What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
TrustArc’s enhancements improve AI risk management for enterprises
TrustArc announced significant enhancements across its portfolio of products within the TrustArc Privacy Management Platform designed to enable organizations to implement accountable AI data privacy governance. As AI and machine learning continue to.....»»
AI outperforms conventional weather forecasting for the first time: Google study
AI models may soon enable more accurate forecasts with higher speed and lower cost. Enlarge / A file photo of Tropical Storm Fiona as seen in a satellite image from 2022. (credit: Getty Images) On Tuesday, the peer-revie.....»»
M3 MacBook Pro vs M1: Worth upgrading?
The new M3, M3 Pro, and M3 Max Apple Silicon power the latest MacBook Pro laptops. Along with more powerful and efficient CPUs and GPUs, these MacBook Pros enable up to 128GB of memory, have brighter screens, improved battery life, and a new space bl.....»»
Young people"s reluctance to talk about money is putting them at risk. Here"s how to help them
Credit is an everyday, and often essential, part of young people's lives. Gaining access to credit for the first time is an important transition to adulthood that can enable you to study, earn and invest in your future......»»
Las Vegas Grand Prix ‘a new landmark event"
For the select handful of automakers participating in Formula 1, the Las Vegas Grand Prix signals a huge brand awareness and marketing opportunity......»»
Navigating the Digital Landscape: MSP Marketing in the Digital Age
In today’s fast-paced business environment, it’s crucial for Managed Service Providers (MSPs) to adapt and excel in the digital landscape. As technology evolves at an unprecedented rate, so does the competition. To stay ahead, MSPs need t.....»»
Arista Networks expands zero trust networking architecture
Arista Networks announced an expanded zero trust networking architecture that uses the underlying network infrastructure to break down security silos, streamline workflows and enable an integrated zero trust program. Through a combination of Arista-d.....»»
Researchers blur the gender of soccer players and have people rate their performances, with surprising results
During the 2023 FIFA Women's World Cup, the telecommunications company Orange ran a powerful TV ad. It depicts the graceful agility and dramatic goal-scoring shots from French national players such as Antoine Griezmann, Kylian Mbappé and Olivier Gir.....»»
Stop suggesting children as friends, social media firms told
Suggesting children as friends by default on social media platforms can enable grooming, warns Ofcom......»»
Should national brand manufacturers enter the intensely competitive private label business?
Researchers from McGill University, Dartmouth College, and Universidad de Salamanca published a new Journal of Marketing study that explores the complex trade-offs in dual branding......»»
‘Unlimited range?’ Misleading marketing aside, the Ramcharger looks like a great truck
Ram is embracing electric technology, and while the new 1500 Ramcharger certainly doesn't offer unlimited electric range, it could well be a solid option......»»
Palo Alto Networks to acquire Talon Cyber Security
Palo Alto Networks has entered into a definitive agreement to acquire Talon Cyber Security, a pioneer of Enterprise Browser technology. Talon’s Enterprise Browser provides a solution that, combined with Prisma SASE, will enable users to securel.....»»
Island names Matt Fairbanks as CMO and Ellen Roeckl as CCO
Island has announced the addition of Matt Fairbanks to its executive team as Chief Marketing Officer (CMO) and the appointment of Ellen Roeckl, Island’s former head of marketing, as the company’s first Chief Communications Officer (CCO). Fairbank.....»»
Apple quietly kills off Siri-only Apple Music Voice Plan
Apple has discontinued its $5 monthly Voice Plan for Apple Music, designed to enable Siri voice command access to the platform's catalog, likely over limited user engagement.Credit: AppleApple introduced the Voice Plan in October 2021. It was a $5 mo.....»»
Jeff Bezos shows off new Moon lander design for NASA
“We’re building our landers to enable global landing capability on the Moon, day or night." Enlarge / Jeff Bezos, Blue Origin's founder, meets NASA Administrator Bill Nelson with a mock-up of the Blue Moon Mark 1 lander behin.....»»
Making high-quality crystals that resonate strongly with infrared light
Combining electronics with infrared light can enable small, fast, and sensitive devices for sensing, imaging, and signaling at the molecular level. However, in the infrared spectrum, materials must meet strict quality requirements for their crystals.....»»
Developing brand relationships through social media communication: A cross-cultural comparison
The effect of different cultural characteristics can affect the relationships consumers using social media have with different brands, according to research published in the International Journal of Electronic Marketing and Retailing......»»
Marketing research is too narrow: How the field must change to keep producing relevant, timely knowledge
Researchers from TU Dortmund University and RWTH Aachen University published a Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed over the past few decades and suggests ways to move the f.....»»
Printable circularly polarized luminescence materials enable flexible, stereoscopic displaying
Flexible three-dimensional (3D) displays drive innovation in the next-generation display technology, as they allow for the creation of versatile and adaptable displays that can be easily manipulated and customized to fit various viewing scenarios......»»
Toyota names Tripp to top marketing role, replacing Materazzo
Michael Tripp, who most recently was vice president of vehicle marketing and communications, has been promoted to group vice president of Toyota division marketing......»»