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Article: Listen In: When Does a Voice-Enabled Digital Device Become a True Personal Assistant?

eMarketer forecasters and analysts gather to discuss the company's new forecast for how many people use voice-enabled digital assistants, and then consider how assistants are being used, and what the next phase of development might be......»»

Source:  EmarketerCategory: InternetMay 26th, 2017Related News

Article: Recommended Reading: May 26, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Walmart opens store on China’s JD.com; PC shipments in India surge; and more......»»

Source:  EmarketerCategory: InternetMay 26th, 2017Related News

Article: Bored? There"s an App for That

A study finds that most people turn to their devices to “kill time.” About half of the time, users open up their phones without any particular activity in mind......»»

Source:  EmarketerCategory: InternetMay 26th, 2017Related News

Article: Planned EU Law Looks to Boost Cross-Border Ecommerce

The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations......»»

Source:  EmarketerCategory: InternetMay 26th, 2017Related News

Article: Esports Revenues in Europe to Reach $346 Million in 2018

When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year......»»

Source:  EmarketerCategory: InternetMay 26th, 2017Related News

Article: In China, Smart Retailers Are Looking Beyond O2O

China's ecommerce sector is maturing, as smart retailers are looking at transforming their online-to-offline (O2O) strategies into omnichannel......»»

Source:  EmarketerCategory: InternetMay 25th, 2017Related News

Article: Ad Fraud: As Tools Evolve, So Do the Schemes

It's difficult to know just how much money US advertisers and publishers lose to ad fraud annually, but estimates based on select samples of impressions suggest fraud is a multibillion-dollar problem worldwide......»»

Source:  EmarketerCategory: InternetMay 25th, 2017Related News

Article: Study: Europe"s Digital Ad Spend Neared €42 Billion in 2016

Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked......»»

Source:  EmarketerCategory: InternetMay 25th, 2017Related News

Article: Recommended Reading: May 25, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google can track offline purchases; Amazon enhances app with shoppable stickers; and more......»»

Source:  EmarketerCategory: InternetMay 25th, 2017Related News

Article: What Other Markets Can Learn from India"s Emerging Fintech Sector

India’s radical move to eliminate large-denomination currency from its financial system has driven changes in the ways consumers pay for purchases, and now may have a ripple effect of increasing the portion of the population that uses financial.....»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: Listen In: Fact or Fiction—Are Millennials Penny-Pinchers?

Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: Recommended Reading: May 24, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Alibaba unveils smart vehicle fleet; Facebook Live adds social chat features; and more......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: Amazon Expands OTT Channel Subscriptions to UK, Germany

Amazon has made its next move in the ongoing fight for SVOD users, letting Prime Video subscribers in the UK and Germany add individual TV channels to their service for additional monthly fees......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: Executives Are Stepping Up on Personalized Marketing

Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers

Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Article: B2B Marketers See Most Value in CRM tools

New data from Leadspace suggests that US B2B marketers are more likely to find CRM tools more valuable than social media marketing tools or web analytics......»»

Source:  EmarketerCategory: InternetMay 24th, 2017Related News

Newsroom: Instagram Audience in France Still Growing

Newsroom: Instagram Audience in France Still Growing.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Newsroom: Snapchat, Facebook Fuel AR Growth

Newsroom: Snapchat, Facebook Fuel AR Growth.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Listen In: Key Takeaways from the Upfronts

In the latest episode of eMarketer's "Behind the Numbers," analysts Paul Verna and Gerard Broussard and news editor Rimma Kats discuss key highlights from last week's Upfronts, as well as TV networks' approach of making digital advertisin.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Facebook"s Leaked Content Guidelines: What Marketers Should Know

A leaked document outlining the guidelines Facebook uses to monitor issues like violence and racism reveals how the company is trying to balance free expression and brand safety......»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News