom tin compounds (SSn, OSn, NSn, PSn) composed of heteroatoms S, O, N, P and tin atoms have attracted intense attention due to their wide applications in organic synthesis and pharmaceutical fields. The current methods for synthesis of such c.....»»
Following a great launch quarter, China iPhone sales are pretty bad so far in 2024
After the second-best iPhone launch quarter Apple has ever had in China, new sales estimates claim that Apple also had the biggest quarterly drop it has ever had.iPhone 15 ProFigures from Counterpoint Research have already claimed that Apple's iPhone.....»»
Long-term research shows herring arrive earlier in the Wadden Sea due to climate change
Due to the changing climate, young herring arrive in the Wadden Sea earlier and earlier in spring. That is shown in a new publication by NIOZ ecologists Mark Rademaker, Myron Peck, and Anieke van Leeuwen in Global Change Biology......»»
Towards novel promising perovskite-type ferroelectric materials: High-pressure synthesis of rubidium niobate
Capacitors are crucial components in electronic devices such as smartphones and computers. They are made of dielectric materials that polarize on the application of the voltage. Currently, barium titanate (BaTiO3) is the most widely used material for.....»»
Drinking water in low-income communities is more likely to be contaminated by "forever chemicals," research finds
PFAS, or forever chemicals, are widespread and more likely to be found in public water systems serving low-income communities and communities of color in New Jersey, according to new research from Northeastern University......»»
New dataset sheds light on relationship of far-red sun-induced chlorophyll fluorescence to canopy-level photosynthesis
In recent years, the scientific community has increasingly turned its attention to sustainable agriculture, aiming to maximize crop yield while minimizing environmental impact. A crucial aspect of this research involves understanding the fundamental.....»»
Molecular mechanism of CmoDREB2A and CmoNAC1 in pumpkin regulating the salt tolerance of grafted cucumber revealed
In February 2024, a research article titled "Pumpkin CmoDREB2A enhances salt tolerance of grafted cucumber through interaction with CmoNAC1 to regulate H2O2 and ABA signaling and K+/Na+ homeostasis" was published by Professor Zhilong Bie's team from.....»»
Language skills key to understanding residential segregation, says study
Language skills are one of the key factors to explain residential segregation and play an important role in understanding immigrant residential environments, new research from the University of Aberdeen has found......»»
Scientists use "leaf glow" to understand changing climate
New University of Minnesota research suggests "leaf glow" provides vital information on vegetation dynamics in Arctic and boreal ecosystems like Minnesota's forests and wetlands, which are among the fastest warming in the world. Using remote sensing.....»»