How Does Programmatic Advertising Work?
The process of automating the purchase of advertising inventory, which takes place in the framework of programmatic advertising, allows advertisers to increase the effectiveness of their campaigns, reduce management costs, and maximize ROI. Programma.....»»
Immunizing consumers against bad news can protect brands, says study
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising decisions, and more......»»
The academic sleuth facing death threats and ingratitude
Lonni Besançon devotes evenings and weekends to rarely appreciated sanitation work. By examining scientific articles after they are published and exposing shortcomings, he has made himself an enemy of both researchers and publishers. It has gone so.....»»
EU probes Meta for killing tool that enables real-time election monitoring
EU probes Facebook/Instagram owner for possible Digital Services Act violations. Enlarge (credit: Getty Images | Chesnot ) The European Commission today accused Meta of violating rules related to deceptive advertising, p.....»»
FTC fines Razer for every cent made selling bogus “N95 grade” RGB masks
“Deceptive advertising and misinformation posed a risk to public health." Enlarge (credit: Razer) The Federal Trade Commission (FTC) announced this week a proposed settlement [PDF] against Razer that would see the tec.....»»
Apple has ‘secretive’ advanced AI lab in Europe; poached specialists from Google
A new report today says that Apple has created a ‘secretive’ advanced AI lab in Europe, and it’s this facility which is responsible for some of its most ground-breaking artificial intelligence work. The same report suggests that most of Appl.....»»
Apple poaches AI experts from Google, creates secretive European AI lab
At least 36 former Googlers now work on AI for Apple. Enlarge / Apple has been tight-lipped about its AI plans but industry insiders suggest the company is focused on deploying generative AI on its mobile devices. (credit: FT mo.....»»
Apple has poached dozens of Google AI experts for its Zurich lab
Apple's Zurich Vision Lab has moved on from the Apple Car and has been poaching Google staff to work on the future of Apple's AI products.ZurichIn 2017, AppleInsider reported on the existence of what's believed to be called the Zurich Vision Lab, an.....»»
You can now access Microsoft OneDrive while Offline
Pick up your work even when away from an access point. The post You can now access Microsoft OneDrive while Offline appeared first on Phandroid. If you regularly use Microsoft’s OneDrive cloud storage service, then you might want to.....»»
Roku OS home screen is getting video ads for the first time
Meanwhile, Roku keeps making more money. Enlarge (credit: Roku) Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an a.....»»
Plant science research paves the way for deeper understanding of how the plant immune system functions
Researchers in the laboratory of Tessa Burch-Smith, Ph.D. at the Danforth Plant Science Center and the University of Tennessee, Knoxville, are conducting pioneering work to discover how plants transmit information, important molecules, and viruses be.....»»
Customers say Meta’s ad-buying AI blows through budgets in a matter of hours
Based on your point of view, the AI either doesn't work or works too well. Enlarge / AI is here to terminate your bank account. (credit: Carolco Pictures) Give the AI access to your credit card, they said. It'll be fine.....»»
Scientists" research on RNA editing illuminates possible lifesaving treatments for genetic diseases
A team at Montana State University published research this month that shows how RNA, the close chemical cousin to DNA, can be edited using CRISPRs. The work reveals a new process in human cells that has potential for treating a wide variety of geneti.....»»
Intel’s big bet on efficient GPUs might actually work
An early look at Intel's next-gen Battlemage architecture holds promising signs for performance and power efficiency......»»
Anticipating and addressing cybersecurity challenges
In this Help Net Security round-up, we present excerpts from previously recorded videos in which security experts talk about how increased adoption of cloud technology, remote work, and the proliferation of IoT devices present significant challenges.....»»
Apple @ Work: Dashlane adds Splunk integration to analyze user activity data
Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & pr.....»»
Apple could use ChatGPT to power AI features in iOS 18
The latest AI-in-iOS-18 rumor says OpenAI and Apple are now in serious talks to work together......»»
Hands-on: Multi-cam home studio – powered by a MacBook Pro and Thunderbolt
After years of waffling, I decided that it was time to update my workspace to be more friendly to on-camera work, reviews, tutorials, product photography, podcasting, etc. Instead of having a space that I sometimes use for work, sometimes for study a.....»»
Is Manor Lords multiplayer or co-op?
Do you want to pit your growing army against a friend's or work together in Manor Lords? we'll let you know if the game supports multiplayer and co-op or not......»»
Service customer arrested at gunpoint after dealership lost paperwork, suit says
A Kia dealership in California is being sued for reporting a vehicle as stolen after it misplaced the agreement loaning it to a customer who was having repair work done......»»
13-inch M3 MacBook Air hits $989, Apple Watch Series 9 from $299, CalDigit docks, more
Friday is wrapping up the work week with a fresh batch of Apple deals. The savings today takes $110 off 13-inch M3 MacBook Air at a new all-time low of $989. You can also save $100 on Apple Watch Series 9, which has the 45mm model matching its low of.....»»