What CMOs Need to Know About Maximizing Retention Marketing Impact
CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Continue reading........»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Warming Arctic reduces dust levels in parts of the planet, study finds
Climate change is a global phenomenon, but its impacts are felt at a very local level. Take, for example, dust. Dust can have a huge impact on local air quality, food security, energy supply and public health. Yet, little is known about how global cl.....»»
Overcoming GenAI challenges in healthcare cybersecurity
In this Help Net Security interview, Assaf Mischari, Managing Partner, Team8 Health, discusses the risks associated with GenAI healthcare innovations and their impact on patient privacy. What are the key cybersecurity challenges in healthcare in the.....»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Comcast Business MDR limits the impact of cyber threats
Comcast Business has expanded its cybersecurity portfolio with the launch of its Comcast Business Managed Detection and Response (MDR) solution. The solution combines an advanced security analytics platform and Security Operations Center (SOC) to hel.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Stellar Cyber launches MITRE ATT&CK Coverage Analyzer
Stellar Cyber launched the MITRE ATT&CK Coverage Analyzer, enabling users to visualize the impact of data source changes on their ability to detect threats in their specific environments. With this new tool, free of charge to all existing customers,.....»»
Tesla cuts marketing team a year after Elon Musk said it will try advertising
Tesla slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that CEO Elon Musk greenlighted less than a year ago......»»
Research seeks solution to PFAS chemicals in waste
Texas A&M AgriLife Research scientists are looking for a better way to remove or degrade stubborn pollutants, also called forever chemicals, from waste before they impact human and animal health......»»
The first steps of establishing your cloud security strategy
In this article, we’ll identify some first steps you can take to establish your cloud security strategy. We’ll do so by discussing the cloud security impact of individual, concrete actions featured within the CIS Critical Security Controls (CIS C.....»»
Inside World of Volvo, the automaker"s shrine to sustainability
The joint venture between Volvo Cars and Volvo Group will serve as a central marketing opportunity and consumer touchpoint for the brands......»»
Uncertainty is the most common driver of noncompliance
Most compliance leaders tend to focus on building an ethical culture in their organizations to improve employee behavior, but it has a limited impact on addressing uncertainty about how to be compliant, according to a survey by Gartner. Three primary.....»»
Fuxnet malware: Growing threat to industrial sensors
In this Help Net Security video, Sonu Shankar, Chief Strategy Officer at Phosphorus, discusses how Blackjack’s Fuxnet malware should be a wakeup call to industrial operators about the vulnerability of sensor networks and the outsized impact these a.....»»
Apple"s FineWoven case and Apple Watch band lineup may have been cut short
A new rumor claims that Apple has shut down the FineWoven production lines for good, possibly spelling the doom of the controversial accessory material.Apple's FineWoven iPhone caseApple put a big marketing push behind its leather alternative FineWov.....»»
Australia"s Great Barrier Reef struggles to survive
Australia's famed Great Barrier Reef is suffering one of the most severe coral bleaching events on record, leaving scientists fearful for its survival as the impact of climate change worsens......»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»